Chinese Original Culture Shapes Talent Brand

"Cooking wine on heroes, talent wins the world", once popular advertising slogan, let the Chinese remember the brand of "talent".

For 25 years, in the fashion industry, which is prevalent in the wind, the "talent" has been bound by pure national sentiment in the small town of Donghai, Putian, and began its long exploration of the essence of Chinese culture.

Today, this accumulation of thousands of years of Oriental culture, the title is guiding the development direction of the brand of talented people, to do the most representative of China's original culture of clothing brand.

Brand DNA: China has the most proud cultural heritage and clothing culture in the world. However, for the clothing industry, the "Chinese culture original brand" is a lonely noun. There is no reference object and no learning object in the front. In the course of "feeling the stones across the river", the gifted scholar persists in the heroic spirit of "cooking wine on heroes, winning the world", persisting in the essence of Chinese culture charm, from obscurity to consciousness, from the strategic conception to the national breakthrough, and deduces the national and original fashion charm.

Original achievement classic.

In 2005, after continuous exploration, the gifted scholar boldly opened plum blossom as the carrier of the brand image, and launched the "splendid fashion" series, placing the plum and lofty quality in the brand culture of the talented person, officially blowing the horn of "China's original creation" and singing the triumphant song in the market.

The successful practice of "talent embroiders plum blossoms" has made the actual action to create the first brand in China become a reality.

Then, Chinese characters, plum blossoms, seals, theatrical Facebook, these common Chinese elements of dress, through western style of expression and bold expression of color, continue to perform "splendid fashion", "legendary legend", "national quintessence", "Chinese pie", "Chinese summer collection" and other wonderful scenes of fashion.

This kind of interpretation of the spiritual connotation and artistic conception of Chinese traditional culture has also become the unique culture of the talent.

Market positioning: talent, beauty, elite group, clothing consumption is a kind of cultural consumption, and it is a way of life and expression of values.

In the men's embroidered success, talented men's men's clothing did not stay at the level of product innovation and the use of a large number of Chinese elements, but according to the needs of their own brand culture characteristics, select elements that conform to the characteristics of talented people, and constantly enrich the connotation of gifted children's brand, with a unique and appropriate brand temperament to concentrate. For example, in advertising slogans, "watching the heart and knowing the world, not showing the edge", "men entering the beautiful era" are expressing the brilliant talent and gentle and romantic pursuit of life.

In 2008, the Ogilvy creative team of Taiwan launched a new slogan called "talented, talented and talented" and "talented, talented and talented" before the integration of the brand demands of talented people. It began to highlight the characteristics of the intellectual talents elite age: talented, sentient, and beautiful.

Why is "talented, sentient, beautiful"?

As a social elite group of talented people, in Chinese tradition, there are talented and knowledgeable leaders, integrity and integrity, resourcefulness and resourcefulness, resourcefulness and resourcefulness. In modern society, they represent a group of people who are knowledgeable, pursue fashionable taste, enrich their inner feelings, and constantly improve themselves.

Therefore, a gifted person must have a general talent, not a general wisdom, and a bold and enterprising person.

By redefining the elite elite group, the "gifted scholar", a noun full of Chinese traditional meaning, is also used to interpret and interpret the intellectual life of the modern intellectual elite through fashionable antennae, and fully display the charm of the modern intellectual elite through rich emotional appeals.

The strategy of enterprises: internationalization strategy, in the view of Cai Zongmei, the talented man, the original cultural brand with talent is just a beginning. In his vision, he hopes to spread the original culture through the clothing or related carriers around the world.

The original charm of China is related to the promotion of Chinese culture and the enhancement of national pride.

In 2008, gifted men's men's clothing also invited the Korean design team to provide guidance for commodity planning, and set up development centers in Shanghai, focusing on the integration and application of international popular information, and narrowing the distance from the international brand in design, which became the beginning of the gifted international strategy.

Since the establishment of clothing enterprises in 1983, Cai Zongmei has been running the enterprise with advanced aesthetic taste and unique cultural concept.

In the future, the gifted scholar, the Chinese men's clothing brand, which carries a profound cultural connotation, has the ability and confidence to use 5000 years of talent culture as a carrier to create a fashion culture belonging to the nation, China and the world. With the golden brand sign of "the first brand of Chinese original culture", it will successfully lead itself to the whole country and to the world.

Yang Jing: editor in charge