Speeding Up The Implementation Of Trademark Strategy Of Modern Service Industry In Qingdao

< p > service trademark is the business name and property right of service enterprises. It is a service brand formed after registration and protected by law.

Because the service industry has the characteristics of synchronism of production and consumption, the invisibility of service products, the experience of service consumption, the instability of service quality, the foundation of service standard and the persistence of brand establishment, it determines that the implementation of trademark strategy in service industry is conducive to its marketing and image building, and is conducive to carrying out franchise business and expanding scale.

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< p > < strong > < a > href= > http://www.91se91.com/news/index_c.asp > > Qingdao > /a > the main problems existing in the modern service industry < a href= > http://www.91se91.com/news/index_c.asp > trademark strategy < /a > < /strong >

< p > at present, the total number of effective registered trademarks in our city is 55 thousand and 200, with 73 well-known trademarks in China, 336 famous trademarks in Shandong, 326 famous trademarks in Qingdao, and the total number of famous trademarks ranks among the leading cities in the country.

Among them, the total number of trade marks in the city's service sector is 10 thousand and 600, and the service industry has only 6 well-known trademarks nationwide, 43 famous trademarks in the province and 64 famous trademarks in the city.

From this, we can see that the registered trademark of the service industry in our city accounts for only 19.1% of the total trademark of the city, and the proportion of famous brand names in the service sector is 8.2% and 12.8% respectively.

The disparity between the proportion of the service industry and the GDP in 49% is very large, which is very inconsistent with the development orientation of "the efforts to build an important regional service center city in Northeast Asia", which was established by the eleven municipal Party Congress.

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< p > implementing the trademark strategy of service industry and building famous service brand is a systematic project involving the contents and links of trademark strategy selection, service culture guidance, service standard protection, service team building, service resource integration, service technology support, service strategy protection, service trademark promotion, service trademark enhancement and so on.

This requires both the input and efforts of the enterprises, and the relevant government departments provide good services, give incentives and commendations, and also need professional institutions and experts' advisory services.

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< p > < strong > two, take many measures to give priority to supporting the implementation and promotion of trademark strategy in service industry < /strong > < /p >

< p > Planning and leading to promote the scientific development of brand economy in Qingdao < a href= "http://www.91se91.com/news/index_c.asp" > modern service industry < /a >.

It is suggested that the Service Development Bureau of the municipal development and Reform Commission take the lead in formulating and promoting the brand economic development planning of Qingdao's modern service industry and organizing it to implement it.

Guided by Scientific Outlook on Development, with the aim of improving the independent innovation capability and core competitiveness of our modern service industry, we should adhere to the guidance of classification, key breakthroughs, cascade connection and overall advancement.

Using economic, market, legal, administrative and other means to cultivate and support all kinds of registered trademarks of service industries, especially well-known trademarks and famous brands with independent intellectual property rights.

We should give full play to the cohesive effect of service brand names, so that a group of brand service enterprises and brand service products will become the platform of industrial agglomeration, high technology and investment promotion, and strive to build new advantages of the brand brand lineage of our modern service industry, promote the pformation and development of urban economy, and enhance the comprehensive quality of economy and urban competitiveness.

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< p > integrate resources to promote effective implementation of trademark strategy in modern service industry.

The scientific planning and effective implementation of Qingdao's trademark strategy requires the effective integration of government public resources.

It is suggested that Qingdao should promote the implementation of the trademark strategy leading group, effectively coordinate the resources of the relevant departments of the municipal development and Reform Commission, the service industry development bureau, the Quality Supervision Bureau, the industry and Commerce Bureau, and so on, and through the joint efforts of various departments, guide and implement the supporting work well.

At present, the quality supervision bureau manages the famous brand, the trade and industry bureau manages well-known trademarks, the commerce bureau manages the commercial enterprises, and the Intellectual Property Office protects the management. It needs to set up the municipal trademark strategic leadership and coordination organization, integrate the resources of the relevant government departments, and form a working pattern and service mechanism that is divided, responsible, and working together.

We should integrate social resources, standardize the behavior of intermediary organizations, and make social resources serve the trademark strategy work in a more orderly way. At the same time, we should give full play to the role of social organizations and carry out specific guidance, consultation training and publicity and promotion work for the promotion of trademark strategy in service industries.

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< p > incentives should be put in place to enhance the enthusiasm of service enterprises in striving for well-known trademarks.

The eighteen major reports of the party clearly put forward: promoting the development of the service industry, especially the modern service industry.

However, at present, our city is famous for its famous trademark and famous brand reward policy. There are 6 problems in the service industry, including the manufacturing industry, the neglect of the service industry and the neglect of the service industry. The well-known trademarks of the service industry identified by the State Trademark Office are the "full journey" and "warm bus" of the pportation group respectively. The "Hong Kong" of the port authority, the "casting tomorrow" of the two companies, the "green building" of the construction group, the "warm home" service brand of the thermal power group have not been implemented, and the well-known trademarks of industrial products have basically been awarded by the government.

In view of the fact that the well-known trademark and well-known brand construction and development of our service industry are not optimistic, it is suggested that the competent government departments treat the service industry and the manufacturing industry equally and even take a high look at it, give priority to supporting the service trade marks, and implement the reward policy of well-known trademarks and well-known brands as soon as possible.

We should vigorously guide and support culture, catering, tourism, real estate and modern commerce, modern logistics and financial enterprises, enhance the awareness of trademark in service industry, actively register and use service trademarks, and create service brands.

We should encourage enterprises of scale and characteristic enterprises to link the service trademarks as the link, and promote the modern operation mode and collectivization, networking and brand operation of chain operation, franchising and franchise operation, so as to promote the pformation and upgrading of the service industry in our city and pform from traditional management to modern brand management.

We should further support the development of brand names of new service industries, such as information, intermediary, science and education, community services and public services.

Enterprises should be encouraged to introduce international standards, international certification system and international brand operation mode to create an international service brand.

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< p > organizing training to upgrade the modern service industry and strive for the professional level of well-known trademarks.

It is suggested that the Qingdao development and Reform Commission Service Industry Development Bureau take the lead and the relevant departments such as the trade and Industry Bureau participate in organizing professional training in trademark knowledge and well-known trademark recognition of modern service enterprises.

Representatives of service enterprises who have invited experts and Qingdao to identify successful trademarks have been trained in theory and practice, and organized the service industry to visit and study the successful service enterprises with well-known trademarks. In the service industry of Qingdao, they have been striving to create a hot wave of well-known trademarks in China, forming a vivid situation of "comparison, learning, catching up, helping and exceeding".

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< p > strengthen publicity and create a strong atmosphere for promoting the trademark strategy of modern service industry.

Every year, we organize well-known trademark and famous brand publicity Month activities, give full play to the role of the news media, further guide the modern service enterprises in the city to strengthen the legal awareness of trademarks, actively formulate and implement trademark strategy, and guide the service enterprises to consciously use trademark strategy to participate in the market competition.

We should give full play to the role of trademark brand associations, relevant trade associations and trademark agency intermediaries in the cultivation, publicity, protection and service of trademark brands, and establish and improve a socialized service system to promote trademark strategy.

We should vigorously publicize and popularize trademark laws and regulations, enhance brand awareness among all sectors of society, and form a good atmosphere for the whole society to pay attention to service trademarks, protect service trademarks and develop service trademarks.

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< p > focus on nurturing and improving the quality of modern service industries striving to create well known trademarks.

It is suggested that the Qingdao Service Industry Development Bureau should strengthen coordination with the administrative departments for Industry and commerce, and work together to support the well-known trademarks and famous brands in accordance with the principle of "cultivating a batch, supporting a batch and recommending a batch", guiding enterprises to strengthen the management of internal trademarks, and promoting enterprises to carry out technological innovation, management innovation and service innovation, so as to improve the quality and quality of service and the popularity and reputation of service brands.

The relevant departments at all levels should strengthen investigation and research, sort out the queuing line for the superior industries, the traditional industries and the competitive potential service enterprises in the jurisdiction area, and select the key cultivation objects in the brand development plan of the jurisdictions. According to the situation of enterprise development and striving for success, adjust and build the echelon at the right time, distinguish different levels and industries, take different cultivation and guidance measures accordingly, establish a brand building echelon with tight, strong and strong strength, and ensure the key objectives, key cultivation and key breakthroughs, so as to form a ring link closely, and create a progressive pattern and work situation.

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