Second Line Footwear Brand Industry Profits "Waterloo"

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< p > second line footwear > a href= "http://sjfzxm.com/news/index_s.asp" > brand > /a > seems to have fallen into the predicament of collective profit reversing. After the expected profit decline of Daphne and 1000 degrees, the footwear industry released its 2013 earnings report yesterday evening Saturday. In 2013, the company achieved operating income of 1 billion 844 million yuan, an increase of 17.53% over 2012, but the company's operating profit decreased by 38.31% to 48 million 224 thousand and 400 yuan compared to 2012. The net profit attributable to the parent company also decreased by 39% to 34 million 20 thousand yuan compared with the same period in 2012.

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< p > < strong > inventory increased by 13% < /strong > < /p >.

< p > > a href= "http://sjfzxm.com/news/index_s.asp" > Saturday < /a > footwear industry finished 1 billion 181 million yuan at the end of last year, and inventories increased 13% compared with the beginning of the year.

On Saturday, the footwear industry pointed out that under the harsh macro consumption environment, the company was affected by the promotion of shopping malls, the increase of main expenses and human costs, and so on.

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< p > on Saturday, the footwear industry said that in recent years, with the continuous slowing down of the gross national product and the growth of the total retail value of domestic consumer goods, consumer confidence was weak, coupled with the rapid development of new channels such as shopping centers and online shopping, and the situation of homogenization competition in department stores.

Including Saturday's shoe industry, sales of high-end women's shoes, which are mainly sold through department stores, are undoubtedly affected.

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< p > under the downward trend of the line, the company plans to focus on the development of the "a href=" http://sjfzxm.com/news/index_s.asp "electricity supplier < /a" business in 2014. By increasing the depth cooperation with the major e-commerce platforms and the construction of its own platform, the company will gradually achieve the full coverage of the main brands, and try to build a new O 2O mode in the shopping center to build brand experience shop, and guide the customers to participate in online and offline integration experience and consumption through this new sales mode.

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< p > < strong > industry concentration has lost profits. < /strong > < /p >

< p > women's shoes industry homogenization competition is increasingly serious, stock is increasing constantly, encounter profits "Waterloo" more than Saturday shoe industry.

Daphne's international performance was also unsatisfactory. In the 2013 fiscal year, Daphne's turnover dropped slightly by 0.8%, from HK $10 billion 500 million in the same period of 2012 to HK $10 billion 400 million, while net profit dropped 66.7%, from HK $970 million to HK $330 million in the same period in 2012.

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Last year, Daphne tried to save operation deterioration by shutting down franchises and other optimization strategies. However, the negative leverage effect caused by the slowdown in sales and the impairment losses caused by the closure of poorly performing stores resulted in a significant decline in operating profits. P

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P has also suffered from this dilemma. Last year, its turnover was 2 billion 430 million yuan, down 0.09% year on year, net profit 231 million yuan, and fell 26.21% by year.

In addition to the continued downturn in performance, the expansion rate of last year was also greatly reduced.

By the end of 2013, there were 2286 stores with an increase of only 120, compared with 418 stores in 2012.

< a href= "http://sjfzxm.com/news/index_s.asp" > women shoes brand > /a > through the rapid opening of shops, the expansion mode of the sales network is obviously difficult to continue.

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< p > the industry's relatively good leading women's shoes, a href= "http://sjfzxm.com/news/index_s.asp" > BELLE < /a > International, gained 4 billion 492 million yuan last year, an increase of 3% over the same period last year, but the growth rate also slowed down compared with the previous years.

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