Quanzhou Taiwan Footwear Enterprises Shake Hands To Create An International Brand

When the financial tsunami hit, Quantai shoe companies jointly resisted risks and looked for opportunities for upgrading.

"Quanzhou's well-known footwear brand, combined with the experience of Taiwan enterprises in marketing world brands, will surely create an international brand in Quanzhou in the next 10 years."

Lin Zhaojie, chairman of the Taiwan footwear industry association, is confident of the future of Quantai cooperation.

The next step is how to deepen cooperation between the shoe manufacturers and the trade associations.

On the east coast of the West Bank, joint defense against host: what is the current development of Taiwan shoe enterprises?

Lin Zhaojie: if you want to say what changes have taken place in the shoe industry in Taiwan over the past few years, we can see the development of the mainland's footwear industry today.

At present, almost 97% of the shoemaking industry in Taiwan is invested in factories in mainland China.

From the original shoes, finished shoes, to the most advanced shoe machine equipment, they are pferred to the mainland and rooting in the mainland.

Over the past few years, the mainland has successfully undertaken the footwear industry in Taiwan, but there is still a need for further breakthroughs in enhancing the added value of products.

Many of the footwear industry in Quanzhou has been pferred or inherited from Taiwan, and the experience of multinational investment, production management experience and R & D experience of many shoemaking industry in Taiwan is worth learning from Quanzhou shoe enterprises.

With certain capital operation and advanced scientific research breakthrough, we believe that in the next decade or so, Quanzhou will produce a number of genuine world famous brands.

Unlike Taiwan, it is precisely because the mainland has a vast domestic market, and the momentum of hundreds of millions of consumer groups will help these brands grow well.

Host: two, how do we see the development direction of the footwear industry in the next 10 years?

Lin Zhaojie: the industry chain of Quanzhou footwear industry is quite complete and mature. All kinds of materials and supporting factories needed to make shoes can be found quickly in Quanzhou.

This concentration of space can undoubtedly reduce the production cost of foreign investors.

Our trade association has also organized visits to India, Vietnam and some Southeast Asian countries. Although there are relatively cheap labor force, but there is a lack of the most important source of raw materials and a complete industrial chain, we expect that if Taiwan businessmen develop there, there will be no more than 20 years or so of development space. Therefore, Taiwan investors can not choose to fight alone in a weak foundation or a blank place.

Ding Shui wave: RMB appreciation, raw material price growth, labor cost rising, trade friction...

All these will challenge the strength of our enterprises and the core issue that we cannot avoid in the future.

My suggestion is that entrepreneurs in Quanzhou can be regarded as the opportunity to start their two business, improve the technological content of products, and increase the added value of products.

Quanzhou has a lot of excellent regional brands. If we can cooperate with the footwear industry in Taiwan more extensively and deeply, the benefit of both sides will be omnidirectional.

You have technology, I have brand, host: what are the advantages of Quantai shoe making industry?

Lin Zhaojie: Taiwan shoe enterprises have many years of experience in making OEM for world brands (licensed production cooperation, commonly known as "foundry"), and have formed a sound and reliable international network in the product sales channels. Taiwan enterprises have many successful experiences in marketing world brands.

At the same time, we have accumulated a lot of advanced models in business management.

In terms of technology, Taiwan shoemaking enterprises have some relatively perfect technology R & D and sharing platform.

Take the shoe-making technology research and development center, the research institute has built the foot shaped database of the world's various groups, providing a good basic technology platform for the footwear industry; and researching the computer aided design and manufacture of shoe last, is also a public shoe technology platform, and also studies the bonding agent for shoes.

In the past, the funds for technology research and development need to occupy a large amount of funds from enterprises. Now that the R & D is handed over to the technology platform, enterprises can only obtain the patent rights of the project only by delivering 20% of the research expenses.

These technology platforms and key technologies support the footwear industry in Taiwan as a dominant industry.

Ding Shui Bo: the shoe making industry in Quanzhou can be summed up as three characteristics and five experiences.

The three characteristic is that in the enterprise strategy, the concept of sports is used to create famous brands and form the development mode of industrial clusters.

The five experience is that the footwear industry in Quanzhou is conscious of forming a complete industrial chain in the early days. In the fierce market competition, many backbone enterprises have created their own brands. In the construction of marketing network, brand enterprises attach great importance to the construction of terminal network, plus the entrepreneurial spirit of "fighting hard to win", and the government departments at all levels will take shoes as a pillar industry in Quanzhou, giving great support in all aspects.

These are valuable experiences accumulated by the footwear industry in Quanzhou today.

The next step is, what is the space for cooperation?

Ding Shui Bo: formerly, the exchange between shoe manufacturers and suppliers mainly focused on technology and equipment.

We should introduce advanced and fast production lines in Taiwan, and strengthen resource integration and process reengineering.

Replacing workers with machines not only improves production efficiency, but also solves the problem of labor difficulty.

XTEP has introduced two production lines from Taiwan.

Besides, in practice, we found that not only the introduction of equipment, but also the introduction of their skills, talents and management.

Taiwan enterprises have many senior talents who have been engaged in shoe making industry for many years. They are familiar with and master the advanced management mode and technology of the world. These talents are hard to attract in local and other places, and the cooperation of Quantai enterprises is beneficial for Quanzhou enterprises to find more excellent talents in shoe industry.

How to use Taiwan high - tech shoes technology more effectively, introduce advanced talent and management model, which will be the most important part of the future cooperation of our two chambers of Commerce.

Lin Zhaojie: many international brand manufacturing factories in China indicate that China has the ability to make world quality products.

I think Quanzhou footwear enterprises should focus their efforts on developing product access and building international brands.

According to the current operation of leading enterprises in Quanzhou footwear industry, they can first turn manufacturing to specialized processing factories.

Taiwan enterprises can take advantage of this opportunity to take the experience of marketing world brands, and have already mastered the international sales channels, cooperate with the brand built by Quanzhou enterprises over the years, and push Quanzhou shoe brand to the world in the next 10 years.

The goal of cooperation between enterprises is to gradually realize the pformation from low price products to world famous brands, improve after-sales service, and lay emphasis on R & D to lay the terminal network.

Yang Jing: editor in charge