President Yu Yuenan'S Exclusive Interview: "Silk China" Light Up The Domestic Consumer Market

< p > < strong > the three big creative exhibition area is shining "middle needle" < /strong > < /p >.

< p > "on April 8th, the" Silk China "will shine on the spot with three brilliant creative plates.

Yu Yuenan said that the establishment of the "Silk China" project means the first time to promote the domestic sales industry of silk products from the national level. As a national mass organization with silk as one of the focuses of work, the China textile business association has always promoted the silk consumption as the top priority of its work.

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< p > Yu Yuenan introduced that the "Silk China" project consists of three parts: exhibition display, channel sales and network promotion.

Among them, the first plate, the exhibition is about to open the "twenty-sixth China Silk Fair" at the opening ceremony of the New International Exhibition Center in Pudong, Shanghai. With the help of the "China Silk Fair" platform, the silk, a href= "http:// www.91se91.com/pioneer/", culture, /a, silk craft and silk products will be displayed in the form of pictures, videos and objects.

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"P >" at the China silk conference site, we opened up more than 300 square meters of space, and built three major creative exhibition areas including silk culture promenade, modern home life hall, and dynamic show show. There were also situational streetscape, which showed outdoor style of silk products such as clothing and accessories by static models.

At that time, more than 100 silk household textiles, garments, ornaments and cultural products from more than 60 silk enterprises from all over the country will show the best silk end products to our guests at the scene.

Yu Yuenan said: "China's silk industry has a complete industrial chain, but in the past people paid more attention to silk export, and seldom paid attention to terminal consumption, especially the domestic silk market. This project is to carry out publicity activities through a comprehensive and multi angle, to further create the silk culture concept, to inherit silk civilization, to narrow the distance between domestic consumers and silk, and to guide silk consumption" a href= "http://www.91se91.com/pioneer/" trend > /a ".

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The five main themes of printing, painting and sewing are furnished to tell people how to make beautiful silk products. In the modern home furnishing hall, exhibits will be displayed in accordance with the daily living scenes of living rooms, bedrooms, and study rooms, such as silk carpets, silk sofas, silk tablecloths in the living room, silk bed products, silk quilts, curtains, clothing in the bedroom, silk books, calligraphy and paintings in the study, etc., to show the use of silk products in daily household life and the warm warmth added to their home life. In a dynamic display area, a brilliant silk product show will bring people to the forefront of fashion and feel the "new era of charm" of silk. < p > according to the introduction, in the silk culture corridor, the exhibits will revolve around "weaving, embroidering", which represents the five major processes of silk products.

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< p > < strong > online and offline lead the "Silk tide" < /strong > /p >

< p > the exhibition has a high degree of attention and influence, but it is difficult to avoid being restricted by the exhibition time and the crowd. Therefore, in order to let more consumers understand silk products and experience silk consumption, the "Silk China" project will start the channel sales section on April 7th ~13. At that time, more than 220 silk stores and shopping malls in China will hold the "silk fashion consumption week" at the same time, so that all kinds of silk products will enter the homes of ordinary people.

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< p > Yu Yuenan said that the contradiction between the fashion of consumption and the backward technology of China's silk industry has been restricting the growth of "a href=" http://www.91se91.com/pioneer/ "/a" and the growth of silk consumption. Silk products in the past have always left people with the impression that prices are expensive and difficult to handle. This is also the main reason for the impact of silk consumption. Therefore, we attach great importance to the cultivation and innovation of silk culture, with a view to improving the silk production technology and product design level as soon as possible, and the silk products are indeed changing constantly and constantly catering to the emerging market consumption demand.

For example, "Keri silk" launched a campaign of "all Beijing for silk quilt" launched by a number of shopping malls in Beijing to welcome the "Silk China" activities. During the event, the sale of the silk was almost sold out, making it popular and prosperous.

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< p > at the same time, in order to better expand the influence of silk culture and lead the National Silk consumption trend, the China textile business association also specially set up a network promotion section. The official website of "Silk China" project will be formally launched on April 8th, and the ceremony will be held on the spot.

According to Yu Yuenan, the silk China website will use the Internet as a media to publicize project activities through various forms such as video and text, disseminated silk culture, publish silk business and product information, and introduce knowledge of silk products maintenance.

"We do not want to be a pure official website, but a fashion vane that aims to make it into the silk industry."

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< p > more than 200 enterprises responsible for participating in the event said that the silk China activities effectively integrated the well-known silk enterprises and silk brands in China, creating a diversified and one-stop publicity and Exhibition for the silk enterprises, distributors and consumers. The "a href=" http://www.91se91.com/pioneer/ "platform" /a "has created a market system for sharing domestic silk consumption and complementary advantages, catering to the aspirations of the current silk enterprises and silk people, and playing a good role in promoting the development of the silk industry.

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< p > in recent years, with the support of the Ministry of Commerce, the China textile business association has been actively serving the silk industry, and has made efforts to create an industry platform for communication between upstream and downstream industrial chains, expanding marketing channels, displaying modern silk images and exchanging market information. "Li Jianhua, president of China Textile Merchants Association, has a strong silk complex. For many years, under the condition that domestic silk is not very prosperous, he actively appealed for efforts to promote the development of domestic silk industry.

This time, an important platform to promote the development of domestic silk industry, the silk China project, has been launched. We have joined the Jiangsu Silk Association, Zhejiang Silk Association, Hangzhou Silk Industry Association, Suzhou Silk Industry Association and other local associations, the China Silk Museum, the Suzhou Silk Museum, and many well-known enterprises in the industry. We hope that through the support of the government and the promotion of the industry, we can further expand the silk culture's < a href= "http://www.91se91.com/pioneer/" > /a "by the opportunity of" Silk China "to drive domestic silk consumption, and then promote the pformation and upgrading of the entire silk industry.

Yu Yuenan said that China's silk culture has a long history, the silk industry is complete and unified, and the demand for silk market is rising. I believe that with the power of this spring, there will be a beautiful silk consumption trend.

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