How To Become A Successful Agent

< p > < strong > the first military rule: "products and promotions must be small" < /strong > < /p >

< p > < a > href= > http://www.91se91.com/news/index_c.asp > terminal promotion > /a > the key to success is to create "eyeball effect" on the scene and convey the promotional information with the most direct visual atmosphere.

For home appliance agents, there are many promotional activities that can be strategically colored or ingenious at lower cost. For example, in their promotional positions, the terminal can be "visual intercepting" through gift stacks and product stacks, and the theme and core information of the promotion can be pmitted skillfully.

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< p > agents should take full consideration of the existence of the scissors difference in the quality of the terminal personnel. Therefore, we suggest that agents should let excellent salesmen participate in the process of model building of products and sales promotions before the implementation of the activities. Combined with the opinions of excellent show buyers, we should study the display elements and standardized actions of product stacks, such as product type, display area, display layer, sample quantity, product stack cleaning and maintenance, and non-standard exercises, etc. Finally, we can take photos of the pile heads and make training courseware at the scene, so as to conduct visual presentation and explanation at the mobilization meeting of promotional activities.

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< p > < strong > Second Military rules: "skillfully borrow the door" a href= "http://www.91se91.com/news/index_c.asp" > exhibit < /a > activation promotion position < /strong > /p >

< p > > many a href= "http://www.91se91.com/news/index_c.asp" > store < /a > high level, and sales of product category and sales promotion brand is also more, if there is lack of creative production materials for "focus display", the promotion of space and venues fully utilized, it is very difficult for passengers to see you in the first moment of entry, so it can not talk about sales promotion of "magnetic attraction", "touch" and even "sales" opportunities.

Therefore, in view of the shops with a high spatial depth, we suggest that agents should take more efforts in promoting the focus of space promotion while doing regular product / gift display. For example, the use of the "special door" can be directly pmitted to each customer in the promotional product information with visual modeling language, so that your brand can "jump out" or "stand out" in the promotion sea of shopping malls! < /p >

< p > on the other hand, for some of the larger promotional activities, manufacturers often make guidance and stare in the direction of big thinking, but in the specific implementation process, it is difficult to achieve "one shop, one strategy, tailored" degree.

If agents can tailor their "special focus materials" to the most important KA stores in a timely manner, this will make your promotional activities more fruitful and deliver your strong marketing capabilities directly to manufacturers. "We can supplement your sales promotion board very well"! < /p >

< p > < strong > Third Military rules: "high altitude bombing fire must be swift and violent" < /strong > /p >

< p > for manufacturers, the most intolerant thing is that after entering the store, you can't see the display voice of your brand, especially when we are competing against our competitors. Our exhibition momentum is being overtaken by competitors. In the long run, agents should pay for a failure or not in advance, because your "executive credit" will give N discount to manufacturers' representatives. When you want to apply for further promotional materials or more favorable promotional policies, manufacturers will have a serious "mistrust crisis" when they cooperate and enthusiastically.

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< p > > therefore, we suggest that agents should not only take into account the ground attack on the ground, but also consider the high altitude hoisting flag model bombing, and in the case of the promotion cost permission, the flag must be appropriately "hoisted" (as far as possible to get the display opportunity of the shopping corridor flag hoisting).

We must let the representatives of the manufacturers visit the front line, and at the very first time, you can sense your degree of cooperation and the degree of your intentions, so that you can hope to become the "three good students" in the eyes of the manufacturers. Only in this way can you be more easily supported by the promotion policies of the manufacturers in the future.

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< p > < strong > > Fourth Military rules: "the avenue of the stars is paved on the ground" < /strong > < /p >

< p > in a three thousand or four thousand square meter hypermarket, the brand counters or shelves of your agent may be placed in a very obscure corner or "passenger cold palace". Therefore, how to guide passenger flow with low cost materials is an important topic that many agents need to consider and overcome when promoting sales activities.

Maybe you can't change the final design of the mall, but you have the opportunity to divert, guide and intercept the main channel through the "eye catching".

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< p > land stickers play a very important role in the process of splitting and guiding passenger flow. However, many agents often make common mistakes in the design and display of land posts, such as the common mistakes that can be avoided, such as taking the land posts as DM, and filling up all the promotional information. Who is there in the store who has seen a customer with low head or squat watching "DM type post"? Therefore, we suggest that we should grasp the following principles in the design of the land post: "enterprise logo should be standardized, eye-catching is indispensable; the theme text should be refined, and the spacing should be grasped".

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< p > in addition, during the actual exhibition process, we suggest that we try to avoid the use of "celebrity endorser". This is because the stickers in the process of use are highly damaged materials, and the post of "celebrity endorser" will seriously affect the appearance of the columns. Secondly, during the process of endorsement, the stars often specify that the manufacturers should not apply the portrait to places such as land stickers and other materials that are harmful to people's image and geomancy. Their agents often reserve the right to sue for such acts of breach of contract.

Therefore, to be a "three good student" in the sales promotion activities of a factory, it is necessary to constantly pay attention to and pay attention to small details that others easily neglect.

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