Quanzhou Shoes Are Looking For New Changes To Welcome Warm Spring.

There is a saying: "when winter comes, spring is not far away."

Thus, in the "severe winter" of the financial crisis, in the winter of 2008 - seeking novelty and change is a magic weapon for the vitality of an enterprise and a brand. In this year's financial crisis, which originated in the United States and swept the world, Quanzhou enterprises are increasingly feeling the need to "innovate" in the process of coping with it.

At present, they are working hard to innovate. Let's look at what new moves our enterprises will have next year.

A, technological innovation, "quantity" and "added value" business are the favorite choices of OEM enterprises. However, such a "meat and potatoes" can not be eaten by everyone. The final winner has been pformed from the mechanic of "raw material processing" into an engineer who can provide the whole solution.

Therefore, even the foundry enterprises should increase R & D innovation. "

Recently, Shishi entrepreneur Wang Yanzhu, who has just been elected executive director of the national T-shirt Specialized Committee, said in an interview with reporters.

In the industrial downturn, Wang Yanzhu's enterprises in Shishi did not expand their factory buildings nor increase their employees. Output value and tax rates still increased by 30% over the same period last year.

Wang Yanzhu can attribute this to the technological upgrading of enterprises.

He said he devoted a large part of his energy to the research and development of fabrics, especially last year, not only putting in about 10000000 yuan to introduce advanced equipment, but also specially employing foreign experts to guide factories and improve the quality of mercerized cotton T-shirt fabrics.

With the rapid upgrading of production level and more competitive high-end products, his company has received many international famous brand enterprises' orders.

Wang Yanzhu proudly said that only 30% of the peers could earn more than 8% of their investment return, while their own businesses reached more than 16%.

Through technological upgrading, Wang Yanzhu's enterprises have made a name for the foundry. Especially those companies who are committed to building their own brands, especially in the "cold winter" season brought by the financial crisis, technological innovation is becoming a warm current in the "cold winter".

In fact, the brand enterprises in Quanzhou have the tradition of paying attention to technological innovation. In recent years, the R & D investment of Anta, XTEP, the world and other powerful enterprises has been increasing, and they have invested a great deal of capital to establish the first class scientific and technological research and development center.

Core technology, nanotechnology, steel elastic shock retarding system, 3D keel air permeability system...

In the field of shoes and clothing, various technical concepts will be applied or will soon be applied to the products of the major brand enterprises in Quanzhou.

A sports shoe designer proudly said: "our design combines body shape, foot type and exercise habits, combining human mechanics and engineering principles, which can help sports enthusiasts achieve excellent athletic performance."

For the textile shoes and clothing enterprises how to deal with the current predicament, Cai Wenliang, the party secretary of the Quanzhou General Chamber of Commerce, believes that enterprises can make technological innovations under the guidance of national policies, boldly introduce advanced technology and first-class talents, so as to improve labor productivity and make relevant preparations so that they can make a good step in the international economic form.

The three carriages of "B" and "new brand" of products are "products, images and markets". If these three can achieve synchronous and harmonious operation, the best results will be achieved.

That is to say, the labor productivity of enterprises has been raised, the quality of products has been improved, and then consumers must be bought and sold. Only the consumers are willing to buy, the products developed are truly successful.

Therefore, the product design of shoes and clothing industry in Quanzhou must also be settled in the consumption psychology. Only by establishing accurate and comprehensive grasp of consumer psychological information can we win more "fresh" competitiveness.

At present, many brands of shoes and clothing industry in Quanzhou are selling for professional sports and business and leisure. But consumers' consumption concept has become increasingly diversified and personalized. They pay more attention to personality and fashion.

Only by innovating style and accurately predicting future trends can we win the market opportunity in fierce competition.

Therefore, there will be a big change in the style of our products next year. The fashion leisure route is a new trend of our development.

Liang Zhihong, executive vice president of Star clothing, talked about the development strategy of the company next year.

Innovative design concepts and fashion trends. Many Quanzhou enterprises have made great achievements in this respect.

From the "Chinese element" of the "Chinese element" to "the Paris Lufu Palace" and the 2009 spring and summer men's wear series released in Tokyo fashion week.

After the maturity of Quanzhou brand, more and more brands are appearing at the exhibition sites.

After standing firmly in the domestic market, they began to try to open the windows and go to the world's major fashion shows, leaving their imprint and future in the world's fashionable metropolises such as Paris, Milan and Tokyo.

Facing the increasingly diversified consumption demand and the changeable macroeconomic situation, grasping the fashion "discourse power" and grasping the trend of the future will expand the new profit space for the brand.

Wang Xiaoliang, the brand name of the global footwear and clothing brand, said that next year's design will add more ethnic elements.

Peng Lin, the brand name Department of Qipai men's clothing, told reporters that in addition to adhering to Chinese elements next year, the company will also carry out innovative design of fabrics and cooperate with international fashion agencies to better grasp the fashion elements.

Recently, C, a senior managerial talent originally employed in a large well-known enterprise in China, was formally recruited to a company in our city as a brand director under the repeated invitation and promotion of a well-known headhunting company in China.

This is a lot of industry leading enterprises and brand enterprises that are less affected by the financial crisis. What is being vigorously done now is to use the "machine" reserve elite to update the employment mechanism.

The statistics of the small and medium enterprises of the national development and Reform Commission showed that in the first half of 2008, nearly 7 SMEs in the country went bankrupt, and the collapse of every business led to hundreds or even thousands of employees losing their jobs. Some large enterprises' actions of layoffs and pay cuts also triggered the movement of middle and senior talents.

"Now is a good time to reserve talents."

A vice president of human resources in Jinjiang, a well-known shoe enterprise, said that enterprises should strengthen talent reserves and staff training in the "winter" period.

By actively gathering all kinds of high-quality talents that are difficult to recruit at the usual time, strengthening the reserve of talents can prepare enterprises for the next round of development.

He believes that talents are the most important resources of enterprises, and business owners and human resources managers can only take a long view and the road of enterprises can go further.

Although affected by the economic crisis, most of the enterprises are not short of people at present. However, enterprises are still under the threshold of the excellent and senior talents who come from "famous men".

Reporters recently learned from famous enterprises such as XTEP, Anta and Hongxing Erke that these enterprises have implemented the new talent reserve plan. XTEP plans to recruit 10 Central directors before the end of the year. At present, it has recruited 5 famous headhunting companies, including human resources, brand, R & D and other central posts.

In a few days, Anta will hold a large talent recruitment meeting in Xiamen. More than 30 positions of senior executives in shoes and clothing design, management, procurement, human resource management and other departments will be vacant, of which 3 are the top directors and senior managers.

Ding Zhizhong, chairman and CEO of Anta's board of directors, believes that enterprises should do well in internal work at this time, and focus on their core competitiveness.

Talent is undoubtedly one of the core competitiveness of enterprises.

In recent two years, pan food, which has been developing rapidly, has been recruiting a lot of people recently. Its positions are mainly financial, sales and infrastructure.

Cai Wenliang, chairman of Pan food, who plans to set up a branch in Beijing next year, said that an important role in the establishment of Beijing branch is to be close to the most concentrated area of Chinese higher education, which is one of the most concentrated talents in China's higher education.

The company has developed rapidly in recent years, but the bottleneck of talent is becoming more and more obvious. In the future, enterprises may also face new challenges such as listing and further expanding the scale of enterprises.

This newspaper reporter Guo Jianping D, marketing innovation products is the basis of a brand, is the premise of a brand to the market, if the product does not exist, everything will be avoided.

However, the birth of a brand is of course not enough. Only when people are willing to buy your product and enjoy your product, can the brand be molded. In this process, marketing is the most important part.

Now, many Quanzhou enterprises are secretly making efforts to study new marketing strategies, so that next year's marketing will be better than that of their competitors.

The chairman of a textile dyeing and finishing Co., Ltd. said that this year, the company's development thinking has undergone great changes, from the past "market" into the current "brand".

In the past, the most exciting thing was that the company sold more products than before, and no matter who sold it, expanding the market was the goal of the enterprise.

Now, the company is more concerned about selling high-quality fabrics and T-shirts to quality buyers, and is committed to upgrading its brand through interaction with big brands.

Apart from cooperation with big brands, making full use of large event platforms is another marketing tool for enterprises.

Gage is striving to become a designated supplier of knitted garments such as T shirt shirts in World Expo, Shanghai in 2010. It will undoubtedly greatly enhance its brand value and win more cooperation of world brands.

Guo Hui, a sporting goods company, broke the previous way of formulating production plans and formulating dealer ordering policies. In advance, it fully communicated with dealers and reported the sales of various products by local distributors, and then determined the production plan of next year's flagship products and various products.

This marketing method has given dealers more freedom of choice, avoiding the over pressure of manufacturers' sales tasks and getting the unanimous approval of dealers everywhere.

Of course, skills and means are part of marketing strategy, not all. If a brand is to succeed, its terminal design and regional distribution are also crucial.

According to the information disclosed by enterprises, enterprises will also add some new elements in the location, decoration and display of terminal shops according to their actual conditions.

Shopping mall is a big stage. What new marketing techniques will be launched? We will wait and see.

Huang Haiqing, vice president of XTEP, has been busy in the second half of this year. He told reporters that the scale of XTEP's business has been expanding. Next year, another 10 thousand square meter warehouse and logistics center will be built in the Quanzhou economic and Technological Development Zone. There are 1 garment factories in Jinjiang five Li Industrial Park to start 4 production lines.

Sun Rui, executive director of Hongxing Erke, said that the company will add 1-2 pipelines to its original base next year, which will require about 200 additional skilled workers.

Not only is the shoe industry, but the food and paper industries also show signs of expanding capacity.

At present, there are 10 production subsidiaries of Pan Pan food, plans to set up branches next year in Beijing and Anhui.

Cai Wenliang, chairman of Pan Pan food, said that speeding up the layout of production and sales in the whole country will reduce the operation cost of the enterprises and better serve the market needs.

Another food, Daly food, has also set up a branch in Gansu this year. At present, the Daly group has 11 large subsidiaries.

Quanzhou's paper making enterprises are also making use of opportunities to expand their market share. Among them, Heng An paper industry is the most representative.

Some paper-making enterprises, which were originally prepared to expand their capacity, cancelled the increase in the financial crisis.