Adidas Will Launch New Brand SLVR

Adidas will launch its new brand SLAR in February 2009.

The brand's design is a pure life style, and the idea behind the brand is to "reduce complexity, improve creativity and productivity in design and production."

Key products fully reflect the design concept, mainly in the T-shirt tailoring and shoe one-time material sewing joints, and abandoned the traditional traditional 25 sewing techniques.

Special rubber shoes are also made up of 7 pieces of material.

The series includes different styles of men and women.

Chestnut, orange and blue are the basic colors, and iron gray will be the iconic color of SLAR.

Adidas SLAR materials include sustainable organic cotton, soybean fiber, waterproof nylon, and natural canvas for fabric processing.

Adidas describes the new brand series as "affordable clothing". The price range of a pair of shoes is between 80 pounds and 130 pounds, polo shirts and round neck long sleeved sweaters are between 35 pounds and 100 pounds, the jacket price is between 80 pounds and 150 pounds, and accessories accessories are between 40 pounds and 90 pounds.

The first retail store will open in New York fashion week. Next, Paris stores, Losangeles stores and Miami stores will be opened one after another.

Internet pactions in the US and Europe will also be open.

In Paris and Beijing, SLVR will enter Adidas brand center.

In Moscow and Berlin, SLVR will enter their respective sports brand stores respectively.

The store store program will also run synchronously in other major markets.

Yang Jing: editor in charge