Shanghai International Fashion Week

Near the end of the year, the fashion circle in Shanghai can be seen as a continuous event. Its top priority is not the 2008 Shanghai international fashion week.

This year's fashion week, in addition to revival park still maintains its fashion show status, a collection of many designer works show, called "Shang street is red" display in Shang street LOFT dazzling debut, because of the scale and special attention.

1, the local original culture freshmen representing "LIU2" and "SCEAU" are gratifying. In this large-scale "integration show", local designers monopolize two seats, and LI U2 was founded in 2005 to send local designer brands to new students.

Its clothing is based on the simple traditional oriental philosophy, and uses the deconstruction technique to integrate oriental culture into western fashion concepts and the natural combination of culture and fashion.

The way of expression is far away from pure material desire, to design in a candid way, to look for those neglected and charming things in ordinary elements, to express the traces of life in the form of clothing, and to express the attractiveness of wearers in pure design.

In fabrics, it has used natural fabrics, mainly in black and white tones, with deconstruction techniques to express minimalism, so that urban people feel pure and simple in the complex fast rhythm, and express "constantly moving forward, feeling, living..."

The design concept.

Similarly, the original SCEAU in China is led by Wu Qiang, the designer who returned from the ESMOD Design Institute in Paris, France. The new designer who once participated in the Paris clothing exhibition focuses on the expression of personal recognition design details on the basis of wearability on the basis of wearability, and presents a distinctive stylistic style in the range of ready-made garments.

The inner world of the wearer is presented through the external clothing. On the basis of the overall comfortable and practical wear, combined with the meticulous construction of local details, the urban women's needs for living environment and inner self expression are expressed.

These local designers bring smart expression to the costumes from the fine Oriental perspective. They are using the fashion to voice their voices to the world and make the voice of China.

(2) foreign students are stepping into Shanghai to represent "show" PAMPA sury & Kay Shanghai fashion week not only to constantly explore new local forces, but also to diversify their multicultural fashion communication, and PAMPA, represented by foreign designers, breaks the "heroism" from the South American designer team and is committed to a unique life, thinking and emotional style.

A generation of young designers from the fashion capital, who have the background of integrating European immigrants, local and Latin culture, have created a variety of styles of clothing, integration and more valuable reform and innovation.

Though no longer working together, sury & Kay is also a "non single line" created by the sisters.

The sisters were born on the volcanic lakeside of the mysterious Indonesian SUA La island.

The two sisters have great talent for design.

Kay graduated from the Parson School of design in New York. Sury studied business courses at Boston University. Their philosophy of life is that color is a therapeutic way to bring happiness.

In addition to making garments series garments, they also began to tailor clothes for women. They felt that they had great potential to make fashion in China, because they also liked clothes and art very much, and liked to design costumes with different colors and folds.

They think that tailor-made will bring the creativity of clothes into full play.

3, the characteristic design fashion is unbounded. It represents the "ZOOM" IN SHAR SHAR, which is founded in the US. The main designer is graduated from Fashiong Institute of Technology, and has won the design award many times.

It pays attention to details and functional design of clothing, selects advanced custom fabrics, and combines exquisite workmanship to fully display the artistic effect and dressing of each garment, with the purpose of highlighting the temperament of the wearer's personality.

Different from the former's style, ZOOM IN is a color game. In its world, it is black and white. It can be said that Shanghai is the first designer brand with black white elements as its theme.

The designer is a lover of photography. A designer in Hongkong has been engaged in advertising production for ten years.

She has been influenced by two foreign fashion designers from Comme des Garcons (Yohji Yamamoto). She pays special attention to the details of clothing, the choice of materials, and the stereoscopic cutting.

So when you step into the store, it is not difficult to find a shadow of these two masters.

The designer has always felt that "fashion", "art" and "life" are themselves a language expression, a bridge of communication, which can directly express a unique way of behavior.

She has always wanted to blend the three elements into one's life.

And often from the black and white such a long and simple tone, I can discover my true individuality.

Yang Jing: editor in charge