Lane Crawford Department Store 300 Million Goes To Chengdu To Get Rid Of The "High-End" Label.

Less than half a year, Hongkong high-end department store P opened another store in the mainland.

Yesterday, reporters learned that the fourth shops in the mainland of Lac Crawford were located in Chengdu international financial center, which invested up to 300 million yuan, and the business area was comparable to that of Hongkong financial center.

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Last October, when he returned to Shanghai to open the biggest flagship store of 14 thousand square meters, he accelerated the expansion.

It is understood that the new store Chengdu International Financial Center store two layers, operating area of about 7600 square meters, bringing together more than 300 international brands.

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< p > however, the new store still continues the traditional clothing for men and women, home and lifestyle.

Andrew Keith, President of Lian Ke Fu, said that the new store's investment was as high as 300 million yuan, which was another big investment after the opening of Shanghai's flagship store.

At present, there are two online stores that are specially tailored for the Chinese market and two stores in Beijing.

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< p > as part of the business strategy of Lian Kai Fu integration, < a href= "http://www.91se91.com/news/index_c.asp" > Chengdu < /a > will be fully connected with the online store.

Similar to Beijing, Shanghai and Hongkong, Chengdu customers can also enjoy online order service on the same day.

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< p > Andrew Keith says, "a href=" http://www.91se91.com/news/index_c.asp "Lian Cai Fu /a" will strategically open shops in the main core areas of Greater China, and achieve seamless docking with online flagship stores with products and services, so as to cover the entire Chinese region and reach consumers in the new market.

At the same time, online stores can also develop new markets for brands.

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< p > however, despite the confidence of Lac Crawford, it is not easy to conquer the Chinese market.

More than 10 years ago, LC Crawford chose Shanghai for the first stop on the mainland market.

Since then, lac has started the first round of expansion in the mainland.

However, since 2006, LC has closed stores in Shanghai, Hangzhou and Harbin.

At this point, lac Crawford failed to break the ice in the mainland market.

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< p > despite the fact that Waterloo was once encountered, the consumption potential of mainland a href= "http://www.91se91.com/news/index_c.asp" > high-end domain /a is still difficult for link to give up.

Just a year from the overall withdrawal from the mainland market, Lian Crawford opened a new store in Financial Street shopping center in Beijing in 2007.

However, as the business is not hot, the Beijing Financial Street Shopping Center store has shortened the business hours from "10 hours -21" to "11 hours -20 time and half".

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< p > the buyer system as a management feature is also undergoing market tests.

Andrew Keith said that the products of the Chengdu International Financial Center store were selected by 85 professional buyers, and 40% of the brands were sold exclusively in Chengdu.

Although holding a large number of exclusive brands, it is still unknown whether the value can be fully released.

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< p > last October, the French Lafayette department store, which had lost the Wangfujing, returned to Xidan business district.

Similar to the business model of Lafayette, it also used the hand buying system of Lafayette department store to introduce the more than 50 brands into China for the first time.

However, a recent visit by Beijing Commercial Daily to the Department of general store found that even The Kooples, located near the elevator entrance, was patronized.

At the present stage, consumers' cognition of new brands is still relatively limited. The mall will hold fashion shows and other activities to promote new brands.

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