ADI Greater China Slows Growth For The First Time In Three Years

< p > recently, < a href= "http://www.91se91.com/news/index_c.asp" > Adidas < /a > announced its 2013 earnings report.

The report shows that the group's global revenue is 14 billion 492 million euros, compared with 14 billion 883 million euros in 2012, a decrease of 3%, even if the exchange rate remained unchanged, it increased by only 3%.

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< p > among them, the Greater China revenue, which was placed high hopes, increased from 1 billion 562 million euros in 2012 to 1 billion 655 million euros in 2013, with an annual growth rate of 6%. The exchange rate unchanged grew by only 7%. This is also the lowest value of Adidas in the "a" href= http://www.91se91.com/news/index_c.asp "Greater China" /a three years, the first digit growth.

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< p > but Gao Jiali, managing director of Greater China, still said, "I am very satisfied with our performance. Although the industry is facing many challenges, we are still seeing healthy growth of enterprises. At the same time, we are on the right track and will realize our strategic goal of Greater China to the 2015."

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< p > in fact, in the six major regions of ADI, the growth rate is 6% in addition to the Greater China and Latin America, while other Western European, European emerging markets, North America and other Asian markets are all negative growth.

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< p > however, the growth of the "a href=" http://www.91se91.com/news/index_c.asp "China market < /a" is also not consistent with previous expectations.

The "2015 strategy" of Gao Jia Li's mouth began in 2011, when it was designed to keep the Chinese market keeping two digit growth.

In an interview with reporters, Gao Jiali expressed the hope that Adidas could achieve an annual growth rate of 15% to 20% in 2015.

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"P", however, Gao Jia Li said it would continue to make this strategy a blueprint for success.

Among them, Adidas still relied heavily on channel sinking.

According to the previous plan, ADI is ready to achieve 1400 cities in 2015 and 500 new stores in China every year.

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At present, ADI has covered more than 900 low level cities in China, with a total number of more than 7600 stores, of which more than half of the stores are located in the low tier cities.

ADI also said that there will still be at least 500 stores a year, most of which are located in the low tier cities.

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< p > "we have seen the greatest potential in these low level cities."

Gao Jiali said.

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< p > in the key road CEO Zhang Qing, the growth rate of ADI and Nike is expected.

Although the Chinese market is big, most consumers in China do not take sport as a way of life, instead, they pay more attention to style.

Local brands are also gradually increasing investment in design, which will attack the Adidas and Nike on the three or four line.

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< p >, however, "at present, China's market environment shows that the growth rate will slow down or will continue for some time."

Zhang Qing said.

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