Next Year'S Situation Is Not Optimistic.

The financial crisis has swept the globe. Under the cloud of economic recession, the 104 Canton Fair, known as the "weathervane" of China's export trade, was held in Guangzhou from October 15th to November 6th.

How did textile and garment export enterprises perform at this Canton Fair?

What is the lethality of the financial crisis to China's textile and clothing exports?

What are the best ways to get rid of Chinese export enterprises?

The Canton Fair has gathered various inquiries and wait-and-see eyes.

At the 104th Canton Fair, which closed recently, textile and garment exports fell sharply.

According to statistics from the general assembly, the export volume of textile and garment exports in the Canton Fair was 3 billion 420 million US dollars, down 31.5% from the previous session, and decreased by 39.3% compared with the 102 Canton Fair.

Among them, textile yarns, fabrics and finished products traded at 1 billion 630 million US dollars, down 23.7% compared with the previous one, and garments traded at 1 billion 770 million US dollars, down 27.8%.

According to the analysis of relevant experts, the sharp decline in the export trade of Guangzhou Fair reflects the impact of the financial turmoil on the global real economy, and the international demand has shrunk. Next year, the export situation of textile and clothing is not optimistic.

Due to the global economic recession, the textile and fashion show was also held in the third phase of the Canton Fair and the diversion of other similar exhibitions to customers. The number of foreign buyers in this Canton Fair decreased from last year, especially in Europe and the United States compared with the previous one.

According to the statistics of the Organizing Committee of the general assembly, in the main areas of textile and clothing trade, 1 billion 320 million dollars were traded on the European Union, 28.6% lower than the previous one, accounting for 38.87% of the total turnover of textiles and clothing, ranking the first place in the paction.

The second place is the United States, a total of 460 million US dollars, down 36.1% from last year, accounting for 13.34%.

The third place is the Middle East, with a total turnover of US $330 million, accounting for 9.62%.

The fourth place is Japan, with a total turnover of US $190 million, accounting for 5.44%.

According to the enterprises, most of the customers are old customers, and fewer new customers.

The main reason is that the old businessmen have already adapted to the rising price of the export commodities caused by the rising price of raw materials; secondly, the old customers have already recognized the old enterprises' commodities; third, the new customers have a gradual running in and inquiry process for the goods and prices of the enterprises, so signing the bills slowly.

The financial crisis is spreading to entities. The financial crisis is spreading to the real economy and the consumer market.

According to the data released by the US Department of Commerce, retail sales in the United States dropped by 2.8% in October this year, the biggest monthly decline in history.

Retail sales reflect individual consumption expenditure.

Since personal consumption expenditure accounts for 2/3 of the gross domestic product of the United States and is the main driving force for economic growth, analysts believe that a sharp decline in retail sales has made the recession seem inevitable.

In August this year, retail sales in the 27 countries of the European Union grew by 0.4% over the previous month, down 0.2% from the same period last year.

The financial crisis has swept the world, not only affecting the developed countries, but also the developing countries, the market demand is decreasing, and the slowdown of economic growth directly impacts China's textile and clothing exports.

The weakness of the US market in the first half of this year has seriously dragged down the overall export of textile and clothing, and the further deterioration of the EU economy will make the textile and garment export enterprises that rely on the EU market to stimulate exports face a further blow.

China's textile and clothing export growth has dropped to 8.03% in 1~9 months, the lowest in nearly 6 years.

At the same time, the Sino US textile agreement and Sino EU textile bilateral arrangements are due to expire. Next year, what kind of policy is uncertain between China and the United States and China Europe textile trade, and the exchange rate trend is difficult to grasp. Some enterprises do not have to negotiate with the customers to agree the exchange rate before, so that some businessmen are difficult to accept, resulting in the reduction of business, the merchants and enterprises are very cautious, and the businessmen in the US and Europe are more and more anxious.

Textile and garment enterprises are actively participating in the exhibition. The textile and clothing exhibition at the Guangzhou Fair will be moved to the Pazhou new museum by Liuhua Road Exhibition Hall. The exhibition area has been greatly improved.

The scale of the textile and clothing hall has expanded from the original 4461 booths to the current 8373 booths, an increase of nearly 88%.

On the basis of overall expansion, structural adjustment has been carried out. The three exhibition areas of original clothing, household textiles and textile raw materials have been divided into seven exhibition areas: Children's clothing, underwear, clothing accessories and accessories, sportswear and casual wear, men's and women's wear, textile raw materials and household textiles exhibition, so that more small and medium-sized enterprises have the opportunity to participate in international competition.

Almost all exhibitors have already felt the pressure of export, but these enterprises are still trying their best to set up the exhibition booth. Various kinds of goods are full of exhibition areas, and the products on display are more noticeable.

At the same time, the brand awareness of exhibitors has been greatly enhanced, especially in the exhibition and brand product quality, as well as the emergence of new technologies and products.

Brand products and high technology products have become the focus of many buyers.

Guangdong Silk Textile Group Co., Ltd. introduced the feather and down fabric of compound feather down silk products, the 300~480 high quality yarn and hemp fabric of Hunan Huasheng Group, the independent research and design ability of Shanghai coda International Trade Co., Ltd., the functional high-grade brand clothing material of Shandong Jining Ruyi wool Limited by Share Ltd, the circular knitting knitted sweater produced by Zhejiang kaseya international Limited by Share Ltd and so on.

During the Canton Fair, the Ministry of Finance and the State Administration of Taxation jointly announced that the export rebate rate of some commodities such as textiles will be appropriately increased from November 1, 2008 onwards.

This news has made the confidence of exhibitors in the Canton trade fair shake up. Entrepreneurs generally believe that this is an important signal released by the state under the situation of tight international and domestic macro environment and is important for enhancing enterprise confidence.

In addition to policy support, whether we can resist market risks will ultimately depend on whether enterprises can "improve their internal strength".

At the current Canton Fair, the chairman of Tian Yue three Yue Garments Co., Ltd., speaking of this year's situation, was surprised, without a slightest pessimism.

The company mainly exports high-end clothing.

She said, "bad market is our opportunity."

In the face of the crisis, our survival rule is to optimize customers, eliminate small and medium-sized customers with low credit rating, retain high credit customers; two, closely follow the international fashion trend, strengthen product research and development, constantly develop new models for customers to choose; three, speed up the production and shipment process, which not only facilitates customers, but also speeds up their capital turnover; four, it is prudent to take orders to ensure quality.

In the face of the industry crisis, enterprises should increase revenue and reduce expenditure and digest cost pressures on the one hand. On the other hand, we should also strengthen technological input and independent innovation so as to enhance their competitiveness in the international market.

Only by doing so can we win a place in the brutal market competition.

Yang Jing: editor in charge