China'S Clothing Industry Is In A Period Of Deep Adjustment.

< p > the theme of this forum is "Transformation: reconstruction of consumption connections", focusing on the new challenges and urgent needs of enterprises under the background of the great changes in the retail market under the background of traditional a target= _blank href= http://www.91se91.com/.

New problems to be solved, new trends in consumption and new rules in the retail market are discussed, bringing new thinking on the Internet thinking to reshape the traditional clothing retail industry.

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< p > according to the Forum Organizing Committee, the 2014 China Fashion Forum will focus on the world's leading brand experts and fashion experts, as well as the head of the international brand China, providing the world's leading value thinking for Chinese garment enterprises.

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< p > < strong > to welcome the new business civilization centered on consumers < /strong > /p >

In the past 2013, the Internet thinking continued to invade traditional business thinking and mode. The retail industry in China, including the whole international market, is undergoing a great change. P

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< p > from the consumer perspective, consumers' consumption psychology is more diversified and diversified, and consumption channels have multiple choices.

The value of big data highlights the emergence of various mobile Internet payment methods.

The endless use of new technology means consumers are becoming more conscious, active and powerful than ever before.

The evolution of consumers' lifestyles and values has been constantly attacking and even subverting the business format and management mode of brands. Brands are no longer simply presupposed by enterprises, and consumers are more and more involved in the definition of brands.

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< p > on the development stage of the industry itself, the domestic garment industry is undergoing a deep adjustment period.

"The hangover" focuses on the highlights; the traditional wholesale order oriented futures ordering mode is confronted with bottlenecks; the brand itself is not clear; the phenomenon of blindly following the wind is still persistent; the product is homogenized; the overall style is fuzzy; the claims are not clear; the whole industry has excess capacity and high inventory, especially in men's wear, sporting goods and large leisure enterprises; the development speed of the new store is obviously slowing down; the inefficient shops have been greatly adjusted and closed, even facing the "closing shop tide"; the offline shops are accelerating to become the "fitting rooms" on the line, and the new emerging online brands and Jingdong mall, Taobao mall and other platform electricity supplier and mobile Internet new mode are dividing the market share of the traditional clothing retail brands in a blowout situation. Over the past more than 10 years, the rapid expansion of horse racing enclosure "after"

In addition, the entire consumer market continues to slump, and the domestic garment industry is facing unprecedented difficulties and confusion. The extensive mode of development driven by investment driven, scale expansion and export oriented must undergo a fundamental pformation.

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Under this background, Chinese garment enterprises urgently need to re examine themselves, break through the bottleneck of development, consolidate their existing advantages, open up new advantages, and seek new growth points. P

Among them, how to rebuild consumption links, how to learn to use the Internet thinking to re brand business models, reshape brand value, how to respond to new needs of consumers in new ways and means, and thus comprehensively enhance their core competitiveness, become the top priority.

Based on this background, this forum focuses on the pformation of garment retail brand management thinking under the changing circumstances, and guides enterprises to re-examine and pay attention to consumers in the mobile Internet era, with new consumer demands and new characteristics, who are also undergoing fierce pformation.

User experience, fast iteration, free, extreme, word-of-mouth, pain points, cross-border...

What is the Internet thinking in the end? What does it carry out to the clothing industry itself? "Big data" era, how do enterprises carry on customer portfolio management? These most hot issues will be discussed in the Forum on "using the Internet thinking to reshape the traditional industry".

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< p > < strong > re understanding the truth of China's retail market < /strong > /p >

< p > in fact, the current domestic retail market is not pessimistic.

In the past year, unlike many apparel brands that experienced multiple plight, suffered operating income and net profit declined or even suffered losses, many online clothing brands and platform sales and consumption websites staged retail "myths", tasting the sweetness brought by sustained high growth.

Even those brands whose overall performance has slipped, their online sales have also experienced high growth.

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Below P, distress on line is hot.

This contradiction between "online and offline" and the great contrast explain a truth. New consumer demand and expectations are constantly emerging, and many traditional clothing retail brands have met contradictions and mismatches in meeting this new demand.

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< p > at the same time, under the overall downturn of online sales, the sales of clothing brands with distinctive styles, concentrating and concentrating have maintained a steady growth, such as the exception of "a target=" _blank "href=" http://www.91se91.com/ "designer" /a "brand.

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On the other hand, on the other hand, in the online market which is continuously hot and has maintained a high growth trend, those B2C type vertical business clothing enterprises, which are accustomed to high advertising and marketing, but are not solid enough to excavate and study the essence of clothing, are also faced with great challenges and encountered difficulties. P

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< p > < strong > what is the root cause of these changes? < /strong > < /p >

< p > it is undeniable that the popularity of Internet thinking is a major factor for the whole world's retail pattern.

After 90 generations of new generation, "cock wire" and other types of consumers appear, consumers' lifestyles and values have undergone rapid and multiple changes are also important reasons.

A variety of comprehensive factors and rapid changes overlap and interact, making many brands unable to adapt at any time.

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< p > but the most fundamental problem is that, as the most should know a href= "http://www.91se91.com/news/index_s.asp" > consumption < /a >, start from the new demand of consumers, study the consumers' enterprises and brands, are they really willing to truly understand the consumers and earnestly meet their changing needs by heart, steadfastly and the most advanced science and technology at present? < /p >

In the era of "P" extensive growth, stores are expanding rapidly, and hundreds of homes and thousands of new stores are going crazy every year. Thousands of square meters or even thousands of square meters of shops are opened up. Every season, new products are stacked up for explosive sales, fashion trends and styles of Europe and the United States are blindly following suit. Over reliance on franchisees' funds and strength to rapidly expand the market in some regions, but they are limited in the expansion of outlets, and the demand and judgment of terminal retail consumer market and consumers still need to be completed by agents and franchisees.

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