The Custom Cloud End PK Of Clothing Industry
< p > "standard is a very bright spot! For example, if you can show to the customers at the cloud terminal, < a target=" _blank "href=" http://www.91se91.com/ "> clothing < /a > which ecological standard is accords with, which is qualified and safe for color fastness and fiber content. This is not only a responsible attitude towards consumers, but also very beneficial for enterprises to establish their image.
In March 28th, on the "dragon cloud customization - clothing digital high level customization forum", Shanghai a target= "_blank" href= "http://www.91se91.com/" > textile < /a > the speech of the party secretary of the Research Institute, Su Yi steel received the nod recognition from many colleagues at the scene.
< /p >
< p > in the field of clothing customization which is becoming more and more prominent, does the standard of rules and regulations limit the exertion of art? Can Xiang Yun play an important role in the new field when clothing companies are calculating and extending their olive branches in search of support and breakthrough? < /p >
< p > < strong > garment customization, digitalization, < /strong > /p >
< p > Chinese clothing custom has existed since ancient times. Beijing's Xin Chang Xiang, Longqing Xiang, Xie Chang and Shanghai's "Rong Changxiang" and "Heng Sheng" are famous brands for centuries. But in recent years, these hundred years old shops have been gradually marginalized, losing their original fashion discourse power and market status.
< /p >
Compared with P, the new clothing custom industry with the help of cloud computing is coming into being.
At present, seven wolves, Shaoxing online Textile City, good buy network, men's wear custom brand "private tailor", Heng Long and other enterprises, have made innovation and exploration of clothing cloud data and cloud customization mode, and seized the opportunity.
< /p >
"P", as Su Yi steel has said, clothing customization is a new and potential market in the future.
Especially with the development of cloud computing, garment cloud customization can fully mobilize resources of all parties, greatly reducing the inventory, risk and cost of enterprises.
"It is foreseeable that with the continuous improvement of network technology and the convenience of large data collection and processing, the pattern of clothing cloud customization will rise rapidly."
Su Steel said.
< /p >
< p > "clothing cloud customization" is based on 3D measurement, big data and Internet technology, turning people into numbers, turning digital into a target= "_blank" href= "http://www.91se91.com/" > clothes < /a > digital solution.
According to Lu Xinghai, chairman of the dragon cloud customization, in the new era, the pformation of advanced customization is to get the customer's body data through the 3D body measurement system, and modify it according to the customers' preferences. After the electronic order is determined, clothing design, plate making and final production are finally carried out.
"Its core is mobile Internet and big data thinking, customer centered, digital based and design oriented."
< /p >
< p > < strong > standard and testing follow the shadow > /strong > < /p >.
< p > "the reason why clothing customization is advanced is mainly due to its higher professional standards and more detailed services."
Su Yun Steel said that clothing cloud customization is a platform integrating a target= "_blank" href= "http://www.91se91.com/", designer /a, clothing enterprises, fabric suppliers, franchisees and consumers. Every cloud in the platform has its own quality standard.
From the clothing design to the final sale of garments, the whole process of standards and testing goes hand in hand.
< /p >
< p > in fact, clothing brand pays more attention to the role of standards when constructing "cloud" customization.
In the interview with Heng Long < a target= "_blank" href= "http://www.91se91.com/" > dress < /a >, the reporter found that every order in the company records every hundred body sizes of each customer.
Lu Xinghai told reporters: "regardless of the direction of clothing custom digitalization, we will stick to the bottom line of handwork.
Every customer's data is a wealth for us. Through data, we understand the clothing habits of every customer and provide the most intimate service for customers.
< /p >
< p > "whether the fabric purchased contains prohibited or restricted dyes or auxiliaries, whether heavy metal residues exceed the standard, whether the fabric humidity meets the requirements of the state, whether the functional products meet the corresponding functional requirements, and whether the overseas cloud orders conform to the relevant national standards and so on."
These standards are very much concerned by consumers and purchasers, Su said.
In addition, the cloud customized enterprise platform is connected with garment production enterprises, fabric suppliers and franchisees. The above enterprises can be standardized and identified through informatization and threshold standards, which will become the leader of the apparel industry chain.
< /p >
The core of advanced customization competition is to see who can provide better and faster services with higher standards than P.
Su Yi Steel said that at present, Taobao and Tmall have formulated specifications for the quality inspection of textile products, but many enterprises that carry out clothing cloud customization have not yet realized this.
Therefore, standards will be the focus of the next round of competition.
< /p >
< p > < strong > a single family can not make a career. < /strong > /p >
< p > "a single family can't make a career. Any industry pays attention to brand ecology."
Lu Xinghai believes that only the development of China's advanced customization brand will lead the whole market to be promoted, and China's advanced customization can be recognized by the world.
< /p >
< p >, the concept of "cloud customization" service platform began to emerge. Through the Internet, a professional service platform of advanced customization was established to enable data sharing, information sharing, customer sharing, service sharing and management sharing. The establishment of brand alliances, the aggregation of all advanced fixed brands, and the realization of resource sharing in the era of big data.
< /p >
< p > "when consumers think about making clothes, they will choose their favorite products and designers on the cloud platform to avoid the information asymmetry between brands and consumers."
Lu Xinghai said that the construction of cloud customization service platform has made the advanced customization brand realize the pformation from service provider to service provider.
< /p >
< p > apart from the cooperation between brands, reporters also noticed that many scientific research institutions and technical institutions joined.
Originally, the cloud customization of clothing requires enterprises to have a very comprehensive and mature human body plate database, which must be relative to the clothing data of various categories.
How do we establish the human body database? < /p >
< p > "make clothes, all kinds of plate is a standard."
Qiu Yueming, vice president of the Chinese Academy of standardization, said that data obtained from three-dimensional human scanners can be used to digitize people and turn digitized people into different sizes and models of clothing.
The application of these ergonomics in the clothing industry is the foundation for the establishment of China's human body plate database, which helps to customize the quick response of the production chain to the terminal information.
< /p >
< p > Su said that in the future, it hopes to carry out various aspects of cooperation with cloud customization enterprises. At the same time, it will also provide help to the terminal consumers of < a href= "http://www.91se91.com/news/index_f.asp" > cloud customization "/a", so that they can find cloud customized products and services swiftly.
The standard of clothing cloud customization, the ability of innovation and service quality, and the integration ability of social resources determine whether it can be accepted by users and the market, and whether it has long-term vitality.
"Cloud customization has a long way to go and a lot to do."
< /p >
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