Talk About "Goddess" Gianna Jun's Endorsement Of Han Du Yi House For Two Weeks.

Recently, Han Du Yi she Zhao Yingguang, the founder and CEO, has been busy with two things. First, after the prime minister, the sales revenue of over 30 million yuan is under the command of AI. The other is to sign "goddess" Gianna Jun with the fastest speed. In fact, there is still a bigger thing to do in his mind: to build industrial parks and move nearly half of the field production lines to Ji'nan. This means that an order order can be sold to the market as soon as three or four days. And Ji'nan is no longer simply a role of "transit station". Tens of millions of products will be produced locally every year, which can not be underestimated by the pulling effect of the real economy.

Discussion on localization and preparation of industrial parks: nearly half of garments made in Ji'nan

In fact, Zhao Ying Guang There is a bigger chess in mind.

Founded in 2006, Han Du Yi house has been sitting steadily for 3 years. Tmall Women's clothing sales champion, last year's online trading volume is a breakthrough of 1 billion yuan. Such a native enterprise sells up to tens of millions of clothes a year, and it is expected to reach 20 million this year. Unfortunately, almost all products are shipped to Ji'nan before sending them to all parts of the country. They only act as "passers-by" roles.

Data show that as of November last year, there were 208 suppliers of first-line suppliers to Korea. There are 82 in the province and 126 outside the province, and there are only 35 in Ji'nan, and most of them are raw materials. If local production is realized, not only will it save part of the logistics cost, but more importantly, the cost of time will be greatly reduced, which will be more meaningful for fast fashion brands. Take a summer suit as an example. If you put it in Guangdong, it will take about 12 days from the order to the return, and only three or four days in Ji'nan will be enough.

For this reason, Zhao Yingguang also wants to produce more orders in Ji'nan, but this is not easy. Before that, there were also local businesses seeking to do foundry, but basically because they didn't respond quickly enough. According to the request of the "brand name", the minimum order of goods is 100 pieces, from research and development to offline up to 20 days, and many clothes will not be sold after being listed for 1 months.

In order to solve this problem, Han Du Yi house plans to build a supporting industrial park in Ji'nan, and will focus on the production line of some cooperative factories to the park. "Our idea is that at least 30%-40% orders will be localized in the future. We set up a factory building, and the cooperative enterprises are responsible for equipment, core management staff and local recruitment. Zhao Yingguang said the industrial park is expected to be put into operation in 2017. This is not only a good example for Korea's clothes house, but also a typical case of the electricity supplier helping the real economy. It is estimated that after 4 years, the scale of online transactions will be about 5 billion yuan, that is to say, at least 50 million clothes will be produced in a year. If 40% is produced in Ji'nan, it will be 20 million. Whether employment or tax, we must not underestimate it.

Talk about the future trend: shop is only playing tickets, cross-border electricity providers can be more

Perhaps for some consumers, we are more concerned about whether the Korean home will continue to expand the number of stores.

In this regard, Zhao Yingguang affirmed that at present, only 2 in Ji'nan, and are holding the mentality of playing tickets to do so as to meet the employees' entity complex. After practice, he found that offline is not an efficient channel, and it is difficult to reverse in a long time. Every day millions of visits on the Internet are incomparable with the hundreds of people entering the shop.

At present, the main store sells small inventory products, for example, only some of the twenty or thirty items are sold to the end, and then they will be transferred to the physical store. If placed on the Internet, not only more resources, but also the phenomenon of "oversold", which will cause bad experience to users and increase the cost of communication. "No more stores will be opened in the future." Unlike the offline tickets, the Korean Ministry has just set up an overseas ministry to start testing the current hot cross-border electricity supplier. At present, it is only in Russia, Brazil and other markets to explore the way. In Zhao Yingguang's words, doing cross-border electric business now is like doing Taobao before and after 2003. The implication is that this is a virgin land that is yet to be developed and has unlimited potential.

Talk about "goddess" endorsement: hit it off, signed Gianna Jun in two weeks.

In March 29th, Zhao Yingguang, who has just been awarded the title of "2013 year's innovative personage" who influenced Ji'nan, first confirmed in an interview with our reporter that he had successfully invited him. Gianna Jun Acting as spokesperson of Han Du Yi she said that it took only two weeks from operation to signing.

Although he conceded that the price was high, he thought it was "worth it". In its view, last year, the online trading volume of Han Du Yi house was 1 billion, but as an Internet brand, it is not as visible and touching as a physical store. This requires more "personification" of the brand. At the same time, the brand positioning of Han Du Yi house is "Korean wind is fast fashion", and the slogan is "no time to go to Korea, just to come to Korea's clothes house". Gianna Jun in " You who came from the stars It shows the characteristics of a fashion goddess and is the best candidate.

Just released a set of data, to some extent, confirms the "goddess" endorsement of this strategy. A few days ago, the Juhuasuan brand group activities of Han Du Yi house opened up only 5 minutes, and sales exceeded 1 million 500 thousand yuan. The sales volume of the brand group exceeded 10 million yuan on the 3 day, and the sales of the single group exceeded 100 thousand, creating the highest daily brand group of Juhuasuan women's clothing category. {page_break}

Talk about frequent mergers and acquisitions favorite design type, Ji'nan "Amoy brand" better

If Gianna Jun is signed as an impromptu work of Han Du Yi she, then the hand in hand with Ji'nan's "Amoy brand" AI is a low-key and stable strategy in Zhao Yingguang's entire chess game. "The merger agreement was reached before the Spring Festival, and now the team of AI has moved to the unified office." Zhao Yingguang said, like many "Amoy brands", AI's founding team is also husband and wife files: wife Ye Fang is responsible for product development, and husband Li Tao is responsible for brand marketing.

Amy has strong originality in the middle-aged and old women's clothing brand, and can independently design many different styles. Its sales volume exceeded 30 million yuan last year. "Enterprise hours, can be 3 pieces, 5 pieces, or even dozens of pieces of scattered goods, so as to achieve no inventory, but it is difficult to ensure the stability of quality. And once entered the high-speed development period, many "brand" just fell on the two threshold of supply chain and financing capacity. Zhao Yingguang said that once the enterprise decides to produce independently, it will be faced with a large amount of inventory pressure. If it fails, it will be crushed to death.

Because of this, many "Amoy brands" take the initiative to find acquisitions, but products and marketing, like Artemisia, can make him see little. Zhao Yingguang believes that now is the best time to "occupy the territory" and "raise children", so it will continue to buy and buy, but will not choose Offline brands, only focus on the design ability, small and beautiful "Amoy brand", Ji'nan's better.

Based on this, Han Du Yi house will complete the layout of at least 20 sub brands in 2020. Half of them come from mergers and acquisitions, half of which comes from "self maintenance", so that sales scale of more than 15 billion yuan per year can be achieved.

Reporter's notes

Tai Chi and submachine gun.

When Dong Li saw Zhao Yingguang, the director of a famous clothing company just came to visit him the day before. The content of the conversation between two people is essential to the collision and integration of online and offline.

In Zhao Yingguang's view, only in terms of the clothing industry, the traditional enterprises have accumulated very rich experience after twenty or thirty years of development. But in the past few years, Internet companies have been more and more stressed by the forced transformation. They have begun to contact or even try to learn internet thinking, but in practice, it is difficult for an old enterprise to become truly "young".

"Just like Ma Yun and Wang Jianlin said in the bet, traditional enterprises are playing Taiji. They may have been playing for decades, and the level is very high. Internet companies are more like a child with an assault rifle. They may have been playing for a year, and their business experience is not enough, but the momentum and lethality are obvious to all. Zhao Yingguang said that he recently contacted many traditional enterprises. At the very thought of the fact that the enterprises haven't increased in the past one or two years, the eldest people are very anxious that they may be eaten one day.

Nevertheless, few of these eldest people really understand the Internet. From the perspective of development mode, traditional enterprises are fighting "positional warfare". A shop, a shop open, a shop to make money, and take the path of step-by-step. With the help of the Internet platform, the latter can open stores all over the country overnight, but the Internet giants like Jingdong and Amazon have been burning money without making money. This shows that making Internet brand is a long-term investment, and we must be tolerant of loneliness.

"If you invest in thinking about making money, this kind of thinking can't be an Internet company at all. Even if it is cruel and cruel to say that it can be tolerable for two years without making money, it may be wrong. Zhao Yingguang suggested that traditional enterprises, if not ready for at least 5 years of war, had better not touch the Internet.

For example, he said, a household electrical appliance enterprise transformation of the electricity supplier, early investment huge but had to face huge losses. Perhaps many traditional enterprises have seen the fear and fear, and regard it as a warning. But in the eyes of Internet users like him, losses are necessary and "very practical". Zhao Yingguang believes that the Internet based brand and the Internet of the brand are two completely different concepts. After being shuffled, the Internet can truly survive.