The "Two Child Alone" Policy Brings A New Round Of Baby Boom Clothing Brands To Children'S Wear Market.

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< p > on the "two child alone" policy and the new baby boom coming to the natural birth rate, the most positive response is the clothing industry.

When the policy is still in the discussion stage, Semir clothing has made three major adjustments before the policy release: Children's clothing business input and strategic position improvement, expanding the 0 to 3 year old baby market product line, increasing the retail area of 0 to 3 years old baby clothing.

At the same time, Semir also focuses on developing online business, strengthening offline experience, promoting online and offline integration, promoting a href= "http://sjfzxm.com/news/index_s.asp" > children's wear < /a > business development.

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< p > in addition to < a href= "http://sjfzxm.com/news/index_s.asp" > Semir < /a >, many sportswear brands such as Anta, 361 degree, Lining and so on have launched relevant strategies before to overweight children's clothing business.

Lining group entered the field of children's clothing with a new management team and brand logo, and released the 5-10 year development plan of Lining's children's wear.

Anta children's sporting goods store has reached more than 800 in 2013.

Famous fast fashion brands such as H&M, Zara, Muji, UNIQLO and so on have also set up children's special stores or children's wear shops.

The flagship store in Southern China, which opened in Guangzhou recently, has also brought out special areas for children's clothing, attracting many children's fans of UNIQLO to rush to buy.

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< p > this round of preemptive layout has brought the children's clothing market ahead of schedule.

A few days ago, Semir released the 2013 annual report shows that in 2013, Semir's children's clothing business to achieve a 19.9% faster growth, accounting for the proportion of company income further increased to 35%.

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< p > for the "two child alone" new deal, Semir clothing officials continue to place high hopes. "We believe that with the 80's and 90's gradually entering the birth stage, the new baby boom is expected to bring great potential for growth in the domestic children's wear market. Meanwhile, the implementation of the" two child alone "will also become another increment in the children's wear market. The children's wear market in the coming years is expected to usher in a rapid growth period.

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< p > more analysis data indicate that in 2010, the scale of Chinese infant a href= "http://sjfzxm.com/news/index_s.asp" > dress market < /a > has reached 34 billion 800 million yuan.

The "2012-2015 children's wear industry report" released by the National Bureau of statistics shows that the annual output growth rate of children's clothing industry can reach 25% to 30%. It is estimated that by 2015, the market volume of Chinese infant clothing, cotton and daily necessities will reach 227 billion 980 million yuan.

The release of the "two child alone" policy has brought new impetus to the development of children's wear market.

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< p > for enterprises to enter the market of children's clothing in succession, Meng Xianzhong, Secretary General of Beijing society of baby and baby products industry association, said in an interview with Nanfang Daily reporter that it is not surprising.

< a href= "http://sjfzxm.com/news/index_s.asp" > the second child policy "/a > liberalization is bound to be a good news for children's clothing market. At present, China's population has begun to show aging, and the population is gradually decreasing. On the other hand, the investment in children is gradually increasing. At this time, opening the second child is very beneficial to the market."

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Lu Xingqiang, vice president of Liwan District children clothing products association, said: "the market size of children's clothing will expand because of the birth of the second child. When the child's per capita seasonal consumption power will increase by about three times, the market prospect will be considerable." P

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