What Brand Of Clothing Do We Wear Today To Trace The Clothing Brand Of Xiang Faction?

March 26th -29, the twenty-second China International clothing Clothes & Accessories The Expo was held in Beijing, and nearly 1000 garment brands from both home and abroad were competing for the first time.

However, in the lively venue, there is no clothing brand in Hunan. "I can't forget that several brands have participated in this year, but there is no Hunan brand this year."

Now, in the busy streets of Changsha, it is easy to see the famous brands such as Ningbo YOUNGOR, Shanshan and Fujian's seven wolves. Compared with Hunan, the brands such as Hunan and San de Xi are rare. They are dominated by foreign and foreign brands.

For a province that accounts for 60% of the total output of ramie, Hunan's clothing industry has seen a well-known brand throughout the country. "But now the situation is much less than that year." Provincial garment industry association secretary general Tang Xiaojian said.

　 The story clothing exposition does not see Hunan's figure.

The twenty-second China International Fashion and Accessories Fair was launched in March 26th at the new national exhibition in Beijing. Nearly 1000 clothing and apparel brands from 20 countries and regions participated in the exhibition.

Reporters at the exhibition site to see that not only clothing brands, exhibitors numerous countries, including stone lions, Humen, Zhili and other local exhibitors to join the exhibition, a comprehensive display of the apparel industry in the industry chain advantages. However, in this fashion event, only the brand of Hunan clothing was seen.

"In the past years, we could not forget the participation of Saint dresses, and this year a Hunan clothing brand did not take part in it." Ji Mingru, the Information Department of the China Apparel Association Secretariat, said.

Hunan, which has participated in the China International Garment Fair, can not forget that the head of the office of the costumes office said that in previous years, China's clothing and Accessories Fair was only involved in the activities, and it did not participate in the exhibition. "Besides, the cost of exhibitors is higher, and it is also a factor that can not be forgotten if clothes need to be considered."

According to the relevant data of the Investment Promotion Department of the fair, the cost that the enterprise needs to bear is nearly 10000 yuan per square meter, and the 4 day business exhibition fee is actually not low for the enterprise.

These people also said that the current core market layout of clothing is mainly in Hunan, Jiangxi and Guangxi.

　 The market is hard to see famous local brands.

In fact, the number of garment enterprises in Hunan is quite large. According to Tang Xiaojian, there are now more than 6000 registered garment enterprises in Hunan. Apart from Saint West, we can not forget several years of production value of over 1 billion yuan, and the annual output value of 1 million to 20 million yuan of small and medium enterprises still account for more than 80%.

The number of famous brands in more than 6000 enterprises is few, and most brands are hard to find. At the same time, the annual output value of the "YOUNGOR" family in 2008 is about the scale of Hunan. Spin Half of the total output value of clothing enterprises, Chinese fir clothing has been listed......

"Up to now, there are only 4 well-known trademarks in China. Apart from Saint West, we can not forget it. There are also Hunan and" Shao Feng ". The latter two are orientated production (for example, the unit is customized). A city in Ningbo, Zhejiang, has 20 Chinese famous brands and 25 well-known trademarks in China. Tang Xiaojian introduced.

In Hunan, we have won the top ten costumes in China. Designer "Yang Liu Chun" is the title of the title. Yi Xin Tai is the sponsor of the top prize in the national costume design. However, no winner of the "Yi Xin Tai cup top prize in national costume design" has been established in Hunan.

"Now, most of the market share of Hunan's clothing consumption market is occupied by the brand in the field." Jiang Xuejun, chairman of the Hunan special clothing Limited company, said roughly estimated that Hunan has at least 5 billion yuan for the custom tailored market, but Hunan's local enterprises occupy only 2% of the total market share.

Jiang Xuejun said that due to the limited funds and brand awareness of the enterprises, we can not intervene in the customized market of Hunan's financial system. These units are also more interested in finding brand cooperation such as Shanshan and YOUNGOR.

　 Trace back to

There was also a "Xiang faction army".

Today, there are women's garments in Hangzhou, men's wear in Fujian, and middle-aged and old clothes in Wuhan, and so on, forming a well-known "regional faction". However, the clothing of Xiang faction has not formed a distinctive "faction".

"In fact, in the 70s and 80s of last century, the clothing industry in Hunan has a certain position in the whole country." Tang Xiaojian said.

It is understood that Hunan is a province with the tradition of textile industry. In 1979~1988, the textile industry has seen 10 glorious years. During this period, the total output value of the textile industry is 2.17 times that of the previous 29 years, and it takes the lead in the whole country.

"At that time, clothing industry output, output value, export earnings and other major indicators are among the highest in the country." Tang Xiaojian said that at that time there were a number of well-known clothing enterprises and clothing brands such as Changsha first garment factory and Changsha children's wear factory. "Hunan people's clothing is also basically local products."

In the 90s of last century, a series of new brands began to emerge while the traditional state-owned clothing brands were dim. Yiyang's "Yi Xin Tai", "a Chinese face", Xiang textile jumped out of the "Chinese Tiger", made Hunan's clothing industry have a lot of face; Loudi's "Bo Yue" Western-style clothes and the then YOUNGOR and Shan Shan were listed as "the ten largest Western-style brand in the country".

Subsequently, a large number of private clothing enterprises grew and sprung up. A large number of Xiang clothing brands, such as Saint West, Jin Ying, Tianjian, forget, Chao Shi, Shi Yan, Far East, Angkor family, and so on, emerged.

"Most clothing companies are eliminated, the key is not really forming a characteristic brand, can not produce brand effect." Jiang Hengjie, vice president of China clothing association, commented on the ups and downs of Hunan's clothing industry.