How To Create Unique Selling Points To Defeat Competitors

< p > today's competition is becoming more and more obvious and fierce. You have to be a big winner in the fierce market competition. The unique selling point is your greatest strength and core competitiveness.

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< p > first-class a target= "_blank" href= "http://www.91se91.com/" > clothing < /a > enterprises are very good at refining the unique selling points of their products, which is one of the important reasons for them to remain invincible in the competition.

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< p > what exactly is a unique selling point? Today, I share with you a simple business war thinking: the boss's duty -- first, to see things clearly! Second, find someone to understand the matter! < /p >

< p > it refers to products and services that only you have and others do not have; others can not provide them with benefits only if you can offer them to customers.

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< p > this advantage is beneficial to the customers, and is what the customers want very much, and it is impossible for others to do it, only you can do it.

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< p > a unique selling point can make your business unique. So how do you want to create a unique selling point? < /p >

< p > < strong > first you have to ask the customer: < /strong > /p >

< p > Why do you want to buy things with me? What do you want most to buy my stuff? < /p >

< p > Why do you buy things with my competitors? What are you buying for things? < /p >

< p > can help you understand your customers' needs and the products your colleagues are providing, and find out a selling point that your customers particularly want and your peers can't sell.

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< p > however, most businessmen and businessmen in the market do not take the time to create a unique and differentiated selling point for customers.

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< p > they will only seek business everywhere.

This business will be very hard and very tired. Customers will not only have little desire to buy things with you, but also will not remember your products, let alone be impressed with you.

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< p > large enterprises are not selling a target= "_blank" href= "http://www.91se91.com/" > dress "/a" products, but selling their impression to customers.

Small businesses should also sell their impressions, seize specific target groups in the market, and find a blank market area to publicize.

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< p > < strong > now tell you some specific steps of developing unique selling points.

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< p > < strong > first step: refining your selling point < /strong > < /p >

< p > you first need to know which selling points you can offer, find out all the selling points, and then compare and evaluate which is the most unique.

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< p > below, I will provide you with several ways to find a selling point: < /p >

< p > first method: have more choices or have the most choice < /p >

< p > that is to say, you provide the most choices, such as the choice of price, the choice of variety, and the choice of function.

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< p > second ways: to provide more convenience < /p >

< p > for example, the most convenient location, customers can be the most relaxed, the most labor-saving, the most time-consuming to buy your products.

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< p > for example, you deliver the goods to the door, others need 30 minutes, you send 10 minutes to deliver.

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< p > if you can develop such a selling point and let the whole company manage according to your promise, you can grab your foothold immediately.

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< p > because this selling point can not be done by others in the market, you can do it, and the customer needs it.

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< p > third ways: more advanced products or more upscale services.

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< p > Fourth ways: the fastest service or a longer warranty than the normal range, or other more obvious distribution benefits, the most varieties.

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< p > the narrower you focus, the clearer and smaller the more conducive to your business development. < /p >

< p > but if you don't believe that you can do the selling points you offer, then I advise you not to publicize this selling point.

Otherwise, it will only make your situation worse.

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< p > < strong > second steps: selling points should be refined into one sentence.

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< p > this sentence is simpler and better. If you want to make it clear and focus on it, don't spend too much words on your selling points, so that customers can understand you.

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< p > if you can do a sentence, see blood, that is the best, just like WAL-MART "everyday low price", Wang Lao Ji "afraid of getting drunk to drink Wong Lao Ji" < /p >

< p > < strong > third steps: find your fulcrum < /strong > /p >

< p > if you want to develop more than two selling points, you have to consider whether the establishment of multiple selling points will overlap with others.

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< p > besides, we should also consider these selling points. Can people in your company remember and do that?

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< p > if you can't do that, don't easily develop so many selling points. In fact, you don't have to please every customer, because your products and services can't be applied to everyone.

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< p > the unique selling point of success is that it has won a certain customer group in the market.

So, it's important to know which part of the customer group you want to meet.

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< p > < strong > fourth steps: test your selling point < /strong > < /p >

< p > if you sell toothpaste, you don't know whether it's a good sell or a good moth.

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< p > you sell shampoo. You don't know whether dandruff is good or refreshing, so try it.

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< p > as long as you use different career departments to test, you can follow up the results < /p >

< p > < strong > fifth steps: dancing with the plan < /strong > < /p >

< p > dancing with the plan means that once you have identified a unique selling point, you must promote it and let your company know the whole market.

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< p > selling points should be done after publicity. If you have customers who ask anyone in your company, just when your company does not know this selling point, then your whole plan may fail.

Consistency between words and deeds can be recognized by customers.

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< p > < strong > sixth steps: to make the selling point thorough; < /strong > /p >

< p > once you develop this unique selling point, you are more likely to let a customer repeat the purchase of < a target= "_blank" href= "http://www.91se91.com/" > dress < /a >.

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< p > let customers think of you when you think of a certain need.

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< p > the more unique the selling point is, the higher the customer's loyalty is, the stronger the ability to create brand impression.

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