Annual Awards Add New Regulations To Market Comprehensive Investigation

Since its launch in September this year, the initial evaluation and evaluation of the annual awards of the 2007-2008 China clothing brand is coming to an end. It is different from the previous four reviews. This initial review has changed from the previous active application of the brand to the recommendation, and has been changed to the way of selecting and participating in the brand through the omni-directional adjustment and research of the market, so as to make the brand participating in the review more comprehensive.

In order to conduct a fair, just and open assessment of the selected brands, the organizer established a set of systematic analysis and professional and expert advice combined with industry and market data. After reviewing and verifying PWC's statistics, verification and analysis, the sponsor directly launched the nomination list.

At the end of the preliminary evaluation, the last part of the review of the rule change has also unveiled the mystery of the market.

According to the relevant personnel of the organizers, 3000 market questionnaires originally planned by the well-known professional research firms were used to assist the initial assessment. After the demonstration by the international professional investigation company and the experts from various fields, it was changed to a special investigation of 100 heads of more than 30 shopping centers in the first tier cities.

This move is due to the long-term exposure of the market leaders to the market, brands and consumers. It has a clear understanding of the newly emerging brands and the brand that has been standing for many years. This auxiliary investigation has circumvent the brand's regional development and positioned different discrepancy and will bring more first-line market brands to the surface.

In addition, many years of experience in brand management of shopping malls has prompted the managers of the mall to have a keen sense of smell and comprehensive analysis and judgement on the clothing brand. Regardless of whether the brand is selling or selling in its responsible shopping malls, as long as the market is active and has certain potential and value, the managers in the shopping mall are always paying attention and analysis.

Therefore, the organizers have invited the China National Business Information Center to complete the investigation of the "100 hundred million shopping malls responsible persons in more than 30 first tier cities".

The completion of this series of surveys has fully ensured that the award has always been based on the principle of the market and the market as the starting point, so as to further strengthen the "winner of the market" in order to be the winner of the prize.

It is reported that the final announcement of the preliminary assessment results should be completed in the middle of 12.

At present, PWC is making a comprehensive verification and collation of the data from the China Apparel Association, the national clothing associations, the media, institutions, design circles, theoretical circles, business circles, quality inspection institutions, art circles, and economic sectors, etc., from the China National Business Information Center to extract the sales data of 2006-2007 and 2007-2008 key national large department stores, including the clothing sales data of the national key large-scale department stores, the 2007-2008 national quality inspection clothing unqualified brands list from the national clothing quality supervision and inspection center, and the investigation and verification of the 100 billion yuan shopping center leaders from more than 30 first tier cities. 100

08 years is a relatively difficult period for the industry. However, the investigation by the initial evaluation and evaluation of the awards shows to some extent that during this period, many excellent brands not only maintained a steady development, but also brew a higher impact potential.

After years of development, China's garment industry has formed a perfect health industry system from originality, design, manufacture to sales promotion.

Brand enterprises have a strong and strong industrial survival chain. In the throes of such a world economy, the original advantages of Chinese brands can be brought into full play. It is also the best period for Chinese brands to integrate and adjust their international brands. Chinese brands have long grasped the pulse of the Chinese market through long-term efforts, which is an advantage that overseas brands do not have.

The Chinese market is large, and international brands have been constantly deepening the Chinese market. However, many excellent Chinese brands remain immovable in the domestic market, which fully demonstrates that the brand's recognition and occupancy in the domestic market can take the opportunity to stabilize the domestic market, to impact the international market, and further to go upstream and create a higher level of brilliance. The grand prize will also escort China's excellent clothing brands through a comprehensive evaluation system of comprehensive market standards.

Yang Jing: editor in charge