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Behind The Integration Of Beijing, Tianjin And Hebei

2014/4/11 13:44:00 33

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Beijing Tianjin Clothing Wholesalers CHIC

March 29th, Sun Guowei, director of the Exhibition Department of China World Trade Center Company Ltd (National Exhibition Center) sent a message in the circle of friends: this year has come to an end. Next year, Shanghai will see (3. 18~3. 20).

as one of the organizers of the CHIC Exhibition Center, the news released by Sun Guowei undoubtedly made the rumors of CHIC moving to Shanghai for many days.

at this time, it coincides with the concept of "Beijing Tianjin Hebei integration".

Although the CHIC organizers are not very optimistic about the future development of the exhibition in Beijing, most people obviously appreciate the plan of "Beijing Tianjin Hebei coordinated development" put forward by the central leaders.

as of last Friday (April 4th) closing, Beijing, Tianjin and Hebei concept stocks rose by 1.88% on average, of which two stocks were even trading.

At the same time, thanks to the speculation of "political sub center", Baoding realized the multi-level jump of housing prices. "One day and one price" is not a dream for the Baoding property market.

But it is clear that this optimism has not been pmitted to all industries.

although the Xicheng District government has repeatedly tried to dispel rumors, the news of "moving batches to Hebei Yongqing" at the end of December last year was reported again.

Unlike last time, the move seemed to have more reliable evidence.

professional market can not escape the fate of relocation.

at the beginning of this month, many media reported that Hebei Langfang will formally sign the agreement of "moving batch to settle in Yongqing" at the international hotel and Xicheng District, Beijing on the morning of April 3rd.

Although the leaders of Xicheng District in Beijing stood up for the first time to dispel rumors, they said that there was no signing ceremony on the 3 day, and the framework agreement signed with Langfang did not involve "moving batch" relocation.

but in the dynamic business circle, Tian Hao Cheng Cheng a href= "http://www.91se91.com/" target= "_blank" > clothing < /a > the wholesale clearance of goods appeared in the wholesale market, which led to the rumor of Xicheng District leader's weakness.

P, a merchant in the market, said in a legal evening interview that it had received notice from Tian Hao Cheng market that the tenancy contract between Tian Hao and merchants ended in February 28, 2014. During March 1st, when the market was officially released, the merchants continued to rent the original booth.

but does this mean that the move is now moving away from Beijing?

reporter survey found that a large number of goods like Tian Hao Cheng's rejection is not a common phenomenon in the "dynamic batch" business circle.

Kim Caie De, Julong, Dong Ding, century Tian le and other "dynamic" business district representative shopping malls did not appear similar phenomenon, still normal business.

Because of the season alternation, many businessmen are busy with new products these days.

at the same time, a staff member of the market rental Department of Tian Hao Cheng said in an interview with the media that it was indeed like the notice that the market had already terminated the contract with the merchants.

"This is mainly because the market needs to be adjusted, whether to move out or to stay here and renew business with the merchants," it is not clear.

for this reason, Chen Feng, director of Dahongmen Garment City Office, a professional wholesale clothing market in Beijing, told reporters: "as far as we know, the possibility of moving a batch in a short time is unlikely.

In addition to the government's unclear attitude, how to do, move to, and how to operate after relocation is the key to decide whether the mobile batch can move smoothly.

there is obviously no good solution to this problem.

Chen Feng told reporters that the representative clothing market, such as moving batch and Dahongmen, was no longer the exclusive wholesale clothing market. "At present, almost all the clothing professional markets in Beijing have been pformed from wholesale to wholesale and retail, and over time, the retail share of many specialized markets has been expanding."

reporter has learned that according to the practice of professional clothing market, wholesale business usually concentrates before 8 a.m., so most of its business hours during the day are mainly retail activities.

"this mode of operation is particularly prominent in the dynamic batches market.

Most of the products are fast fashion products, so the circulation of goods is very fast, and the main consumer is also the mass consumers.

Compared with dynamic batches, our products are mainly based on public funds and basic funds, and wholesale business occupies a large proportion in Dahongmen business circle.

But in recent years, with the increase of retail business, we are constantly pforming to zero and zero. "

Chen Feng said.

Less than P, the proportion of retail business in the professional clothing market is increasing. It also increases the difficulty of the professional market moving out of Beijing.

After all, as a market dominated business format, as close as possible to the consumer audience is the key to achieving profit.

Therefore, if these clothing business circles are moved out of Beijing, the retail business will inevitably be hit hard.

a lot of dynamic batch merchants told reporters that if the mobile batch decided to move out of Beijing, it might prefer to engage in e-commerce business or change careers. It is unlikely that they will follow the market to Hebei.

for this reason, Chen Feng believes that it is not a good choice to blindly move the wholesale clothing trade out of Beijing.

"First of all, these market services are still consumers in Beijing, and this part of the consumer demand can not be completely resolved by relying on department stores. Secondly, moving to Hebei will lead to an increase in the average consumer's shopping cost, which will inevitably result in a loss of the retail market in the professional market."

Chen Feng said.

at the same time, even if the clothing wholesale business circle is finally difficult to get rid of the fate of moving out of Beijing, Hebei is obviously not the best choice for these merchants.

reporters learned from the interview that many of the wholesale markets in Beijing now come from the southern apparel industry cluster. Taking the wholesale market of Dahongmen business circle as an example, regardless of clothing or accessories market, the proportion of Zhejiang businessmen accounts for 60% to 70%, and the source of these merchants mostly comes from Zhejiang, Fujian, Guangdong and other industrial clusters.

Therefore, compared with the Hebei area which is not supported by the perfect industrial chain around Beijing, the industrial cluster in the South and the well-known clothing wholesale trade circle scattered across the country should be a better choice.

, therefore, Chen Feng believes that even if it is to move, it is only a low-end and backward shopping mall in the clothing trade circle of Beijing, and the overall relocation of the clothing trade circle is unlikely.

compared with the calm of the professional market, garment processing enterprises obviously perceive more pressure from the announcement of the integration policy of Beijing Tianjin Hebei.

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pressure is more than opportunity.

in Beijing < a href= "http://www.91se91.com/" target= "_blank" > textile < /a > group propaganda department director Luo Xiaolin, "the Beijing Tianjin Hebei coordinated development" slogan put forward, for garment processing enterprises, the pressure is greater than the opportunity.

"in fact, in recent years, Beijing has always adopted the policy of restricting development for textile and garment manufacturing industry."

Luo Xiaolin told reporters that although Beijing has a good industrial foundation, it has not changed the low-end impression of the Beijing municipal government on the textile and garment industry.

"At present, Beijing's silk and chemical fiber enterprises have gone bankrupt and the wool textile enterprises have moved to Pinggu."

because of lack of policy support, the development of many state-owned textile and garment groups in Beijing in recent years is not very optimistic. Many state-owned textile and garment enterprises still in operation have begun to seek breakthroughs in the expansion of other businesses.

take Beijing textile control group as an example. At present, its main business is four major parts: clothing, industrial textiles, modern urban services (real estate, property, industrial park, etc.) and service industry (information platform, talent training center, etc.).

"For clothing business, we also focus on the pformation from foundry to brand."

Luo Xiaolin said.

Similarly, in the last century 50s to 70s, Tianjin, the famous "upper blue sky", is also facing an awkward development situation.

a person familiar with the textile industry in Tianjin told reporters that in recent years, the development of Tianjin's textile and garment industry has lagged far behind the southern industrial cluster. At the same time, many state-owned textile and garment enterprises have gone bankrupt or seek pformation.

"Tianjin Textile Group has been implementing diversified development strategies in recent years, making use of Tianjin's own regional advantages to develop import and export business and real estate investment."

to this person, the decline of textile and garment processing and manufacturing business is irreversible for Beijing and Tianjin.

"Big cities pay more attention to the strengthening of administrative and economic functions, and gradually restrain the development of low efficiency and high consumption low-end processing and manufacturing industries.

With the increase of production costs, environmental pressures and costs, the relocation and decline of low-end garment manufacturing industry will inevitably result.

according to the current development plan of Beijing Tianjin Hebei integration, garment processing business in Beijing and Tianjin is likely to move to Hebei's near Beijing Tianjin region in the future.

for this, Yang Jinchun, Secretary General of China Fashion Association agrees.

"There are already garment enterprises in Beijing moving their manufacturing business to Hebei area, which does help enterprises save a lot of production costs."

but in Luo Xiaolin's view, once the relocation is decided, the effectiveness of its policy remains to be considered.

"There are indeed many well-known industrial clusters in Hebei, and the local government has also given great support to the development of these industrial clusters.

But different from the development mode of Beijing and Tianjin textile and garment enterprises, Hebei mainly relies on specialized industrial clusters, such as fur in Xinji and towels in Lixian County, and its industrial support may not be suitable for the development of garment enterprises.

, where is the opportunity for the garment industry in the integrated environment of Beijing, Tianjin and Hebei?

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the turning point of "integration" /p >

in the view of Geng Shuping, executive vice president of Hebei textile and garment industry association, once the integration of Beijing, Tianjin and Hebei is implemented, it will play a positive role in the development of Hebei's garment industry.

"in order to better undertake the industrial pfer in Beijing, the hardware facilities, supporting facilities and services of Hebei Industrial Park will certainly be greatly improved. This will definitely play a catalytic role in the development of Hebei's garment industry."

At the same time, Geng Shuping said that if the Beijing clothing professional market is determined to move to Langfang, it will also play a boosting role in the improvement of Langfang's pportation network, thus promoting the development of Langfang's clothing professional market.

but even if the professional market does not move, in Chen Feng's view, the implementation of the Beijing Tianjin Hebei integration policy will also play an important role in enhancing the professional market of Beijing clothing.

"If we can really get through the pportation hub between Beijing, Tianjin and Hebei in the future, we will attract customers from the surrounding areas of Beijing to buy clothes by exchanging buses and improving pportation hubs."

At the same time, although the decline of Beijing garment processing and manufacturing industry is hard to reverse, in Chen Feng's view, this will further promote the pformation and upgrading of Beijing's garment industry.

"Beijing can serve as the brand, design and marketing center of clothing enterprises."

obviously, many enterprises have already begun to do so.

"now many famous clothing brands in Beijing, such as Yi Wen, white-collar workers, admirers and fans, have already outsourced production and processing. Beijing headquarters is mainly responsible for design, operation, brand, market and so on."

Luo Xiaolin said.

in Wuhan < a href= "http://www.91se91.com/" target= "_blank" > dress < /a > Fashion Federation President Mao Lihui, it seems that if Beijing clothing enterprises can enhance their design and brand culture, there will be great opportunities for development in the future.

After all, Beijing has a strong cultural atmosphere, which provides a good environment for enterprises to develop brand culture and design level.

At the same time, as the political center of the whole country, Beijing also has a group of high-end high-end consumers.

but it is clear that not everyone is so optimistic about the future of the clothing industry in Beijing.

"apart from fog and haze, traffic and other factors, CHIC moved away from Beijing mainly considering that Beijing's urban functions tend to be more administrative centers, and Shanghai has a better atmosphere than Beijing in terms of culture, fashion, creativity and business environment."

Yang Jinchun said.