Jiangsu Fashion Model Innovation CHIC2014 Set Sail Again

Cold winter, transformation has become clothing However, in the face of the new round of change, Jiangsu, the costumes Province, is ahead. "The only way out is independent innovation and independent brand." Will soon bring its brand to the twenty-second China International Clothing Group. Clothes & Accessories Zhou Haijiang, chairman of the red bean group, said CHIC.

　 "Smile curve" brand strength

First, we should focus on R & D design, and benefit from the brand to create a "smile curve", which is a brand name "face changing technique" represented by red beans.

Over the past few years, the total number of patents has been nearly 2000, and its five major brands, the red bean image men's clothing, red bean home, red bean home textile, Yi Di Fei and Hun TnI, are also booming in the market.

In the same way, Bosideng also has its own brand group. Besides Bosteng, ice cream, KangBo and snow flying, there are many men's clothing brands.

Obviously, the growth of these clothing brands is not a day's work, but first comes from the persistence of product value.

"We must rely on technological innovation of enterprises." Bosideng chairman Gao Dekang said. It was also after the financial crisis that they invested tens of millions of yuan to take the lead in the introduction of the Swedish hanging production line in the field of down jacket production, and the production efficiency increased by 30% at a time.

Apart from all the high-end fabrics in Italy, He also hired do May Nigel, a master craftsman who worked for many years such as PRADA and Zegna. Under his leadership, a new "5S" technology was eventually created, and the "high-grade men's suit without adhesive lining technology" made them pay close attention to nearly ten years.

The suit produced by this technology and technology has changed the "stiff" and "stiff" of the previous suit. "This makes the Blue Leopard live." Wu Jianwei, chairman of the president, explains the smile curve.

The growth of manufacturing brands also provides opportunities for terminal brands.

"We only keep 20% of the production business, and the remaining 80% are outsourcing," Zhou Haijiang said. "There are more than 400 outsourcing companies." In order to control risks, red bean company sends out commissioners to every outsourcing processing enterprise, and 10% outsourcing processors are eliminated every year.

When CHIC met his own British partner and opened a store, he opened flagship store in London at the end of 2012 and accelerated the pace of the international market.

　　 Mode innovation stimulates vitality

Focusing on brand operation is the characteristic of Hai Lan's home. In their company, there are no machines roaring, there are no production workers, some are just bright offices and store managers. At present, the store of Hai Lan's home has reached 3000, covering more than 100 provinces and cities throughout the country. Its bottom line comes from its business mode.

It is through this light mode that the sales volume of Hai Lan's home sales increased by more than 50% last year.

Indeed, "a good business model is half the battle". Zhou Jianping, chairman of Hai Lan's home, said that future competition is no longer a product or brand competition, but a competition between brand business models. At the very beginning, the red bean men's clothing was in the "fast fashion mode" and the "fully managed mode" (SPA owned). Brand clothing Professional retailers choose between them and finally choose the latter.

Because of this, the trend of brand business model innovation has been highlighted in CHIC, Asia's largest clothing trade exhibition, held in Beijing in March this year. At the very beginning, the red bean men's show was chosen between the "fast fashion mode" and "full managed mode" (SPA private brand clothing professional retailer), and finally chose the latter.

The so-called "fully managed mode" refers to the franchisee to provide funds, suppliers to provide products, the company's unified operation and management.

Will be unveiled soon. CHIC 2014 Alsteton also adopts the full hosting mode. Since its development, Alton has been developing steadily and is now moving towards the goal of the 2000 chain stores in 2015.

This is the power of pattern innovation.