Alibaba In Humen O2O Line Offline Linkage

Model body clothing With search code, PC and mobile phone users can accurately search for this clothing on Alibaba. Such online and offline interaction is not unattainable.

From March 21st to March 23rd, Alibaba made solid clothing mall in Humen. O2O (offline offline) marketing activities were held at Daying Ying mall, so that many city folk music could be enjoyed.

After three days of activity, the organizers held a fashion show of e-commerce brand. Unlike previous fashion shows, there are more than one search code for each model displayed on the scene.

　　 Tai Ying electric mall Cheng Yijun, general manager, said that through the code, the public can accurately search the clothing through the PC terminal or mobile phone in Alibaba. "Buyers can take the mobile phone to go to the wholesale stalls of the big Ying City in the mobile phone online, or directly to the place of origin in the online area, so as to experience new products and shorten the new product release cycle."

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According to sources, Credit Suisse, Deutsche Bank, Goldman Sachs, JP Morgan, Morgan Stanley and Citibank and other 6 investment banks are likely to participate in Alibaba IPO.

Earlier today, Alibaba group formally announced that it had launched the listing of the company. Alibaba group's initial public offering place (IPO) was designated as the United States.

The official documents of Alibaba group said that Alibaba decided to start listing in the United States today, so as to make the company more transparent and internationalized, and further realize the long-term vision and ideal of Alibaba.

"Future conditions permit, we will actively participate in the return of the domestic capital market, and share the growth of the company with domestic investors. Thank you from all walks of life in Hongkong for your concern and support for the Alibaba. We respect Hongkong's current policies and starting points, and will continue to pay attention to and support Hongkong's innovation and development. " Alibaba said.

However, Alibaba's official documents do not mention which investment banks will be hired.

As the most watched IPO case in recent two years, when and where Alibaba group has been listed, it has always been concerned by the capital market. Because of this, Alibaba's listed trading has also become the world's top investment banks scramble for the feast.

It is reported that Alibaba will choose a number of investment banks to cooperate because of its market position and the size of the financing it is expected to generate. Sources confirmed that Credit Suisse, Deutsche Bank, Goldman Sachs, JP Morgan, Morgan Stanley and Citibank six successfully finalists.

It is expected that Alibaba IPO Financing will be as high as 15 billion US dollars, with a market value of about 80 billion to 100 billion dollars. According to sources, the listing of Alibaba is expected to bring more than hundreds of millions of dollars to the investment banks.

According to Bloomberg reports, the average value of 10 analysts is estimated to be $153 billion for Alibaba and 23 times for market. In contrast, the market value of Amazon's $172 billion is only 2.3 times that of 2013, and the market value of eBay $73 billion corresponds to the 2013 sales rate of about 4.6 times.