Heng Yuan Xiang Signed The Chinese Delegation's Dress For The London Olympics.

In November 30th, the first Chinese partner of the Chinese Olympic Committee was unveiled in the Great Hall of the people in Beijing. Shanghai's famous enterprise and Beijing 2008 Olympic sponsor Heng Yuan Xiang group took the lead in becoming the first "2009-2012 year Olympic Committee partner of China". The industry believes that this means that the Chinese delegation's entry dress has been locked in four years ahead of the next London Olympic Games. Ma Jilong, chairman of the market development committee of the Chinese Olympic Committee and Liu Ruiqi, chairman of Heng Yuan Xiang (Group) Co., Ltd., jointly signed the contract. The logo of the Chinese Olympic Committee and Heng Yuan Xiang's partner combination is also officially unveiled. Liu Ruiqi, who intends to hold the Olympic Games for a long time and has a strong Olympic complex, firmly believes that the best opportunity to bring Heng Yuan Xiang to the international market is the Olympic Games. From the day of becoming a sponsor of the Beijing Olympic Games, Liu Ruiqi said: "Heng Yuan Xiang will not leave the Olympic Games after becoming a sponsor of the 2008 Olympic Games. He signed the contract as the first Chinese partner of the Olympic Committee in 2009-2012 years, called Heng Yuan Xiang and the "continuation" of the Olympic Games. For this "continuation of the border", Liu Ruiqi can be said to be struggling. Heng Yuan Xiang once contacted the International Olympic Committee Museum. He thought that he could become a partner of the International Olympic Committee Museum in order to maintain a long-term relationship with the Olympic Games. However, partners in the International Olympic Committee museum can not be used for commercial promotion. So, Heng Yuan Xiang turned to contact with the London Olympic Organizing Committee. Liu Ruiqi led his team to London to look forward to continuing to sponsor the London Olympic Games, but the related negotiations were not very smooth. Because in accordance with the sponsorship rules of the London Organizing Committee, Heng Yuan Xiang's promotional rights are limited to the London market during the 2009-2012 Olympic Games rather than the international market. Therefore, Heng Yuan Xiang's dream of going to the Olympic Games was once stranded. The concept of the Olympic Committee is the same as that of the Olympic Committee. It has appeared in the 2009-2012 year corporate sponsorship plan recently issued by the Chinese Olympic Committee. Ma Jilong, director of the market development committee of the Chinese Olympic Committee, said sponsorship of sports events should be a long-term and creating reputation. Any single event sponsorship is risky. For example, the Chinese and Japanese enterprises in the world cup of Japan and South Korea have not been able to achieve the desired results. Therefore, sponsoring the Olympic Games can only be an enterprise's strategy of sports marketing or a tactic, and sponsoring the Chinese Olympic Committee is a strategy. The Chinese Olympic Committee's choice of partners is not a sponsorship, but a part of sports strategy as a part of its long-term strategy. This requires not only strong financial support, quality products and services, but also strong brand advocacy capability and vision for supporting sports. This is just like the idea of Heng Yuan Xiang. As early as the signing of the Beijing Olympic Games, Liu Ruiqi has revealed more than once on different occasions that after the Olympic Games, Heng Yuan Xiang will continue to maintain a long-term relationship with the Olympic Games. Ma Jilong said at the signing ceremony in November 30th that there were about 8-10 partners in the Chinese Olympic Committee. The Chinese Olympic Committee's consideration of its partners has shifted from "the right match" to "the same idea". Heng Yuan Xiang can make the Chinese Olympic Committee the first partner, and it has "common language" with the Chinese Olympic Committee in the enterprise sports marketing strategy. Finally, after many comprehensive evaluations, the Chinese Olympic Committee decided to accept Heng Yuan Xiang as the first partner of the Chinese Olympic Committee, and also the first textile enterprise to become a partner of the National Olympic Committee. Liu Ruiqi will provide a dress for the 11 events. Heng Yuan Xiang's brand needs to rely on a better platform if it wants to become a world-class brand. After studying the global brand platform, Heng Yuan Xiang concluded that the world's best platform with the best brand is the Olympic Games, and the second is the world cup. It is hoped that in the future, the Olympic Games and Heng Yuan Xiang can be effectively combined in the memory of consumers, so that consumers can see that Heng Yuan Xiang can associate with the Olympic Games and see that the Olympic Games can also associate with Heng Yuan Xiang, which is also the biggest reason for the cooperation between Heng Yuan Xiang and the Chinese Olympic Committee. Through this cooperation, Heng Yuan Xiang has obtained the right to promote Olympic intellectual property rights, which is used by the Chinese Olympic Committee, such as the logo and title of the Chinese Olympic Committee. It will provide exclusive sports facilities for the Chinese sports delegation participating in the 11 international major events of the Olympic Games, including the 2009 Hongkong East Asian Games, the Vancouver Winter Olympic Games in 2010, the Guangzhou Asian Games and the 2012 London Olympic Games. That is to say, at the opening ceremony of the 2012 London Olympic Games, the Chinese sports delegation will still be in the formal dress designed by Heng Yuan Xiang, Shanghai. In addition, Heng Yuan Xiang will join hands with the Chinese Olympic Committee to organize a series of activities in China to promote the Olympic movement. Yang Jing: editor in charge