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All Customers Are Confronted With Difficulties In Logistics And Reputation.

2014/3/31 19:29:00 18

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"P" is regarded as an important product "300 a href=" http://www.91se91.com/news/index_c.asp "< /a >" and "/a >" is not officially listed. Chen began to go into the propaganda of the clothing product, but he did not attract a lot of micro-blog forwarding in the heavy rainstorm.

this is not the biggest query ever made by anyone who claims to create the ultimate product. The extreme "300 shirts" on the parameters were also mixed up in the previous round of publicity. Although many followers first learned about the concept of "count" through all customers, they soon found that in the shell and knowledge almost all a href= "http://www.91se91.com/news/index_c.asp" > clothing industry < /a > people thought the gimmick was not practical.

"the ultimate single product" will change the customers who have wandered on the edge of the cliff many times? There is no answer yet, but it is known that in the industry of "mouse and cement", the customers are already shrinking in warehousing and logistics investment.

No. 885, Dong Xue Road, Songjiang District, Shanghai, is still listed as Shanghai warehouse on fan's official website. But today, the brand has changed to "TOLL". The freight cars which are still frequent are trying to explain that this place has not been abandoned, but has changed hands.

A nearby businessman told Tencent technology that "everyone has moved away."

for nearby residents, the memory of < a href= "http://www.91se91.com/news/index_c.asp" > van guest /a > warehouse is not long ago. In from January 20th to 22nd this year, there was also a huge sale of all storehouses. A white-collar lady told Tencent technology that the scene was very spectacular at that time, and the clothes were between 10 and 20 yuan. Her own suitcase only spent 60 yuan.

this is different from the outside world's perception of customers. In numerous media reports, customers in 2013 had cleared the inventory problem for a long time in a year.

Soon after the sale was over, all customers withdrew from the hole, Xue Lu.

obviously, the company, which is good at summing up experience and lessons in front of the media, has many secrets. Besides inventory clearing is still in progress, the shrinking of its logistics system is also one of them.

according to the Tencent technology know from the wind inside, now customers only rented three warehouses in Beijing, Shanghai and Guangzhou, which is one of the reasons why the passenger delivery rate is slowing down. According to Feng Da insiders, the distribution resources such as wind have shifted to millet phone, and customer is not the core business.

although van guest official insists that all warehouses are self operated to Tencent science and technology, it also acknowledges that "the North Shang Guang layout storage center is also the current storage layout method in the domestic electricity supplier industry", which means that the warehouse layout of van guest has been shrunk by half by the 6 warehouses in 2013, which is not considered Shanghai warehouse yet moved.

there are people in the industry who believe that all customers are only looking at one end of the product and selling for themselves. The latest round of financing is also a preparation for this purpose.

Anonymous customers also responded by saying that if we focus on quality, we can still get turnaround back to the right track.

but Huang Ruo, an investment partner of Huaping, commented that millet is a high price product. Several products can drive hundreds of millions of sales. Customers are products with low unit price and can be used to make explosive payments, but they can not drive the same market value by several products.

P's bigger worry is also the clothing industry itself. Many garment industry anonymous sources say that because of the crazy expansion of customers, a group of small and medium-sized garment manufacturers failed to pay the loan and went bankrupt.

Today's customers have already lost credibility in the circle of the foundries. Even in terms of order priority and account period, customers are not as good as some second-line brands.

despite the fact that van CEO is still keen on marketing work that he is good at, there are more and more signs that customers can no longer recover land lost by routine means.

will customers sell it?

the official refused to answer this question.

total contraction and sequela /p >

the inventory problem of van guest was discovered in the middle of 2012 when customers submitted the listed materials. According to the relevant materials, as of September 30, 2011, the customer inventory reached 1 billion 445 million yuan, almost half of its 2011 sales.

"P > in the next year, everyone started a difficult process of cleaning up inventory. In the media coverage, the inventory clearance is an active return of the old age." he abandoned the "attractive" high margin industry such as home appliances, digital, department stores, and went back to his starting point -- the clothing industry.

by 2013, customers announced that "after this operation, customers received nearly 1 billion of the capital, and the inventory turnover period also dropped to 30 days, several zero."

but the fact is not so optimistic. In from January 20 to 22, 2014, the guest of zero inventory held a grand sale in Songjiang District Xue Xue Lu warehouse in Shanghai. The clothing of 10 yuan or 20 yuan was piled up like a mountain, and the products such as luggage and bags that had disappeared long ago appeared again.

After the P sales conference, this once van guest was abolished in the most important warehouse in Shanghai. However, it is not known whether Shanghai has restarted the new warehouse.

Several staff members, such as Feng Da distribution system, confirmed to Tencent technology that only three warehouses in Beijing, Shanghai and Guangzhou are now available, and all of them are rented.

despite the fact that van guest official insists that all the stores are self operated, it also acknowledges that "the North Shang Guang layout storage center is also the current storage layout method in the domestic electricity supplier industry". According to the media reports in 2013, everyone had already cut the layout of the 28 storage centers to 6, so the number of warehouse customers has been reduced by half again.

the direct result of the reduction of warehouses is the variation of the logistics system. Almost every day consumers complain about the delivery speed of customers in micro-blog or Baidu post bar. According to the preliminary statistics of Tencent technology, the distribution time of customers in many areas has exceeded 5 days.

one of the employees mentioned above revealed that after the operation of Feng Da, the distribution power will give priority to tilting millet related products, and the remaining humans will be used for customers. This is also the main reason for the worse and worse logistics distribution work.

the industry predicament behind the pformation /p >

the ongoing "millet" experiment is the theme of 2014, but can it really shift the consumption of electronic products to the clothing industry? Orient Securities clothing analyst told Tencent technology that there is no rule out, but there is actually no case of relative maturity or scale.

in fact, the extreme "300 shirts" in terms of parameters are used as a gimmick in the previous round of publicity, and are not practical.

The analysts also pointed out that shirts generally do not use such high technology.

Normal about 80, but one to do 300 very thin, ordinary people will feel very thin, will not be used too much.

in addition to replicating the "millet type" marketing, the biggest problem for customers is the distrust of the domestic garment industry.

October 2013, van guest's headquarters in Beijing moved from Yonggui building located in the two ring road of Beijing to the 3 Chuang Chuang street of Yizhuang development zone. Shortly after fan had just moved to the 15 tier building, she experienced the crisis of suppliers collecting debts at home.

"P", according to people familiar with the situation, the heavily affected supplier collectors and fans were involved. After receiving the news of the 6th anniversary anniversary of the establishment of customers, several suppliers who had been in arrears for a long time were stuck in the company.

after solving the problem of the payment of the relevant participants, the storm was quickly smoothed out, and the participants were no longer interviewed by the media.

However, according to Tencent technology, there are still some suppliers' arrears problem has not yet been resolved.

one interviewee said that if the situation continues to expand, then everyone will fall into debt, but the debt will really become a "dead money" which can not be recovered. Therefore, some dealers continue to keep pace with customers while choosing to silence the media.

in fact, these brand clothing suppliers are not the only companies in the apparel industry chain who are enemies with customers.

according to people familiar with the matter, in the stage of crazy expansion of customers (from 2011 to 2012), a large number of foundries received huge orders from customers. However, after the problem of backlog of customer inventory, customers took the means of not receiving goods or returning clothing into the factory. This is a fatal blow to many small and medium scale factories, and even a number of factories are closed down.

this makes everyone's reputation in the Chinese garment industry drop to freezing point. After the disappearance of the customer's aura, the company that once allowed many generations of factories to regard it as a god of wealth has hardly been able to get the cooperation of the first generation of factories.

Huang Ruo commented on this comment that compared with the 30 days' accounts of the brand name and the timely repayment, customers account for a longer period of time, or even fail to be punctual.

"it is very difficult for any customer to get such a great say in the representative factory industry as in the past", the person familiar with the matter said.

the routine reflection of old age

a former van guest employee told Tencent technology that his former boss was more like a literati than a businessman.

He believes that the advantage of the literati in marketing is much higher than that of many clothing business brands, but the defects in management make the company that has expected to become legendary more and more dangerous.

but in the past three years, customers have repeatedly committed numerous disappointments. As early as 2012, everyone had mentioned the strategy of returning to branding, but with the help of Lining in March 2013 to successfully digest the inventory, Chen decided to study vip.com as a special sale platform to help Lining and other traditional garment enterprises to digest inventory. Under such repeated decisions, Chen wasted the opportunity to cut into the brand building earlier.

Similar examples can be found everywhere. a media person who has been tracking people for many years has said that almost every reflection can be of the essence. But ultimately, these reflections do not solve any known problems of customers, but instead become the beginning of a new round of publicity.

Will p continue to reflect in 2014?