Kappa Naming PGL Promotes E-Sports
PGL professional league organizing committee officially announced that Italy famous fashion sports brand Kappa became the PGL professional league tournament fourth season name sponsor.
Since 2004, Kappa has been committed to the development of e-sports industry. In recent years, E-sports athletes wearing Kappa costumes can be seen almost everywhere in large and medium-sized E-sports events at home and abroad.
Especially in China, such as PGL, WEG, WEM, CEG, ESWC, such as large-scale electronic sports events, or wNv, WE such top sports clubs, in Kappa and their close cooperation, for athletes to build products including clothing, backpacks, shoes, etc., so that Kappa fashion, avant-garde image has won the favor of the majority of E-sports enthusiasts.
As early as PGL was founded in 2006, Kappa became one of the main sponsors of PGL in the first PGL monster wars.
In the past two years, Kappa and PGL have maintained good cooperation.
The PGL fourth season, the two sides joined hands again, many players who participated in the fourth season of the PGL professional league, will also support and inspire under the support of Kappa, and strive to fight on the stage of PGL.
In the PGL fourth season, it is precisely because of Kappa that it will become more fashionable and wonderful.
About Kappa:, in the late 60s and early 70s, there was a profound social and cultural change in Italy. It can be called an era of rebellion and rebellion.
In this change, clothing has also adapted to the new way of life development. Kappa is the product of this change.
At the beginning of the brand, Kappa began sponsoring various sports teams.
According to statistics, from 98 to 2002, Kappa sponsored 220 teams and individuals in 27 countries.
The sports involved include 16 Sports: football, skiing, cricket, beach volleyball and hockey.
Since 2004, Kappa has been sponsoring the e-sports industry. In the course of 5 years, Kappa has established cooperative relations with top sports clubs such as PGL, WEG, ESWC, WCG, and wNv, WE, Mouz, NoA, etc.
About PGL: PGL, namely ProGamer League, professional league tournament.
It is a new professional electronic sports event with the core of television broadcasting.
This event is co sponsored by China Electronic Sports Development Center and Beijing digital entertainment industry demonstration base, hosted by Huajing interactive (Beijing) Technology Development Co., Ltd. and supported by the all China Sports Federation. It is an international electronic competition professional league officially approved by the Chinese government.
It is the highest level electronic sport event in China.
Yang Jing: editor in charge
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