Hugo Boss Is Good At Star Marketing To Attract Chinese Consumers.

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< p > Hugo Boss is good at < a href= "http://sjfzxm.com/news/index_s.asp > Star Marketing < /a >. In the first two years, they signed the exposure of Chinese Hongkong superstar Zhou Runfa in the Chinese market. Recently, the global spokeswoman Gwyneth Paltrow exposed the divorce news and became the entertainment headline. Now, the fashion brand from Germany has begun to try a more localized marketing method to attract young Chinese consumers. < /p >
< p > according to British media reports, CEO of Claus-Dietrich Lahrs and Hugo Boss at Hongkong new store conference said: "Hugo Boss's main target group in Hongkong's new store is mainland tourists, and the strategy to attract them is to take advantage of the hottest Korean dramas." < /p >
< p > "we have come into contact with some of the most popular artists in Korea. It is interesting to find that their popularity abroad is higher than that in Korea." < /p >
< p > < < a href= > http://sjfzxm.com/news/index_s.asp > > < < /a > from the stars > is mentioned by Wang Qishan, member of the Standing Committee of the Political Bureau in the two sessions of China. It can be seen that this Korean drama is very popular in China, and the most popular actor Kim Su Hyon (all professors) is the spokesman for Hugo Boss. < /p >
Last Thursday, when Li Zhongshuo, a Korean artiste playing the heroine brother in star you, was invited to Hongkong to attend the Hugo Boss Brand Conference on Thursday, the influence of the Korean dramas was also seen in the scene of a large number of fans assembling in P. < /p >
< p > in addition to making use of Korean stars, Hugo Boss also hired a popular Chinese designer Jason Wu last year to become the chief designer of the brand. The importance of the Asian market is self-evident. < /p >
< p > 2013, Hugo Boss's global business income was 3 billion 300 million dollars, Asian market accounted for 15% of total revenue, while China's sales accounted for 1/3 of Asia's total revenue, which is the top priority of Hugo Boss's future development. < /p >
< p > Mr. Lahrs said: "China needs to be paid enough attention to this market, and we are far from enough. Although many consumers in China are now buying luxury goods under the influence of policy winds, the market still has great potential for development. Sales growth in our more than 40 stores in China has shown that the market for Chinese luxury goods is starting to recover. < /p >
"P", "of course, this warming situation does not guarantee our future profits, and the government policy is also difficult to ponder. But we have been looking at it for a long time. Compared with 2013, we have achieved a certain degree of steady growth and progress this year." < /p >
< p > > a > Hugo Boss < /a > still invest heavily in China under the difficult financial environment. "We need to shop extensively to facilitate the purchase of Chinese consumers. We need to step up publicity to expand our influence and coverage as much as possible." < /p >
< p > Lahrs also mentioned that the sales volume of several big cities in the world has 15%-20% from Chinese tourists. He hopes that their online electronic stores can use the global logistics express to facilitate the purchase of Chinese consumers. But now the operation of online mall is not particularly ideal, only 1% of its revenue comes from their online sales platform. < /p >
< p > the e-commerce market of China (luxury) is too slow, too small, and takes a lot of time compared with the development of Europe and the United States. But it is unquestionable that this is also a treasure of great potential, which is worth less than a > brand < /a > to dig. < /p >