Jinjiang Shoe Fair Has Been Called The Most Professional Footwear Exhibition In The Country.

< p > March 19, 1999, the first shoe fair was successfully held, attracting nearly 10 passengers, and opened a new era for the development of shoe leather industry in Jinjiang.

In 2000, the opening of the second shoe fair was changed from March 19th to April 19th.

Since then, "4.19" has been closely linked with the Jinjiang shoe fair.

The second shoe Fair attracted 193 exhibitors from 15 countries and regions in Germany, Italy, France, Japan, Korea, Singapore, Hongkong and Taiwan, accounting for 22.5% of the total number of exhibitions and 20% of the international exhibition countries.

From this shoe fair, exhibitors and purchasers of different colors and languages can be seen everywhere. The international color of the Expo is becoming more and more strong. Jinjiang shoe enterprises have begun to do business with overseas businesses at home.

With the gradual improvement of the exhibition's influence at home and abroad, the popularity of Jinjiang city has also greatly increased, and the image of the city has been improved qualitatively. In the opening ceremony of the third Shoe Expo in 2001, Jinjiang was awarded the title of "China Shoes Capital". The acquisition of this city card made Jinjiang people feel proud of it.

By the fourth session of 2002, the number of countries (regions) has reached 31, and 21 provinces (cities and districts) of China have joined in, and it is worth mentioning that more and more Taiwan enterprises are also appearing in the shoe fair.

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< p > 2003 is a landmark year in the history of the shoe fair.

This year, approved by the State Council, the fifth Jinjiang shoe fair was promoted jointly by the Fujian Provincial People's government and China Light Industry Federation. China Leather Industry Association, China leather and footwear industry research institute, Fujian provincial foreign trade and Economic Cooperation Department, Fujian Township Enterprise Bureau, Quanzhou Municipal People's Government co sponsored the Jinjiang Municipal People's government.

At this point, the "Jinjiang (International) footwear industry exposition", which has been used for four years, has been renamed "China (Jinjiang) International Footwear exposition". At the support of various departments and efforts of Jinjiang, a regional exhibition has been upgraded to a state-level international shoe making industry exhibition. Its influence and brand effect are constantly expanding, and the exhibition is beginning to stride toward marketization and scale.

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< p > with the promotion as the symbol, the shoe Fair will enter a period of accelerated development. At the sixth exhibition in 2004, the Italy shoe making and Tanning Machinery Association organized the "Italy Legion" exhibition, bringing advanced shoemaking machinery, which promoted the shoe fair to promote sales and pform to service industry and promote the upgrading of technology and quality in the industry.

In 2005, the Organizing Committee of the seventh footwear Expo has carried out drastic reform and innovation on the management of the exhibition, implemented meticulous services, attracted more customers' participation, and made the international color more intense. This professional exhibition has become an important window to show Jinjiang's economic development, cultural dissemination, urban construction and social harmony.

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< p > Jinjiang shoes Fair will develop continuously in the direction of refinement, specialization and internationalization.

On the basis of scale, we pay more attention to the quality of exhibitors, provide more professional services, and broaden the international road.

In order to strengthen cross-strait economic and trade exchanges and cooperation, the Eighth China (Jinjiang) International Footwear Expo held the first Taiwan Pavilion in 2006 to set up a bridge for Taiwan's related industries to invest in the mainland.

In 2007, the ninth shoe fair was held through the international exchange activities such as "Italy fashion shoes exhibition" and "Adidas chief designer talks". The internationalization and specialization of the shoe fair achieved a qualitative change.

2008 on the eve of the tenth Olympic Games and the Olympic Games in China, the national sports industry base was settled in Jinjiang.

The industry and the city spanned the Footwear Fair. With the theme of "brand Jinjiang and run-up to the Olympics," the first comprehensive layout Hall of "China Sports City Jinjiang" was set up to focus on the latest products of famous brands at home and abroad, such as China Anta, double star, riches and birds, XTEP, elde, Philharmonic, 361 and Germany BAYER (Bai Er) and Japan BARUDAN (Behringer).

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< p > 2009, facing the impact of the international financial crisis, the eleventh shoe fair raised the theme of "fashion shoes, confidence and warm spring".

All the data of the shoe fair hit a new high. In addition to the three traditional exhibition areas, such as shoe machine, shoe material and footwear product hall, there are also China famous brand products Museum, science and technology achievement Museum and small and medium enterprises exhibitors hardcover area. There are 1350 international standard booths.

During the exhibition, more than 400 famous enterprises in more than 20 provinces (municipalities and autonomous regions) and 16 countries and regions were attracted to participate in the exhibition. The contract volume reached 5 billion 760 million yuan, an increase of 8.2%, and the flow of 50 thousand people / times, which fully demonstrated the international brand effect and strong investment attraction ability of the shoe fair.

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< p > 2010, the twelfth shoe fair, with the theme of "meeting shoes and passionate Haixi" as the theme, with the strategic upgrading of Haixi and the opportunity of global economic recovery, provides a business platform for the footwear enterprises at home and abroad to demonstrate their strength, catch business opportunities, enhance cooperation and win win cooperation. It promotes the pformation and upgrading of shoemaking enterprises and develops rapidly, and promotes the brand image of Jinjiang's "China Shoes Capital".

In 2011, the thirteenth shoe fair focused on developing "China's shoe industry exhibition" with the theme of "cultivating exhibition quality and promoting industrial upgrading". It provided a platform for overseas and domestic footwear enterprises to demonstrate their strength, catch business opportunities, enhance cooperation and win win cooperation. It boosted the upgrading and upgrading of Jinjiang footwear industry.

The exhibition area is 50 thousand square meters, and 1600 standard booths are set up. The exhibition hall will be divided into three major exhibition areas, including footwear, shoes and shoes. The exhibition range includes footwear, shoe and auxiliary materials, chemical raw materials, shoe machines, leather machinery and equipment, leather products and related research, design, information publications, books and so on.

In 2012, the fourteenth Shoe Fair attracted the attention of more than 500 enterprises from the United States, Britain, Germany, Italy, Korea, Japan, India, Hongkong, Taiwan and other countries and regions, with 413 exhibitors exhibiting 413, accounting for 25.8%.

The fifteenth shoe fair, held in 2013, focuses on the theme of "charming shoes Expo, vitality and intelligent manufacturing", aiming to create a flexible combination of city and industry.

In order to enhance the sustainable vitality of traditional industries, Jinjiang ancestors put forward the following two steps: relying on scientific and technological innovation and cultural creativity to create a more dynamic and intelligent city, realizing the pformation from "made in Jinjiang" to "made in Jinjiang", and promoting the pformation of industrial development from "quantity win" to "quality simultaneous" and "win by wisdom". From relying on labor to relying on intelligence, the smart industry and smart city complement each other, forming a perfect advanced manufacturing industry, high-end service industry innovation support system and highly competitive innovation environment.

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< p > shoe Fair's fifteen years growth path has witnessed the development of Jinjiang shoe industry from low end to high end, from imitation to innovation, from extensive operation to fine operation, from OEM to independent licensing, from small factories to listed companies.

It is precisely because of the existence of a deep and powerful shoe making industry in Jinjiang that the shoe Fair has been successfully held. The successful holding of the shoe Fair has further promoted the development and growth of the footwear industry in Jinjiang, and promoted the process of branding and market internationalization of Jinjiang shoe enterprises.

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