The Inspiration Of Semir's "Children's Shoes And Clothes Matching Center"

Less than p ago, WeChat, a developer who focused on WeChat's public accounts, had disturbed the nerves of local children < a target= "_blank" href= "http://www.91se91.com/" > shoes < /a >.

Dream many department of Semir's children's footwear accessories brand, officially launched at the beginning of this year, after the successful creation of children's fashion leading brand balbala, Semir said it will launch a new brand -- "dream mongdodo" with the innovative mode of "one-stop Fashion Center for children".

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< p > the main theme of shoes and accessories is mongdodo, which not only overlaps with local children's shoes in the channel, but also further enriches the one-stop shopping mode. What kind of inspiration will it bring to the local children's products enterprises famous for their children's shoes? In the channel and sales mode, what are the implications? < /p >

< p > < strong > dream many mongdodo came < /strong > /p >

< p > because of its successful operation of the first brand of children's clothing -- balbala, Semir's a target= "_blank" href= "http://www.91se91.com/", "dress less than /a", every move seems to influence and guide the development direction of children's products industry.

Last August, Semir clothing announced that it was launching the world's first dream of children's fashion and brand matching. Due to the positioning of its shoe accessories and the unique matching center mode, it is undoubtedly another heavy bomb for children's clothing industry.

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< p > according to the market information, Semir believes that the current market for children's wear is fierce and the number of stores is huge. However, there is not a single children's clothing store, either selling children's clothing or selling children's shoes.

If parents want to buy a complete set of children's clothing, they have to run several stores to get a satisfactory match.

With the rapid development of society, children's lives are on the scene. The rich life scenes such as travel, campus, home and party need different collocation products. This also makes children's fashion and match products more and more popular.

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< p > thus, the huge demand of consumers in children's clothing collocation has been noticed by Semir dress, and once again made efforts in the field of children's clothing. After successfully building Barbara, Semir fashion launched a new brand named "dream mongdodo" in 2014 with the innovative mode of "one stop children fashion matching center". It is expected that in the next three years, it will become a leading brand of China's children's fashion matching market.

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< p > the industry of local children's products industry believes that Semir aimed at the gap in the market of children's shoes in the market, and launched the dream brand in the domestic children's shoes market. This brand is intended to create one-stop shopping mode with shoe matching.

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< p > especially, the change of consumption thinking makes the business opportunities of shoes distribution industry increasingly appear. As early as a few years ago, the adult shoes distribution method began to be popularized. Nowadays, many dreams and quick movements seize the children's shoes distribution market, while selling children's shoes at the same time, sell scarves, < a target= "_blank" href= "http://www.91se91.com/" > hat "/a", stationery, accessories and other accessories, so that more and more children with ability to consume can meet the needs in the shortest time, and open the domestic children's shoes with a one-stop era.

It can be said that this is a major event in the market of children's shoes in China, which is likely to make a big change in the market of children's shoes.

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< p > "snow boots need matching scarves and hats, sandals need to top the sun hat, pink shoes can come to a pink bag, which need to buy more stores now can be realized in a shop, which is a good attraction for the new generation of parents, or more and more minded children."

The dog, deputy general Luo Zheng Ming, told reporters.

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< p > < strong > the overlap or impact of channel and local children's shoes < /strong > < /p >

< p > the Jinjiang river basin is one of the concentrated production areas for children's shoes in China. Over the years, the children's shoes have their own place in the market relying on the strong children's shoes category. The promulgation of the good news of the "two child alone" policy has made more children's shoes enterprises see the dawn of hope.

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< p >, however, Semir's costumes, which are in full strength, join hands with mongdodo. Choosing to enter the market with innovative sales at this time is undoubtedly a cloud before dawn. Although its influence has not yet been clearly manifested, many children's shoes enterprises admit that their competitiveness is not to be underestimated.

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< p > "the development of children's shoes market has made it impossible for enterprises to fully grasp their opponents, because opponents will always make moves in places where they are not found."

Some local children's shoes enterprises responsible person sighed, this sentence almost also indicates the dream of a lot of aggressive.

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< p > "such a brand with strong strength and strong innovation channels will bring a certain impact on local children's shoes enterprises."

Chen Shuqing, general manager of Liuhe children's industry, told reporters: "our local children's shoes enterprises are still more traditional in sales mode, while the most popular ones are the European and American most popular shoes and accessories integrated store mode. In foreign countries such as Accessories, shoes and accessories brand is very well established and popular with consumers, but this mode is still the first in China.

However, if the new model gets a good response in the market, maybe we will study whether it has changed with the development of the market. "

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"P", no matter the innovative channel mode, the problem is the channel in front of the local child shoes brand, and the channel of many dreams is in a large extent with the local child shoes brand in a cross overlap state.

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< p > "our main store basically concentrates on the two or three line cities in China, which is overlapped with the layout of many dreams, and even the channels of many dreams are sinking even more. In my visit to the market, some of the developed three or four level markets have already had many dream shoes, and once a large number of dreams enter the market, they will be able to occupy a certain share. This means that the local enterprises are also taking the risk of income reduction due to the decrease of market share while considering their own development."

The above local children's shoes enterprises responsible person said.

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< p >, however, some people are optimistic. GLU's brand marketing director Cao Qian is one of them. He believes that the impact of shoes with one-stop shopping is inevitable, but this is also an opportunity for learning. Excellent brands will give local reference and experience, help expand the thinking of enterprises and help enterprises find broader development space.

As far as the market is concerned, the expansion of the market and the increase of consumption capacity, the mode of innovation will divert some consumers, but it is not difficult to get a share in the huge market, especially if it can make real differentiation in products and brands.

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< p > Chen Shuqing also said that the opening of the dream mode helps the recovery of the whole children's shoes channel, and the local brands do not have to go to such a trend.

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< p > however, insiders say that Semir's move is intended to make up for the lack of balabbara's children's shoes. Through the launch of minibala, shoes and accessories brand dream, rich categories, try to run Bala Town, and finally explore one-stop shopping for children's clothing, which is derived from the shoe products of local children's shoes enterprises, and to a target= "_blank" href= "http://www.91se91.com/" > clothing "/a", accessories and so on. Finally, the operation mode of children's life hall has the same principle.

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Less than P, the concept of dream shopping and one-stop shopping is only one of the innovative forms of children's shoes enterprises in recent years.

"The children's clothing market in China is gradually shifting from the price consumption stage to the brand fashion consumption stage. The original children's wear" a target= "_blank" href= "http://www.91se91.com/" shoes and hat < /a "mode is difficult to follow and meet the changing needs of consumers.

Dream of a lot of shoes and distribution integration is an integrated store, now is the era of integration, store diversification is a trend, and now we have this mode in Quanzhou, the newly launched foot China Animation city is a one-stop consumer animation animation brand.

Chen Shuqing said.

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< p > "China and Japan, and even European countries are different. Because the channel is not mature, single stores are hard to support in China. Taking the integrated road is conducive to overcome this shortcoming. It is the pition from brand to specialization. It is an inevitable product. Brand specialization and fashion have become the direction of future development."

Chen Shuqing said.

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Zhang Wenca, the brand manager of bunny brother, said that digging out new aspects to attract customers is one of the trends in the development of children's footwear enterprises. For example, setting up children's rest area and children's experience zone in children's shoes shop can not only increase popularity, but also help the brand to enhance the image of consumers in the heart of the P.

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< p > however, the final attribution of children's products industry is the one-stop shopping of multi brand children's shoes and clothing. One-stop multi brand shopping mode is completely different from the current integrated mode of profit and clothing: in this multi brand one-stop shopping mode, all kinds of brand shoes and clothing with various functions are spread throughout the "experience Museum". Leisure, sports, outdoor and outdoor shoes and clothing products and extension products can be found here, and can even be derived from accessories, toys, cultural and educational supplies, etc.

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< p > one-stop shopping is still the end.

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