Min Faction Clothing In CHIC2014 Show "Online Experience"

< p > CHIC2014: Min Pai a target= "_blank" href= "http://www.91se91.com/" > dress > /a > big play "online experience" yesterday, the 2014 China International Garment "a target=" _blank "_blank" "Hou" > "clothing" exposition "(" short ") opened in Beijing, Quanzhou clothing brand debut.

Adult outfit includes not only the men's men's wear such as the Endor, the wolf clan, the western region camel and the sloth, but also the Jinyuan women's wear. Children's wear, apart from the famous brands such as tick tat, big brother, Xiao Pi Pi, Ji Jile and so on, there are also rising stars such as jubilant, power treasure, century treasure, and bernsmann.

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< p > reporter learned from a number of exhibitors, at this session, O2O (online offline combination) mode has become the trend of the entire garment industry. Many enterprises have moved the relevant experience mode to the exhibition hall, hoping to seize the opportunity and get the recognition of consumers.

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< p > < strong > Desktop football machine came to help /strong < /p >

< p > reporter learned from wolf boy's menswear that in order to further reflect the next stage of O2O business strategy, the company moved the O2O experience hall to the CHIC site for the first time, and instantly interact with consumers at the scene.

Compared with the past, the exhibition hall of the wolf family has created a relaxed shopping environment, paying more attention to humanized communication and interaction, enabling people to experience shopping and enjoy the fun.

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< p > it is reported that the exhibition hall has been set up to be semi open and divided into four major functional areas, namely, exhibition area, experience area, negotiation area and interactive leisure area.

In addition to fashion products, casual sofa, negotiating bar, desktop football machine and other new elements will also be moved to the scene.

At that time, people can understand their products while drinking coffee.

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< p >, as a frequent visitor to the annual Clothing Fair, the "fun experience" of young Playboy has won the guests' love for originality and interest.

Last year, the large "pearl game experience machine" was highly appreciated. This year's exhibition hall takes the theme of "children's Fun Journey" as the theme. It not only focuses on the playful, interesting clothing and peripheral products introduced by the little playground in recent years, but also gives the audience a better childhood journey through various kinds of fun and interactive experiences.

The booth has launched two large interactive games machines for the "Hercules hammer machine", which is happy PK with the audience. Fortunately, there are also opportunities to extract new iPhone, small leather doll, pillow, bag, flying chess and other gifts.

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< p > in addition, a small leather exclusive BMW MINI car will definitely be amazing. This is a small leather children's wear, especially the senior industry < a target= "_blank" href= "http://www.91se91.com/" > designer "/a", illustrator designers jointly created.

Small Playboy children's clothing also set up a happy photo area, to create a small play &MINI theme atmosphere, with BMW MINI small leather cars, to the audience a small Playboy playground memorial space.

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< p > Jiyue children's wear exhibition area brings the theme style of Singapore Garden City children's playground. The scenery of the exhibition area is a charming seaside style: green grass, coconut tree sand, recreational area, and Merlion.

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< p > < strong > sweep code into online experience focus < /strong > /p >

< p > reporter learned from the wolf boy's men's clothing that two dimensional code panels will be hung or set up inside and outside the exhibition hall.

The ubiquitous two-dimensional code not only gives people a bright feeling, but also brings lucky jackpot.

In order to let consumers really experience the shopping process, the wolf family men's wear set up an interactive link of "sweep code to win IPAD".

"During the exhibition, anyone who swept WeChat's two-dimensional code and paid attention to the experience of the shopping process could receive a free fashion card package free of charge.

If you reply, "the wolf family dare to challenge!" participate in WeChat activities, and have the chance to win the apple IPAD! "Feng Li, assistant director of the wolf's family Menswear, said.

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< p > Shi Hairong, chairman of the wolf family's men's wear, said that CHIC displayed only part of the plan for the brand O2O flagship shop.

The planning experience shop has more than 1000 square meters and three storeys.

"The first floor is for product display and display. Besides the commodity display, the two floor set up a rest area of nearly 100 square meters, gathering coffee, book bar, small garden, etc. the third floor is the regional operation management center, O2O pre-sale and after sale, logistics pfer station."

He said that free wireless network will cover the whole shop, and the two-dimensional code can be seen everywhere, prompting users to pay attention to WeChat or download the wolf family APP. "There will be a large display screen installed in the store, which will enable customers to make a virtual fitting. At the same time, we can also achieve the appointment fitting function and so on."

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< p > Shi Hairong said that in the new year, enterprises will explore new channels that conform to the actual development in combination with the consumer habits of consumers. Among them, the O2O mode will be the key direction of brand development.

"In the face of the new development trend, enterprises will use CHIC to focus on" new technology, new thinking, new mode and new means "to stimulate endogenous motivation and improve service quality.

He said.

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< p > also moving the online experience into the a href= "http://www.91se91.com/news/index_z.asp" > CHIC exhibition < /a > hall and Jinyuan dress.

Since last April, Jinyuan has been working hand in hand with Tencent Inc, relying on the WeChat public platform of Jinyuan dress to build Jinyuan Tencent micro shop. This year, it has launched the official online shopping platform "Jinyuan mall" client, joining the front line to promote the integration of online and offline, so that its O2O platform will become the front line of consumer pactions.

"Let the spectators go through WeChat to scan the commodity two-dimensional code on the tag, and after the customer collectors, the clerk opens the WeChat to scan the two-dimensional code that the customer collages and jumps out, and binds the shop number and the name of the shop assistant.

Customers can calculate the performance to the relevant shops and shop assistants when buying on micro shopping.

Tang yuan, the director of Jinyuan clothing and micro shopping, said that "Jinyuan mall" provided consumers with 20 yuan coupons to attract the participation of spectators.

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< p > < strong > release trend leading wind vane > /strong > /p >

< p > as the most influential and influential clothing brand exhibition in Asia, CHIC has always been the highland grabbed by the Quanzhou apparel group. As a fashion vane, the Quanzhou fashion show is also indispensable.

The reporter learned from Fujian Green group that the tick tick children's clothing, which has won the "ten children's clothing brand of China" for the three time in a row, will appear in 2014CHIC's "China's ten children's wear brand" joint promotion and release show. After the introduction of the Korean designer team, it will bring the western style romantic style and the trend of Japan and Korea to the industry.

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Before the Spring Festival, Guo Tao signed a new fashion brand named "Jiyue music", which was signed by Guo Tao stone and his son. It also brought three forward-looking products on P: avant-garde highlights, fashion trends and basic classics. Regardless of the appearance, style, color, collocation and service of the products, or the fit between the product and the theme style design of the exhibition, the whole series will face the public in an all-round way, so that the audience can feel the brand's "fast fashion and fast fashion" concept.

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< p > as the animation fashion brand, the big boy's children's clothing will show the four seasons fashionable new products in spring, summer, autumn and winter. The chief designer of big brother will also come to the scene to introduce the fashion trend for the public.

The big brother's children's clothing, which has always been a parent child activity, will also bring the children's favorite little Rui and the big devil cartoon doll to the scene to interact with everyone, and copy the animation theme activity to the scene.

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The western region camel brand, which was successfully listed in Frankfurt, Germany last year, has been integrated with the success of the international a href= "http://www.91se91.com/news/index_h.asp" trend /a fashion. On the basis of meeting the needs of Chinese men's fashion, it has absorbed the fashionable fashion of European clothing and mixed up the fashion trend of men's and women's fashion in the East and West. It will explain the way forward for men's fashion in the stage of P, and share the trend of the future men's wear market.

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