Borrow CHIC Wolf Family To Stimulate Endogenous Motivation

< p > 2014, the wolf family will be re appeared in the a href= "http://www.91se91.com/news/index_z.asp" > CHIC < /a >, displaying two series of products: "life leisure" and "street fashion" series.

These two series can well interpret the life attitude of the young consumer groups, and are full of yearnings and pursuits for the future. They convey their pursuit of free and free life.

At the same time, it can highlight the spirit of "dare to challenge" and the product concept of "simple, pure and distinct personality".

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< p > in the field of brand communication and operation promotion, the wolf family made many bold innovations, such as deep cooperation with new media such as LETV and so on, making the wolf family and the consumer groups more closely linked. In the sales terminal, the wolf family started the "big store" strategy, focusing on training the model market, and through the point to the surface, completed the brand more densely distributed throughout the country.

At present, the terminal channel has broken through 1000, and has become the leading brand of China's leisure fashion.

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< p > in the new year, the wolf family will explore new channels that are more practical in combination with the consumer habits of consumers.

Among them, the O2O mode will be the key direction of brand development.

It is worth mentioning that in this exhibition, the wolf family will launch the O2O experience Museum, and launch a number of interactive activities, such as scanning the two-dimensional code, paying attention to the wolf family's winning gifts, interacting with Shawn Yue fans, etc., simulating the online and offline interactive consumption, so that the audience can feel the experience in person.

This will become the first "a target=" _blank "href=" http://www.91se91.com/ "/a" brand O2O experience Museum.

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Shi Hai Rong, chairman of dress less /a > (China) Co., Ltd. believes that under the influence of the big market economy environment, the garment industry will usher in a rational growth period. < p > a target= _blank href= http://www.91se91.com/.

Therefore, the market strategy of relying on "one piece of goods to eat" and "quickly and accurately" to seize the channel is no longer feasible.

In today's increasingly prominent consumer personality, wolf family will no longer attack the national market through popular products, but develop product styles that meet the needs of the target consumers, choose regional markets suitable for the development of wolf family, and create regional benchmarking market.

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< p > Shi Hairong believes that the government has given a good direction.

Over the past two years, the wolf family has attached great importance to the innovation and upgrading of technology, design and marketing mode of enterprises, and is willing to innovate.

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< p > "in the face of the new trend of development, our enterprises will use CHIC to focus on new technologies, new thinking, new models and new means to stimulate endogenous motivation and improve service quality.

In the end, 2014CHIC, who walks on the road of "Li Xing", will continuously integrate resources, meet demand, enrich connotation and enhance value, so as to tap new advantages of exhibition and explore new value of exhibition, and help the development of the whole garment industry cluster of "Shishi" a target= "_blank" href= "http://www.91se91.com/".

Shi Hairong said.

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