Master The Principles Of Store Arrangement And Give Full Play To The Special Value Of Brand Clothing Stores.

Today, when we walk into a large clothing store with hundreds of square meters, who can attract us first in the face of all kinds of colorful costumes? Ignoring the early impact of advertisements on us, the most destructive force is the professional clothing with individuality and characteristics.

On the other hand, four purchases from customers. Psychological process (attention > interest > desire > action) analysis, it is necessary to arouse customers' desire to purchase and achieve the final consumption behavior. The two most important tasks in the front are as follows: first, attention is paid to personalized clothing display; two, product demonstrations arouse interest. This shows the importance and extraordinary value of clothing display in sales. The principles of product clothing display are as follows.

Using the principle of space, counters in the shopping mall are always small and small, regardless of the size of the clothing store, usually it is more than ten to twenty square points when it is assigned to each counter. The props commonly used for clothing display in shopping malls are: high cabinet, middle island double-sided, single side cabinet, end stand, and ticket table.

Making the props for your own products has become the best way to save and use the special space. At present, the height of the island ark in the shopping mall is generally 1.3 meters, and the height of the closet is generally around 2.2 meters. Mention the props, by the way, the main points in the design of the props are: first, to be safe; two, to be durable; three, to design succinctly, the props are too gaudy and easy to take away the brilliance of the products.

accord with style Principles for Clothing brand It will definitely have its own position, and style will show the essence of the product best. At present, more and more clothing brand manufacturers will spend a lot of money in their own counters to make product demonstrations and boutique display, in order to better reflect the characteristics and selling points of their products, and arouse consumers' sympathy.

The principle of price level or vertical, so that the benefits of clothing display can facilitate consumers to quickly find products at the price. For example, Shanghai Hongqiao friendship store, which is mainly based on foreign guests, when they sell toy products, there will be more than one set of cards on each floor: for example, from 199 yuan to 299 yuan.

According to the principle of customary habits, when people are looking at things, they often have the habit of "first look left, then look right". Generally speaking, the height of 90 centimeters to 150 centimeters is the best gold clothing display position in combination with human height. Therefore, when you push a product, you can leave the best counter position to the product that you most like to push, or put your best product in the "most conspicuous" place on the counter. The second is to put some portable portable products in the aisle to facilitate customers, and the main products are displayed at high circulation. Again, in contrast, dynamic things are easier to attract customers' eyes than static ones.

In short, including the counter design, corridor width, lighting, price card specifications and paste methods should be humanized as far as possible, starting with details, so that customers are willing to close, enter your counters, and comfortable to stay with you to do business.