China Needle Association: "Silk China" Is Booming

< p > April 8th, in the opening day of the acupuncture meeting, the silk China project was sparkling with the three creative plates, including the silk culture corridor, the modern home life hall and the dynamic show show. During the opening ceremony, the street scenes were interspersed, and the outdoor customs of "a href=" http:// www.91se91.com/ "target=" _blank ">" /a "and" jewelry "were attracted by the static models. At the same time, on the sidelines, more than 200 silk specialized shops and shopping malls in the country held a "Silk Fashion Week" to let more consumers understand silk products and experience silk consumption, and let all kinds of silk products enter ordinary people's homes. Many executives expect that with the power of this spring, let silk industry "meet" the opportunity to pass through the transformation, and create a beautiful consumption trend in the silk market. Here, we selected 5 excellent exhibitors to show silk dream of silk people. < /p >
< p > < strong > Wan Shi Li silk new material weaving on the new life < /strong > < /p >
Since P 1990s, many silk enterprises, including Wan Shi Li, have been producing silk, calligraphy and painting, silk scarves and other related products. These silk products are only sold as ordinary products, not really regarded as a cultural gift, let alone the development and operation of its cultural value. To this end, we have been able to reclaim China's silk cultural and creative industries in all aspects, jump out of the concept of "Silk only silk", take silk culture as the guide, lead design, materials, technology, packaging, marketing and other links, and combine traditional silk with cultural creativity and high technology. Based on traditional silk fabrics, silk < a href= "http://www.91se91.com/" target= "_blank" > dress > /a, three innovative fields of silk cultural products, high-end silk decoration and silk art have been developed, and new business models have been established through branding and information technology. < /p >
"P", to participate in the exhibition of "Silk China", will bring all kinds of silk scarves, silk wall silk, silk interior decoration products with the latest styles, so that customers can feel the healthy silk lifestyle. In the "Silk Fashion Week" campaign, the WAN Shi Li silk culture museum will take advantage of the "Silk China" project to arrange relevant publicity props in the exhibition hall, and launch the theme of "rushing to" beautiful "country activities, focusing on online sales. < /p >
Zhao Jing, deputy director of the office of P, said that through the redefinition of "silk is the new material", Wan Shi Li pioneered the field of silk art soft packing products. "Soft materials made from silk are both environmentally friendly and luxurious, which are in line with the current consumption concept of high-end customer groups. The company has developed a series of silk fabrics for home decoration, and is working with relevant professional departments of Tsinghua University. In the course of the actual operation of this project, we will take advantage of the strong appeal of Wan Shi Li in the industry to convene the 10 outstanding categories of domestic fabrics, table flags, silk rugs, curtains, hand painted silk and silk design, and jointly develop some conceptual silk products such as cars and aircraft seats and other decorative materials. < /p >
< p > as the first well-known trademark and famous brand product of China's silk industry, at present, the four major brands of high quality, medium and low market have been formed by Wan Shi Li group: the French scarf professional brand MARC ROZIER (Mark). Ronnie), high-end brand Maxbow (MAI Bo), gift brand, Wan Shi Li, brand Xin Lan. The group has declared 76 national patents, including 6 invention patents. It has presided over and participated in the formulation of 22 national and industrial standards. 33 science and technology projects have won the national, provincial and municipal technological progress awards and new product awards. < /p >
< p > Zhao Jing believes that with the continuous improvement of national income, the consumers' preference for silk products will be increasingly enhanced and the domestic market prospect is optimistic. For example, in 2014, Wan Shi Li launched twelve constellations targeting young consumers, and twelve zodiac scarves were sought after by the market. "We believe that only the products that really close to the heart of the consumer will be recognized by the market, so silk products with high value to price, high added value and high cultural attribute will undoubtedly be loved by consumers." < /p >
< p > < strong > Huan Sha selects the fabric to enhance the quality of the home. < /strong > < /p >
< p > "we participated in the silk China Exhibition on the display of the beauty silk suites and some silk accessories products, such as rugs, household clothes, dragging" a href= "http://www.91se91.com/" target= "_blank" shoes "/a" and so on. The highlight of Huan Sha's brand product is the use of mulberry silk fabric, after careful processing, satin mercerization and soft touch. Silk is known as the "Queen of fiber", with its unique charm to win the favor of consumers. Ling Xiangchao, general manager of Silk Road Holding Group Co., Ltd., general manager of Huan Sha textile, said that the theme of this exhibition is the concept of the whole silk household. The brand is dedicated to producing household products with silk as raw material, with "Silk changing life" as the main theme, representing the modern taste of international fashion and flow, and displaying elegant home textile art to enhance the quality of home life for consumers. At the same time, he also has about 20 shops under the company, which will promote new products to participate in the "Silk Fashion Week". < /p >
< p > according to the introduction, at present, Huan Sha home textile is one of the leading brands in the domestic silk manufacturing industry with the largest scale of production, the most complete industrial chain and the strongest innovation ability, and spanning many fields of silk industry, including sericulture, raw silk nesting, silk weaving, and silk home textile design, production and terminal retail. The group now has 3000 tons of raw silk, 10 million meters of fabrics, 300 thousand sets of clothing home textile production capacity, and in Guangxi, Sichuan and other places to establish a pre road ecological production base, in Huzhou and Hangzhou has built a high value-added rear track production base, the establishment of R & D and brand center. < /p >
< p > Ling Xiangchao said: "with the improvement of living standards, domestic consumers have begun to pay more and more attention to the pursuit of quality of life. Silk products such as silk quilts and silk bedding products have won the popularity of consumers with their natural, healthy and noble characteristics, showing a good development trend. I believe that the silk market will bloom with the impetus of the" Silk China "project. < /p >
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< p > < strong > Rui Xiang Xiang hundred years Jing embroidery inherits silk spirit < /strong > < /p >
"P >" Rui Xiang "has been established for generations since the founding of the Qing Dynasty in 1862. It has formed its unique corporate culture characteristics over the past 150 years, and has also become a national brand with deep trust and love from consumers. Xia LAN, deputy general manager of the responsible company, told reporters that Rui Xiang will display two distinctive cheongsam works. One is the embroidered cheongsam, which is embroidered by Beijing embroidery and handmade by the Beijing style cheongsam cutting technique. It is a fine embroidered cheongsam on the history and silk birth of the Rui Xiang Xiang. The front of the work uses the embroidery technology of four embroidery methods of Jingxiu, with exquisite sculpt, rich color and strong three-dimensional sense. Especially, the design adopts the business scene of Rui Xiang in the late Qing Dynasty, which shows the sincere service of Rui Xiang and silk sales. Beijing Rui Xiang Xiang silk cloth shop Limited The other is Song Qingling's imitation of cheongsam, which was once worn in support of the war of resistance against Japan during the war of resistance against Japan. These two cheongsam are all representative of the Beijing style cheongsam. The two exhibits are designed to make more consumers understand the styles and skills of the Beijing style cheongsam, and also better understand the history and culture of Ruixiang and the profound and profound Chinese silk culture. < /p >
< p > > on the "silk fashion consumption week" launched on April 7th ~13, as the "Silk China" invited brand and brand demonstration shop, Rui Xiang Beijing's front gate dashuron general store, Jin Yuan Yansha store and Di An store will link up the three stores, through organizing the activities of cultural experience of the members, children's experience of hand crafts, silk products shopping day and Chinese fashion show, let consumers experience and feel the brand culture and extensive and profound silk culture of Rui Xiang. < /p >
< p > Xia Lan said that as the first brand of Chinese silk, the old brand "Rui Xiang" is the most complete and representative enterprise of the continuous operation. The product structure has always maintained the characteristics of the whole, fine, excellent, new and special enterprise, and the brand influence is far and wide at home and abroad. In recent years, Rui Xiang has implemented a more scientific branding development strategy, highlighted the principles of inheritance, innovation, cooperation and development, vigorously strengthened brand management, introduced high-end management talents, developed and improved the modern enterprise management system and ERP management system, and gradually completed the market transformation. From fabric sales enterprises to mature brand enterprises as the main body of garments, household products, bedclothes and garments, and using the professional construction of non heritage heritage teams, the development of special products and the improvement of high-end Chinese clothing custom service were enhanced, so that Rui Xiang had more brand competitiveness and laid a solid foundation for becoming a high-end consumer brand with certain social influence. < /p >
< p > < strong > Wu Ling Han and Tang Dynasty color brocade reproduces the ancient meaning < /strong > < /p >
< p > this "Silk China" exhibition, Wu Ling silk will bring Han and Tang colored brocade, Handwoven silk blankets and some silk cultural products to participate in the exhibition. Liu Liren, chairman of Suzhou Wu Ling silk products Co., Ltd., introduced the Han and Tang brocade brocade, which is based on the Jin Jin genuine foundation of the unearthed relics. It takes its auspicious patterns, imitating its oriental mystery, adopting its advanced artistic brocade, which is carefully woven by Modern Jacquard weaving technology, and its product is closely knit, fine texture, smooth handle, clear pattern and high cultural taste. The costume products made of Han and Tang Cai brocade are not only practical, but also have the appreciation and inheritance significance of ancient silk art. In addition to the Han and Tang Dynasty brocade brocade, the company also focuses on researching and promoting all kinds of special products that reflect silk culture and skills, with a view to passing on the ancient and exquisite silk skills. At the same time, the store and counter of Wu silk silk banner will also take part in the "Silk Fashion Week" outside the "Silk China" exhibition hall, and launch corresponding promotional activities and outdoor advertisements related to activities to attract consumers to experience silk products. < /p >
< p > it is understood that the company's brand "Wu Ling" has two meanings: one is the satin and satin from Suzhou. Secondly, Wu Ling himself refers to the best kind of silk in the Song Dynasty, and is also a very high grade silk product at that time. Therefore, using "Wu Ling" as a brand is intended to tell customers that "Wu Ling" is made of cultural silk and fine silk. Liu Liren said that in recent years, the development of Wu Ling brand has been stable, and the market sales have been in good condition. "Over the past few years, we have made steady progress in the sales channels, and the customers in stores and counters, group buying and ordering have been increasing steadily. This year, several product development projects are already in the pipeline. We will meet with consumers. We should promote the popularization of silk from an innovative perspective, let consumers know that silk is not only a symbol of history and culture, but also a platform for the development of contemporary culture and future culture. We aim to make Wu Ling brand become a symbol of silk quality. < /p >
< p > on the "Silk China" project, Liu Liren said: "Silk China's concept of" promoting silk culture, promoting domestic silk sales and promoting silk consumption "is very good. Although silk culture is a small part of ancient Chinese civilization, it is a bright pearl, reflecting the development process of human society and embodying the wisdom of the Chinese nation. The promotion of silk culture can make modern consumers in fast-paced life understand silk and silk more clearly, and a series of promotions and promotional activities will be beneficial to stimulating silk consumption, enabling silk technology to be passed down, and giving the ancient industry new vitality. < /p >
< p > "domestic consumer demand for silk products has always been changing, and it needs to be well guided." Liu Liren believes that the potential of the domestic silk market is very great. When the enterprises do not work hard to innovate and change, they also need the support from the trade associations and the state to promote consumption and standardize the market. < /p >
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< p > < strong > Taihu snow style style becomes brand name card < /strong > < /p >
< p > Taihu snow took part in "Silk China" activities, and participated in the Sino Japanese Acupuncture Association and China Silk Association in the same period. "Chinese silk and Suzhou style" is the theme of Taihu snow silk exhibition. Hu Yufang, chairman of Suzhou Taihu snow silk Co., Ltd. explains: "Taihu snow sticks to the brand concept of China's deep and international height, and aims to make it a shining name card for Suzhou silk. This exhibition will be held in Taihu snow with silk, quilt, silk scarves, silk pajamas four series of products, the product has two highlights, one is quality, products are insured by Pacific Insurance Company, 100% Silk guarantee. The second is fashion. The product abandons the traditional monotonous design pattern, combines the symbolic elements of Suzhou, Kunqu Opera, gardens and Western art forms such as modern painting and architecture, and demonstrates the design concept of new silk home textiles. < /p >
At the same time, Hu Yufang said that at present, Taihu snow is one of the largest silk production enterprises in Suzhou, and about 300000 kinds of silk have been produced in the year. The company has set up more than 300 counters and franchised stores in large and medium-sized cities throughout the country, and has the right to self export. The products are exported to dozens of countries and regions such as the United States, Canada, Korea, Japan, Finland, Denmark, Russia, Hongkong and Macao. At this time, the company will launch a targeted and win-win policy. During the "Silk Fashion Week" on the sidelines, more than 200 stores in Taihu will launch summer product sales and Taihu snow customization. < /p >
< p > "the natural, healthy and green elements of silk are perfectly compatible with the modern low-carbon lifestyle. Silk culture is not only a historical culture, but also a way of life. In my opinion, in recent years, domestic consumers are becoming more and more fond of silk products and are more and more respected. Such as culture, clothing, household and other personalized products with silk cultural connotation are gradually welcomed by high-end customers. Hu Yufang believes that at present, weak brand awareness, lack of R & D team and backward reeling equipment are the important reasons for the laggard development of the silk industry. Silk enterprises should pay attention to brand building with the attitude of creating luxury goods, broaden their horizons and actively learn from the world's top brands, and believe that through the strong push of "Silk China" project, the silk industry can be revitalized again, and the prosperity and development of domestic silk industry can be promoted. < /p >