Famous Enterprises Enter Xiamen To Avoid Danger And Seek Opportunities

As we all take a wait-and-see attitude towards clothing investment, the Hongkong international Nye group's international wheat Garments Co., Ltd. resolutely entered Xiamen, and moved the new spring and summer new conference to Xiamen for the first time next year.

On the 7 day, in the 09 spring and summer new products conference, all the ordering enterprises in the country started to make full use of their horsepower, ready to purchase the popular costumes in spring, and even signed orders on the spot, so that people did not feel like a financial storm at all.

Compared with the surrounding cities, Xiamen is not a big market for textile and garment making, but according to statistics, there are more than 1000 large and small garment factories in Xiamen.

Why did the international garment industry, the South China group, choose to enter Xiamen at this time?

The director of the Ministry of management of the Ministry of enterprise management told reporters that in the financial turmoil, the steady and solid consumption attitude of Xiamen people began to be concerned by international famous brand enterprises. The consumption of famous people in Xiamen maintained at a relatively stable and relatively rational level. Therefore, the choice of stationing in Xiamen also marks a rational pfer of the company's strategic direction.

In fact, the reporter has learned that the clothing industry in Xiamen and even Fujian province has not been greatly affected by the financial turmoil. In Guangdong, Zhejiang, Shandong and other large garment provinces, Xiamen is affected by the smallest, which is closely related to Xiamen's brand strategy.

Lin Lei, Deputy Secretary General of the Fujian apparel industry association, told reporters that textile exports were grim. Many of the factories that closed down and stopped production were small factories that helped people to process. The market was single, the market competition was low price as the main means, the lack of brand and innovation ability made such a small factory take the lead, and in Guangdong and other provinces and cities, this type of processing factory was also dominated.

But in Xiamen, factories mostly invest directly in foreign enterprises or create their own brands. Such brand enterprises have relatively fixed consumption groups and business strategies. The international financial crisis has little impact on them.

"At this time, the famous enterprises enter the building in succession. The reason is that besides the stable consumer market in Xiamen, Xiamen also attaches importance to the radiation effects on the periphery and abroad."

Lin Lei said.

A senior apparel industry who ordered from Shandong analyzed that the profit level generated by the service itself was higher than the selling price of the commodity.

Therefore, customers are usually willing to pay up to 5% to 15% of the commodity premiums for suppliers who provide the best service, including the rapid response of products, packaging of goods, distribution, insurance and other services.

In Xiamen, it is also difficult for other cities to provide a good hardware environment for these services. Therefore, it is not surprising that brand enterprises choose to search for "machines" when they are in danger.

"Although the current financial turmoil has minimal impact on Fujian, the key to success is to see the first half of next year."

In the 09 new spring and summer conference, Wu Jintu, President of Fujian apparel industry association, said that enterprises will face more difficulties in the first half of next year.

However, Wu Jintu said that the financial industry is still facing a good prospect. If we can seize the opportunity, the key is to look at the business itself.

Reporter also learned that next year, Fujian clothing enterprises will enhance cooperation and work together to "go out" and make a breakthrough in the exhibition in the whole country and around the world, looking for new opportunities, turning danger into "machine", and promoting the reputation and brand of Fujian clothing industry.

Yang Jing: editor in charge