Strengthening Efficiency Optimization Can Increase Profitability Of Single Stores

< p > Ping efficiency refers to the daily sales volume per square area of a single shop area, which is converted by formula. If the business area is 100 square meters and the turnover is 20000 yuan, the conversion formula is: 20000 yuan, 100, flat =200 yuan, and 200 yuan is sales per square area.

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< p > notice that if we increase the average sales of flat efficiency to 220 yuan, it means an increase of 10% of sales per square meter area. Therefore, increasing the efficiency of flat efficiency is also an immediate way to increase the profit of the shops; < /p >

< p > < strong > < < a > href= > http://www.91se91.com/news/index_c.asp > > /a > > < /strong > /p >

< p > < strong > 1. Re check the counter products and increase the < a href= "http://www.91se91.com/news/index_c.asp > > no marginal commodity > /a > elimination rate < /strong > /p >

< p > a lot of shops shelves, the margin (negative gross) products occupy a large display platform. The existence of such goods seriously affects the turnover rate of normal goods. At the same time, due to the aging of the commodity structure will reduce customers' interest in shopping, it will lead to the low efficiency of the flat, and then affect the sales situation of the entire storefront. For such products, we must implement a high elimination rate, so that it will not affect the profit of the flat effect, and increase consumer interest and confidence.

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< p > for marginal products, we should display and display according to customers' consumption psychology, increase shopping instructions, and guide customers' consumption, so that each unit area can generate sales returns.

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< p > < strong > two, make reasonable use of suppliers and increase extra business income < /strong > /p >

< p > the wall and part of the wall on the upper shelf of the store can be used as a source of income outside the business. The shopkeeper can negotiate with the supplier completely, and let the idle part of the area be rented to the supplier to make an image and product advertisement to increase the monthly profit of the store.

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< p > < strong > three, check shop to create a new flat effect < /strong > /p >

< p > I have found that many shops are more or less wasteful of some business areas, some are recreational areas, and some are too large in the area of functional area division. Operators should re check the storefront of the storefront, only reduce the number of invalid sites, and convert them to the effective number of sales that can generate sales.

For example, the sofa and tea table in the leisure area can be placed with some random products for sale.

We can learn from domestic KA shops on the basis of reasonable utilization of the flat effect, and the positions at both ends of the shelves and cash registers are filled with products to enhance the efficiency of the flat, which will virtually increase the sales volume of the entire storefront.

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< p > increase the product < a href= "http://www.91se91.com/news/index_c.asp" > shelf display < /a > is also a way to improve the new flat effect. Through the rectification of the moving line, the shelf layout can be reasonably planned, so that the design of the moving line can be combined with the improvement of the floor efficiency, and the layout of the business atmosphere in the display area can be effectively increased.

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< p > strong > four, increasing profit generating projects, increasing profits by diversified operation < /strong > < /p >

The main purpose of the P shop is to create profits. Without affecting the main business, it is possible to increase other business items on the right area and increase the effective number of storefronts with multiple varieties.

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< p > for example, a special beverage chain store has increased the sales of local specialty products in the spare counters of its affiliated stores. The average annual sales revenue has been nearly five million yuan, which has effectively enhanced the profit function of Ping efficiency.

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< p > operators must rectify the profit contribution rate of products in order to rectify the efficiency of the production line or carry out the design of moving lines, and sort out the internal product lines according to the profits of the products, so as to ensure the effective number of flat products in the store and increase sales in an all-round way.

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