The Capsule Fashion Show Swept New York
< p > in this Capsule Trade Fair (CTF), for the exhibitors of the new a href= "http://www.91se91.com/" target= "_blank" > designer "/a", expand the brand awareness is the main purpose.
The three day exhibition was held in the basketball city of Manhattan. Over 250 designers came to the conference with their clothing, sportswear and accessories series to win the attention of retailers and consumers of avant-garde fashion.
Before the meeting, CTF director Chris Corrado predicted that the exhibition would attract a large number of buyers, especially boutique buyers.
"This season, New York's fashion shows are beset, especially the New York fashion week. But the weather is so good this weekend that it will definitely help CTF.
"Corrado said.
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< p > < strong > the designer's debut shows concern less than /strong > /p >
< p > this CTF does not set up retailers to sign everywhere, but according to Corrado's observation, attendance rate increased by 10%.
"Our core audience is those who really love CTF.
At present, CTF has become a cutting-edge designer, and young designers also think that CTF is a very suitable platform for them.
Corrado said so.
Taking into account the expansion of the autumn and winter series in North America and even the distribution of global markets, many of the cutting-edge designer brands and mature designer brands regard CTF as a priority.
They found that buyers rarely place orders directly in the show, and CTF is undoubtedly a more practical platform.
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< p > Franziska Fox, like many brands, is the first to participate in CTF.
The brand is mainly garments and knitwear.
Designer Julia Fox believes that retailers' feedback on the brand is very positive.
He called them "prescient".
Briana Andalore, the creative director of the brand, believes that the buyers of the buyers are still top priority, but they are more open to the diversity of colors.
Neiman Marcus department stores and Nordstrom department store buyers have seen this series. The director of marketing Faisal Hassan recommended to them a white knitted rabbit hair Hoodie, priced at 995 dollars, and a rabbit fur belt with five choices: white, black, cobalt blue, bright yellow and red, priced at $345.
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< p > Shantall Lacayo, designer of clothing series and evening wear series, is from Nicaragua. She won the second place in the Latin American version of the 2010 reality show.
"At the beginning, I wasn't sure why I wanted to come, because my current job is to find sponsors, but many retailers have gathered around my exhibition area and given me a lot of confidence and support."
Lacayo said, "my goal is to enter the US market, so I need to maintain close contact with New York.
"Her design of a dark green conjoined dinner dress has attracted the interest of buyers. This a href=" http://www.91se91.com/ "target=" _blank "> dress < /a > is made of elastic gauze fabric with superior bead embroidery on it, retailing at a price of 1400 US dollars.
Toronto designer Felicia Burke also came to CTF for the first time. She brought her personal brand Bazzul, specializing in minimalist evening dress.
"CTF is very, very pure.
"Burke said," I definitely want to come second times.
Besides, their exhibitions in Paris should also be good opportunities, usually held during the fashion week of Paris.
At that time, buyers all over the world would gather there.
"Bazzul's most concerned style is a double faced plain knitted fabric long skirt with a back hole designed for a wholesale price of $105.
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< p > strong > pioneer is the "mainstream" < /strong > < /p >.
< p > "people here are looking for something special.
This exhibition is more vanguard and does not belong to those public designers or follower. I feel that they and I are one people.
Brooke Atwood, a designer from Savannah, Georgia, says that his clothes are quite contemporary. "People usually don't place orders on the spot, but after the meeting, they order a lot through e-mail.
The main purpose of your trip is to exchange business cards.
Atwood picked out two popular a href= "http://www.91se91.com/" target= "_blank" > leather "/a" T-shirt: one is perforated black and white style, priced at 350 dollars; the other is black lamb and velvet splicing, selling for 310 dollars.
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P Tosia, designer Sara Hankin, shares her feelings with enthusiasm: "CTF is really interesting. I received a lot of positive responses from buyers, editors, and other designers."
The signboard design of Tosia includes a neoprene black skirt at a retail price of 495 dollars, a black jacket with zipper on the back and a price of 695 dollars; a blue leather jacket with wool and leather at a price of 995 dollars.
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< p > grid and folk prints are the attracting features of Montreal brand BodyBag by Jude.
"Buyers like my magic forest prints, my mini mushrooms, owls and bears."
Desjardins said that a cotton blended printed jacket and a skirt were sold at a price of $58 and $78 respectively.
There is also a red lattice skirt, which is made of polyester fiber rayon and spandex. The wholesale price is 87 dollars. A short cloak, 82 dollars, is a very tight style.
BabyGhost is a fashionable clothing brand with China and New York as the main market, and co-founder Joshua Hupper said: "compared to last September, we had more people's traffic this time, especially on the opening and closing days.
"The key styles of BabyGhost include tweed knitted black and white mini skirts at a wholesale price of $50, and the black skirt inspired by the basketball net sells for $90.
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