Shantou Textile And Garment Enterprises Develop New Market

In the face of the impact of the international financial crisis, Shantou textile and garment enterprises have adapted themselves to the "external changes", and gradually changed the past simple "export production" type of export oriented business mode, increased investment in R & D and product innovation, improved product quality and operational efficiency, accelerated the renewal of the style, and adopted an active product launch mode to achieve greater room for development and improve the viability in the predicament.

According to statistics, there are more than 20 thousand textile and clothing production and sales enterprises in our city, of which more than 100 are invested in tens of millions of yuan, and more than 10 are in the hundreds of millions of yuan. It is one of the largest and most concentrated sweaters and underwear production bases in China.

Customs statistics show that the export volume of clothing and accessories in our city has increased year by year, with an average annual growth rate of 26.6%, 6.6 percentage points higher than the average export increase of the whole city, and the proportion of the total export volume in the city has increased from 15.6% to 20.4%.

In the first half of this year, the export of clothing and accessories in our city still amounted to 407 million US dollars, up 10.2% over the same period last year.

By importing efficient machinery and equipment to improve production efficiency and reduce dependence on manpower, and promote the pformation from labor-intensive to technology intensive, it is a major measure for many textile and garment enterprises in our city to cope with the difficulties.

In the face of pressure, many enterprises rely on industry adjustment, pformation and upgrading, and work hard in developing high value-added products, developing new markets, and launching domestic sales.

Bo win Embroidery Co., Ltd. takes precautions, seize the opportunity to do a good job in product market positioning, instead of layoffs, instead of recruiting high-quality scientific research personnel and skilled workers, efforts to expand the market, improve marketing personnel responsibility system, stimulate staff enthusiasm.

The company has introduced the latest "one stitch and two pieces" embroidery machine at home and abroad to fill the gap of embroidery industry at home and abroad, and has developed a series of new products.

Due to the formulation of the strategy ahead of schedule, the enterprise orders increased by 40% to 50% compared with the original ones.

Yang Jing: editor in charge