Key Points And Matters Needing Attention In Sales Promotion Negotiations

< p > > a href= "http://www.91se91.com" > promotion > /a > planning is homework at home, no matter how good the promotion plan is, but promotion is not a unilateral thing of the manufacturer, and it has to be approved by the store. Therefore, the negotiation of sales promotion is also the key step that affects the success or failure of the promotion. The good sales promotion can be carried out smoothly, not good, or the details and effects of the activity are discounted. If the serious sales promotion activities can not be carried out at all, it is very important to grasp the main points and matters needing attention in the negotiations.

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< p > 1. Make adequate preparations before negotiation. The contents include: (1) know who the person in charge of this activity is, and make an appointment in advance to negotiate the time, place and politely tell the other party about how much time it will take; second, prepare sufficient data and tools for negotiation, including: sales promotion plan, gift presentation, sales record of the store before promotion, sales forecast of the store, sales growth (forecast) curve, profit growth (forecast) curve, promotion site layout effect diagram, etc.

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< p > the key to winning a negotiation is to let the other side deeply feel the benefits that this activity brings to them. Vivid demonstrations such as legend, data and effect diagram will make the negotiation more convincing.

We also need to prepare strategies for negotiation, including the purpose of negotiation, including stocking, display, price, layout, size of the pile, number of promoters, location of work, < a target= "_blank" href= "http://www.91se91.com/" > clothing > /a > and so on. Before negotiation, we should convene an experienced business person to discuss the requirements and objections that the store may make, so that we can brainstorm the response plan and think of all possible situations, so that we can effectively improve the control power of negotiation.

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< p > two, negotiations pay attention to details: first, pay attention to control their emotions, maintain a calm and rational state, to avoid impatient, impatient, excited, and other abnormal performance, you know, this is a negotiation, just a negotiation, do a good job on a good talk, do not talk about it well, will not happen any unimportant events; second, do not make promises beyond their own authority, do not exaggerate, to keep calm, do not rush to reach a negotiated pat on the head of the second beat chest three buttocks, this is not rigorous and irresponsible;

In advance, we should know the space that we can give in. The request made by the other side should not be readily answered even within our plan. The concession after the "hard" negotiation will give the other party a sense of achievement. 4. Grasp the rhythm of the negotiation and avoid making a lower request to the other party before making a request to the other party.

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< p > three, confirm the results of the negotiations: if a href= "http://www.91se91.com/news/index_s.asp" > negotiation < /a > once there is a clear intention, and more consistent with the realization of their own goals, it is necessary to sign a sales promotion agreement as soon as possible, so as to avoid any side effects. The agreement should specify the time, shop name, display mode and area, wide publicity mode, quantity of shop purchase, payment settlement, promotion cost standard, payment method, number of on-site promotions, clothing, workspace, etc.

We must pay attention to the sales promotion agreement. This is the most important credential and the only straw in case of disputes.

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