CHIC2009 Starts Confidence War In Garment Industry

In the process of upgrading China's garment industry as a whole, CHIC, as the most representative platform for trade, exhibition and communication, will play an important role in promoting the whole industry.

From March 26, 2009 to 29, China's textile and garment industry will focus on the seventeenth China International Clothing and Accessories Fair (CHIC2009) at the China International Exhibition Center in Beijing.

This is a grand event hosted jointly by the China Apparel Association, China World Trade Center Company Ltd and China Textile Council.

Breaking through the "glass ceiling" - CHIC and its industry peers were considered to be the most difficult year for China's garment industry since 2008.

Under the background of rising labor costs, rising prices of raw materials and appreciation of the renminbi, coupled with the global financial turmoil caused by the US financial crisis, China's textile and garment industry, especially the manufacturing industry, has been affected to varying degrees by all sectors led by foreign trade.

In fact, before the outbreak of the financial crisis in the second half of 2008, China's clothing import and export business has already been constrained by international trade barriers and capital pfer to the developing countries with cheaper labor force, while the subprime mortgage crisis has led to a decline in consumer confidence in the European and American markets, which has accelerated the intensification of contradictions from external conditions.

According to the statistics of the Ministry of industry and Commerce in November, the Pearl River Delta and the Yangtze River Delta have already cut down a considerable number of small and medium enterprises in the first ten months of this year.

Innovation and pformation has become an urgent problem for the whole garment industry to seek for development.

For a long time, the so-called "glass ceiling" phenomenon exists in the development of China's clothing industry.

Regardless of the importance and necessity of industrial upgrading and pformation, industry associations, academic experts, media personages and entrepreneurs have also understood that increasing the added value of products will lead enterprises and industries to enter a new stage of development.

However, due to the fact that the actual production mode can still create considerable profits, and the pformation may bring labor pains, it is difficult for the ship to turn around and it is difficult to make up its mind to adjust its management strategy, management structure and product category.

At the same time, because of insufficient capital accumulation, enterprises are more afraid to take risks to pform.

Despite the beauty of "glass ceiling", many garment enterprises have never realized the key leap of changing their destinies.

Under the "ceiling", Chinese clothing enterprises have been baptized by the brand strategy for more than 20 years, and have gradually matured from the first stage of development from product (batch production) to reputation (brand word of mouth). However, the second stage, from the reputation to the higher level products, is more innovative, creative and value-added products development, but it has never been able to achieve a qualitative breakthrough.

CHIC has also become a breakthrough point and starting point for adapting and driving the whole industry to change because of its important mission of promoting domestic trade and carrying out the strategy of branding.

Similar to the development of Chinese garment enterprises, CHIC has gone from the beginning of symbolic significance to the reality of commercial value, and now it begins to face the proposition that "simple trade realization can no longer meet the needs of today's clothing brand enterprises and market development".

Staying under the ceiling will inevitably lead to lagging behind in the process of reflecting the latest development trend of international clothing.

CHIC, as a forward-looking and inspiring industry event, is already the most professional trade exhibition of clothing in Asia. Transformation and innovation have greater practical significance, because its change will directly affect and drive the development and pformation of the entire garment industry.

"Confidence is priceless" - CHIC2009 has driven the pformation, upgrading and pformation of industries into the most important part of the development of the textile and garment industry.

In this strategic adjustment period, the industry will be reshuffled, and the weak will be eliminated. The winners will ultimately be those with strong capital, strong strength and rich experience in operation.

How to organize these "elite brands" in China's clothing industry and guide them to develop better and faster, thus embody the core value of CHIC, business, fashion and influence, and become an important task of CHIC2009.

"At the present stage, confidence is also an important resource.

For wisdom comes from faith.

We need to strengthen our confidence and crisis and opportunity.

Du Yuzhou, President of China Textile Industry Association recently put forward the important point of "confidence without price".

CHIC2009, the organizer of China clothing association, also emphasizes the key word "confidence".

They suggested that CHIC2009 must reflect the positive trend of China's garment industry upgrading, brand development and enterprise upgrading.

"Since we can not change the big economic environment, we will change ourselves and do our own things well.

We can make our confidence stronger and become more attentively in our career and make our development more scientific.

Obviously, the content that CHIC2009 carries is far ahead of the exhibition itself. "We hope to establish a positive and enterprising mindset in the enterprise and even the whole industry through CHIC2009.

Crisis brings pformation, and pformation will bring better prospects to those who are prepared.

We believe that there will be a better development prospect after the pformation. "

In the process of upgrading China's garment industry as a whole, CHIC, as the most representative platform for trade, exhibition and communication, will play an important role in promoting the whole industry.

In fact, CHIC has made useful explorations and attempts in practice, such as setting up the exhibition strategy of "high-end service, professional service and resource based service", focusing on the brand enterprises in the exhibition strategy, focusing on the fashion sense and multi-functional characteristics of the products, and further creating the most forward-looking information intelligence, business opportunities, exchange and sharing fashion brand image, guiding and promoting brand development enterprises to further develop their creativity and creativity, and then promote the deep development and all-round integration of Chinese and foreign garment industry and fashion related industries.

"New thinking and new faces" -- how to share the pformation and upgrading of innovation CHIC2009 with 100 thousand people? "We will increase its connotation."

Organizers stressed.

After sixteen years of brilliant history, CHIC has not only maintained the honor of the most influential and influential clothing professional exhibitions in Asia, but also gradually developed into a brand exhibition and business platform with the most fashionable experience, the most commercial value, the most influential industry and social influence.

Through strategic adjustment, the scale of CHIC has reached a new peak. Every year, more than 1000 excellent brand exhibitors and about one hundred thousand professional elites from dozens of countries and regions gather in Beijing. They are known as "barometers", "boosters" and "Olympic Games" of China's clothing industry.

The organizers said, "the task of CHIC in China and the world is not only an exhibition, it is not just a service, it is also a kind of guidance, a force that makes the whole industry more progressive, so that every participating individual, whether enterprise, brand, or business, buying hands, designers, agents, etc., will be more progressive."

According to the introduction, CHIC2009 will enter a new era of pformation from the foundation of "business oriented" to "high-end fashion", "elite commerce" and "cross-border integration".

CHIC, taking the strategic opportunity of China's garment industry, will adhere to the strategy of "high-end services, professional services and resource-based services", break through and innovate, pform and upgrade, and further build CHIC into a world-class high-end fashion business platform. It represents the most forward-looking information and business opportunity fashion brand, and promotes the deep development of Chinese and foreign garment industry and fashion related industries.

CHIC2009 will innovate in the form of organization and presentation, increase brand communication, strengthen professional business services, enrich related functional activities, introduce cross boundary fusion concept, and create a visual atmosphere for fashion.

In the planning of the exhibition hall, CHIC2009 will introduce the concept of life style and trend of life, with the theme of "dance dance" and "dance dance" of DoGood, and divide the exhibition area (male dress, business dress, fashion leisure, sport, cowboy, street clothes, leather, fur dress, children's clothes, gestation clothes, women's clothes, cashmere, wedding dress, dress, underwear, senior professional women's dress, mature women's clothes, youth women's clothes, design porch, overseas exhibition eight square meters), and the cultural connotation and fashion of the brand.

The Organizing Committee expects that there will still be more than 100 thousand CHIC2009 professionals, including 400 shopping malls, over 10000 dealers and 3000 overseas audiences.

To this end, in the exhibition area, we will set up a functional area combining negotiation, enquiry, leisure, interaction and entertainment with the concept of exhibition brand and the concept of exhibition area, and introduce the concept of cross-border resources, such as joining the associated fashion resources, showing the lifestyle and the latest trend in a panoramic view.

Set up a professional fashion trend area, introduce trend publishing agencies, and combine brands to create the concept of men's wear, women's wear and children's wear.

The theme sculpture is set up in the South Square, presenting the world art fashion thinking.

A band was set up in the waiting area of the East and west square, which slowed down the boring feeling of the audience waiting in the form of music.

At the holding of related events, in addition to keeping more than 1000 outstanding brand exhibitors and about one hundred thousand professional elites from dozens of countries and regions, creating value, delivering value and sharing value in many activities such as "fashion trends released in China", "China clothing advanced clothing brand release", "China clothing distributors and retailers conference", "China clothing forum" and "China clothing brand annual awards" and other activities, it is also planned to hold "thousand people dealer conference", "Golf elite competition", "International Business Summit", "Design Forum" and series of "special training" activities, so as to enhance CHIC's terminal value and further expand the scope of fashion and commerce.

Yang Jing: responsible editor: