30 Years Of Reform And Opening Up, Kangnai'S 28 Years Of Entrepreneurship

This year, 30 years of reform and opening up, Kangnai started business for 28 years.

Kangnai, 28, is still confident in its pursuit of world famous brand. Its spirit of innovation and pragmatism is still bright. Leading and leading strength is still strong.

At that time, in the choice of processing or making a brand, Kangnai finally chose the latter, and determined to build the "quality the Great Wall" and "prestige the Great Wall" of Wenzhou footwear industry. By going out to learn the most advanced shoemaking technology and enterprise management experience, we pioneered the development of China's shoemaking mechanization, and laid a development strategy for developing international brands, occupying high-end domestic markets and entering the international market.

In 2001, Kangnai opened the first overseas brand store of China's footwear industry in Paris. After 7 years of development and accumulation, Kangnai has opened more than 200 overseas stores in more than 20 countries.

In the past two years, with Kangnai's "Shu Shi shoes" series appearing in the global market simultaneously and looking at the global market, Kangnai's own brand has stood in the world fashion capital of Paris, Milan and New York, and is competing with many famous international brands.

In July 6th of this year, Li Keqiang, member of the Standing Committee of the Central Political Bureau and vice premier of the State Council, inspected the Kangnai group, and learned that Kangnai had opened more than 200 overseas stores in more than 20 countries, and when the price of Kangnai leather shoes was at the highest level of domestic counterparts, Li Keqiang showed a satisfied smile. He eagerly addressed Kangnai: "I wish you an early success in world famous brand."

How can Kangnai effectively avoid anti-dumping barriers and be confident on the international stage?

Zheng Xiukang, chairman of Kangnai group, summarized from three aspects: first, from the technical standard.

International standards will not lower your standards because you can't reach them. To deal with anti-dumping and all kinds of technical barriers, you have to work hard to meet or exceed this standard.

This is the most basic rule of game in international competition.

Kangnai's cooperation with SATRA is to integrate technology with the world.

The two is from product innovation.

With advanced technology, enterprises need to turn them into competitive new products, push them to the market and win more customers.

Kangnai's "Shu Shi shoes" series, which is listed on the global market, adopts the feet data of consumers from all over the world, and is designed and manufactured for them, which is loved by consumers all over the world.

The three is from brand promotion.

Only a truly high brand of culture and fashion can create a brand name for China's footwear industry in the global market, and it will be stable in the anti selling trend, so that we can expand and develop in the global market.

Finally, we must rely on product strength to "enter" the global market and "go well".

As Zheng Xiukang said, "good brands are created, not just by advertising."

In this regard, Zhong Puming, general manager of Kangnai group, said: "we have learned a number of advanced international shoe making technologies through R & D.

As early as 2001, when Kangnai became the first member of the SATRA footwear industry in China, it made full use of its information and technology advantages to develop targeted comfort shoes for people from all over the world.

He said that in 2004, Kangnai invested 10 million yuan to provide technical support from the world authority shoe research organization SATRA, and set up a world-class footwear laboratory in accordance with the SATRA standard in China to conduct in-depth research on footwear comfort technology.

Every year, Kangnai spends at least 30 million yuan on scientific research.

By the end of 2007, Kangnai had won the highest award in the field of quality management, the national quality award, and the "leather shoes standard" jointly drafted by Kangnai and other units in the same industry.

This year, Kangnai group has expanded its R & D center in Rome, and hired Antonio, the famous designer of Italy footwear industry, as the design director of Kangnai R & D center in Kangnai.

In fact, over the years, Kangnai has always adhered to the mission of "providing customers with comfortable products and bringing good feelings to people".

Kangnai has won the three "leather leading shoe king", so it is constantly leading the industry.

To build "fashion competition" with "comfort technology" in 2008 is undoubtedly a year that our country has attracted worldwide attention. It is also a year when Kangnai's own brand has accelerated the pace of creating world brands.

In March 20th, Kangnai group held 2008 "dynamic Shu Shi" new product series simultaneous listing ceremony, the first listing of products has more than 500 styles, and then sold in more than 3000 stores in the world.

Kangnai hopes to introduce this new technology with many up-to-date core technologies and youthful vigor, hoping to add a glories and confidence to the globalization of Chinese brands.

"We are very strong because we have done a lot of work on shoes."

Kangnai group marketing company responsible person introduced that Kangnai in 2006 and 2007 has been continuously listed in the global "business shoes" and "classic shoes", its technical indicators are far beyond the international average.

Positioning is also focused on the men's shoes, the development of the dynamic Shu Shi Group has invested a total of 30 million yuan, a total of men and women shoes, the most important feature is the use of the most advanced "comfort shock" and "dynamic anti-skid" technology, through the accurate grasp of the comfort of human joints, with cushioning cushioning function of the special cushion, effectively reducing the body walking to the feet of the vibration, so that the human body in the long walk to feel comfortable; at the same time, the use of the side and the sole of the dynamic line design, through the professional dynamic anti-skid test and the international leading test equipment validation, design with high anti-skid soles, to ensure that every step of the customers to walk steadily and steadfastly. But these two shoes are all high-end men's shoes.

He also grasped the latest fashion trend of the world footwear industry, all of which were designed by Antonio, a famous designer in Italy, combining the elements of leisure and fashion.

This also marks that the Kangnai group, which has always taken the line of leather shoes, has entered the field of leisure fashion in an all-round way, and takes "comfortable fashion" as the most important strategic position of the series of products in the future.

"Only by grasping the customers' dynamic and personalized consumption preferences and potential desires can we produce shoes for them."

Kangnai people have a clear understanding of the trend of modern commercial competition.

Through careful and in-depth market research, Kangnai found that an increasingly mature leisure market has been quietly born worldwide.

On the one hand, people are pursuing the high efficiency of work. On the other hand, they are also pursuing high quality and high enjoyment of life.

Chasing fashion and advocating leisure has become the main theme.

Because of this, Kangnai's "dynamic Shu Shi series", which is newly launched, is characterized by "passion, freedom and enjoyment" as the unique connotation of leading the global shoe industry's comfortable trend.

In order to enhance the cultural content and fashion level of Kangnai brand, Kangnai announced on the same day that the "dynamic Shu Shi" new product series was listed on the same day. From that day on, Kangnai will build "global celebrity shoe model library".

Zheng Laiyi, deputy general manager of Kangnai group, donated three leather shoes to Chen Kun, Quan Ren and Zihan Chen.

The three movie stars praised Kangnai's sporty new leather shoes and thought that Kangnai shoes had already reached or even surpassed many of Italy's leather shoes brands.

Kangnai said that in the next 3-5 years, 100 famous domestic and international celebrities will be tailored to make special leather shoes.

Kangnai hopes to seize the fashion heights and lead the comfort trend through this initiative, so that the banner of Kangnai's Chinese independent brand will float high in the global market.

Reporter saw in Kangnai interview, at present, Kangnai has established a set of methods to detect leather shoes comfort and process.

With its strategic positioning of "the most European quality" and "the most local price", Kangnai's "dynamic Shu Shi" series, which is the most advanced technology in the world, is exactly the innovative product that fully meets this standard.

Industry insiders told reporters that insisting on thinking for customers and taking the initiative to become fashionable is the best weapon that Kangnai can always occupy the minds of customers.

Over the past few years, our reporter who has been following Kangnai's "world famous brand development strategy" has been deeply aware that Kangnai, with its "comfort technology" as its fulcrum, is building its own "fashion competition" in the global footwear industry.