The "Linyi Power" In The Leather Industry Is Ready To Go.

< p > < strong > present situation: Leather agents become "porters" < /strong > /p >

< p > Zhang Ruxiu, vice president of Linyi Leather Industry Association, has built up a sales network of seven wolf wolf leather products throughout the province after years of struggle. However, at the spring fair 2014, the most talked about was "change".

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< p > "from the end of 2009, the small workshop with serious pollution and the increase in labor costs have affected the domestic leather industry.

Take an ordinary belt in my seven wolves leather products as an example, the selling price in 2009 is still 119 yuan, and in 2011 it has risen to 139 yuan, and this year it has increased to 159 yuan in some styles.

At the same time, consumers generally stick to cash bags and wait and see, which makes our sales channels feel "pressure mountain".

Zhang Ruxiu said frankly, if we do not plan to change, the way of agents will be narrower and narrower.

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< p > for the role of Linyi's numerous leather products agents, vice president Wang Shengwei, general manager of Shandong marketing center, directly uses "porters" to describe them.

"Agents are working hard to get goods from the manufacturers, and then try to distribute and pport them. If they want to make a stock, they will have to pay 30% of the deposit first, while the manufacturers can" zero inventory "and pfer all the risks to the agents.

Wang Shengwei said that the leather brand agents are now in the dilemma of squeezing down, but Maori is shrinking.

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Less than P, and the leather raw materials that we are proud of in our city, we are also faced with the situation that the quantity is large but the technology is lacking. The raw materials that are initially processed will also be pported to the field to finish the deep processing such as dyeing and degreasing.

Lan Ling Jinxin Leather Co., Ltd. is the leader of leather material production in our city. Its main sheep, goat garment leather and shoe upper leather occupy more than 30% of the domestic market share, and have maintained cooperation with many brands of BELLE international for a long time. But general manager Liu Bao Lin also admitted that "leather materials can be the top of the country, but if we do processing and marketing, we may be outsiders."

Although it has been involved in leather industry for so many years, it is still stuck in the link of raw material production.

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< p > < strong > Transformation: online and offline "two legs" walk < /strong > /p >

Wang Shengwei, who has a deep understanding of the terminal is king, once wanted to join the P camp. However, the rapid increase of operating costs and the lack of Management Capability Reserve became the bottleneck that he could not break through at the moment.

"After studying, I thought of strengthening the solution of the franchisee team.

In particular, it is the first to change its own management method, from the previous simple focus on the volume of marketing model, upgraded to the church junior franchiser how to grow, in order to achieve the "teaching type" of common development.

Wang Shengwei said that not letting any member of the team fall behind is a victory for the future.

For this reason, he has studied and studied the "living hall" mode, and intends to teach the franchisees to benefit from how to become strong members.

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< p > 18, in an interview with reporters, we found that many customers in the Huafeng bags Market were packed with seven wolves leather stores.

And the distribution network of 4 Tmall stores and 100 electricity suppliers he controls has made online sales account for nearly 20% of his turnover.

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< p > at the same time, Liu Baolin, who has made the sheepskin raw material processing to the forefront of the industry, has also thought of making his own brand.

"Inspection found that there are two factors restricting my pformation.

The first is the technical bottleneck. The dry climate in the north is not suitable for the best glue degree of glue. I need to introduce technology to overcome it.

One more thing is to break away from the hesitant mentality of interlacing, such as mountain crossing. In the different fields of leather industry, production, processing and marketing are also different. The processing of leather products requires not only strong financial resources to support factory building purchase equipment, but also various kinds of technical personnel. This is our weakness.

And market development and brand building are not familiar to us. To fill these short boards first requires our courage to change.

Liu Baolin said.

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< p > strong > counterattack: to create Linyi as the "brand capital" of leather, < /strong > /p >

An event of epoch-making impact on the leather industry in Linyi was observed in P March 7th. The leather industry association of the city of Linyi should be born in time. Guangdong, Shenzhen, Zhejiang, Haining, Wenzhou and other places in the leather industry developed by Linyi, and Linyi Huafeng International Trade City, Linyi Haining Leather City, Wanli Leather City, and Huafeng market of luggage and other market representatives came together.

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< p > "the establishment of Linyi leather industry association is intended to establish an effective organizational platform for the collaborative development of Linyi leather industry and its surrounding supporting industries. It marks the emergence of a leading, standardized, innovative and branding leading body in the leather industry of Linyi, which has further broadened the international development of leather industry in the region."

Chen Zhuo, vice president and Secretary General of Linyi Leather Industry Association, said.

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The words "P" are not words of mouth. In the first resolutions adopted by the members of the association, they clearly put forward the "action roadmap", that is to say, in the framework of the association this year, two Specialized Committee, fur and leather shoes, were set up to speed up the formulation of industrial standardization, and bid farewell to the history that 100 fur may have 100 levels.

At the same time, we should seize the opportunity to shift the leather manufacturing industry in the Pearl River Delta region, speed up the pace of taking the lead and encourage the strong to undertake the pfer, and make up the short board of leather manufacturing industry in our city, so as to cultivate the local leather brand.

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< p > "a major goal of our development is to promote the construction of Linyi Leather Industrial Park, including leather products, leather goods, shoes, bags, handbags and other leather products, raw materials, leather auxiliary materials, leather hardware, leather chemicals, leather machinery and other related industries. We should do well in soft power services such as service, coordination, self-discipline and training to form a nuclear fusion reaction. Finally, we look forward to making Linyi the" leather capital of the future "of leather.

Chen Zhuo said with confidence.

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