Lining, The Most Proud National Enterprise Of The Past Thirty Years

In August 8, 2008, people around the world will witness the historic moment - the opening ceremony of the Beijing Olympic Games.

This is the dream of the Chinese people in the past century and the symbol of China's growth from weakness to prosperity. In this sense, the Beijing Olympic Games has witnessed the achievements of China's economic development.

From 1978 to 2008, thirty years of reform and opening up, China has undergone tremendous changes, and has made remarkable achievements and established the status of an economic power.

National brands from scratch, national enterprises from weak to strong, made outstanding contributions to China's economic development, and Lining, Wahaha, Haier, Lenovo and so on are outstanding representatives.

Lining - Lining is a symbolic symbol in two fields of China's sports and economy.

When Lining was an athlete, his achievements in gymnastics earned honor and pride for China. When it evolved into a brand, it was more proud of China in the world sports brand competition.

Lining ended the history that Chinese athletes had to wear foreign brand clothes.

1990 Beijing Asian Games torch relay designated clothing, Chinese national team award dress and Chinese and foreign reporters designated clothing, Barcelona, Hiroshima and Atlanta Olympic Games Chinese sports delegation sponsor, sponsored Chinese gymnastics, table tennis, shooting, diving, badminton and other 12 individual sports teams......

Lining's brand was soon established successfully, thanks to Lining's "national brand".

With the change of market situation, Li Ning Co began to seek change in 1999 and pform into "internationalization" strategy.

In August 1999, on behalf of the Chinese sporting goods industry, for the first time, he participated in the world sporting goods Fair held in Munich, Germany.

In the 2000 Olympic Games in Sydney, Adidas won the equipment sponsorship of the French gymnastics team.

In the same year, 9 franchises in Europe, Greece, France and other European countries expanded their franchisees.

Since then, sponsored by the Czech gymnastics team, the Russian University sports team, the Spanish volleyball team and so on.

In 2005, Lining became a NBA strategic partner.

In the 2008 Beijing Olympic Games, Lining won the two Olympic delegations of Sweden and Spain, as well as the sponsorship rights of Sultan national track and field team and Argentina national basketball team.

Now, Lining's slogan "anything is possible" is retold in different languages all over the world.

As the "Lining of the world", "by the year 2018, we have entered the world's top 5 sporting goods and become one of the most influential brands in the global arena" - we have reason to believe that these goals are not utopian.

Wahaha -- for China's 80 and 90s generation, Wahaha has a very important position in their childhood memories. The cartoon characters, advertising words and products in Wahaha LOGO grew up together with them.

Wahaha is not only China's largest food and beverage manufacturer, but also the fifth largest beverage manufacturer in the world, behind Coca-Cola, Pepsi Cola, Cadbury and Cote 4.

Its bottled water, milk drinks and eight treasure porridge cans have been ranked first in the country for many years.

In recent years, Wahaha has launched a large number of high value-added innovative products such as nutrition express, crooked coffee cola and so on through independent innovation, which has improved the product mix, and has largely led the development of China's beverage industry, while confronting the monopolistic behavior of multinational enterprises in the Chinese market.

In 1998, Wahaha, taking the responsibility of building a national brand, decided to test the market of water carbonated drinks, and launched the "Chinese Cola Cola Wahaha Cola" to take the initiative to carry out the banner of national industry challenging the international brands in the beverage industry.

It was considered an impossible task at that time, because carbonated drinks had always been the world of Coca-Cola and Pepsi Cola, but Wahaha adopted the strategy of "encircling the city by the countryside" and won the market with a competitive strategy.

In 2003, "very Cola" sold more than 600 thousand tons throughout the year, and in the same year, Pepsi sales in China were no more than 1 million tons.

In recent years, the market share has been maintained and expanded.

The success of Coca Cola has broken the superstition of international brands and strengthened the national brand's determination to participate in international competition.

"Wahaha" takes "condensing small family, developing everyone, serving the country" as the management philosophy, taking the responsible society and serving the country as the goal of enterprise development, and successively put out 4 billion 700 million yuan of funds to build factories in the poverty-stricken areas of the central and western regions, so as to promote the development of regional economy.

"From 2012 to 2017, achieving a business income of 500-1000 billion yuan" and "moving from China to the world" - Wahaha's dream is also a common dream of the Chinese people.

Haier - many people have said that when Haier was born, it could not be imagined that it could become the first brand of the Chinese household electrical appliance industry.

Indeed, from a small street factory with a capital deficit of 1 million 470 thousand yuan, it has become the world's fourth largest white goods manufacturer and the most valuable brand in China. It has been a miracle for 20 years to walk through the similar businesses in the world for one hundred years or even longer.

The German boss of Liebherr, a joint venture company, thought the miracle was due to the fact that Haier had a dream.

Now, Haier has set up localization design centers, manufacturing bases and trading companies in more than 30 countries around the world, with more than 50 thousand employees worldwide and 118 billion yuan in 2007.

On the basis of independent intellectual property rights, Haier has participated in the formulation of 9 international standards, of which 3 international standards are about to be promulgated and implemented.

Zhang Ruimin, chief executive, established the famous brand strategy for Haier, which has gone through four stages: famous brand strategy, diversification strategy, international strategy and globalized brand strategy.

Since 2002, it has won the top list of China's most valuable brands for 6 consecutive years.

In August 2005, it was named "China's top ten world class brand" by the financial times.

In 2006, in the "Asian top 200 enterprises" selected by the Asian Wall Street journal, it ranked the top of the list of "comprehensive leadership of Chinese mainland enterprises" for fourth years in a row.

In 2007, the value of Haier brand reached 78 billion 600 million yuan.

"Haier will create more resources and reputation all over the world," and the "new customer era" will be more stable and better on the internationalization of national brands.

Lenovo - 30 years of reform and opening up, China has been born many IT brands, but today there are still very few. Lenovo is lucky, staged a legend, I wonder if it was from the original name.

Lenovo was founded in 1984, and ranked among the top ten best computer manufacturers in the world by 2000. It was named "the best company in China" by the world's investor relations magazine.

In April 2003, Lenovo announced the launch of its new logo, "Lenovo Lenovo", to prepare for its entry into the overseas market.

In 2004, Lenovo became the first Chinese enterprise to become a global partner of International Olympic Committee. It provided exclusive computing facilities and support for computers, notebooks, servers, printers and other computing technologies and equipment for the 2006 Turin Winter Olympics and the 2008 Beijing Olympic Games.

In 2005, Lenovo challenged the domestic and foreign industry's doubts and political pressure, announced the acquisition of IBM global personal computers (desktop computers and notebook computers) business, and said it would make IBM's PC business lose its turn in a year.

New Lenovo has become the third largest supplier of the global personal computer industry.

In January 2008, Lenovo announced the launch of a single processor and dual processor server based on IBM System X server technology. Lenovo server entered the international market for the first time.

In July 9th, Fortune magazine published the list of the top 500 companies in the world in 2008. Lenovo ranked 499th in the total turnover of 16 billion 788 million US dollars for the first time in the world's top 500.

China is known as "big manufacturing country and small brand country".

"The 100 most valuable brands in the world", Chinese brands never list.

China has only 12 seats in the world top 500 brand list.

Don't forget that China is the third largest exporter in the world, and the story of "800 million pairs of trousers can change planes" is still on the rise.

Brand is an important symbol to measure the economic strength of a country. Without the rise of national enterprises and national brands, the economic strength of the country can not be reached.

The survey shows that the proportion of brands in the major countries of the world is increasing, while the impact of Chinese brands on the national image is still at a low level.

We should cherish our national brand more, because only when there are more ethnic brands like Wahaha, Lining, Haier, Lenovo, can China really realize the pformation from an economic power to an economic power.