Endorsement Of The Central Garment Market Upgrading, Central Daguan International Trade Center Shining Clothes

< p > carrying the mission of "force" and integrating the twenty-second China International Garment a href= "http://www.91se91.com/" target= "href=" > < a href= "http://www.91se91.com/" target= "_blank" > "clothing /a" > the development of the required resources. "Clothing" Expo "(March 26th) was held on March 26th at the China International Exhibition Center (New Museum).

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< p > as the most influential and influential clothing and clothing brand exhibition in Asia, more than 1000 exhibitors from 20 countries and regions have made up more than 1000 exhibitors from 20 countries and regions, including men's wear, women's wear, casual wear, children's wear, underwear, < a href= "http://www.91se91.com / target=" _blank "leather" /a "/ fur, feather and down, fashion accessories, supporting resources, overseas exhibition groups, a href=" http://www.91se91.com/ "target=" href= ".

In the meantime, more than more than 70 field, off site brand shows and business exchange activities are presented to provide new ideas for brand development and new path of market development for enterprises.

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< p > located in the center of Zhengzhou fashion industry center, the Grand View International Trade Center (hereinafter referred to as "central view"), with its forward-looking commercial positioning and planning, has become the only clothing market in the central region to be invited to participate in the exhibition.

Standing on the international stage of CHIC2014, together with the famous "big guys" such as Guangzhou white horse and Beijing Dahongmen, the central view not only succeeded in "endorsement for the central part", but also in the background of the shift of fashion and fashion industry to the central and western regions, and attracted the attention of exhibitors and exhibitors in the context of the integration and upgrading of garment resources in Central China.

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< p > < strong > PartA: the industry "Oscar" < /strong > /p >

< p > < strong > PK industry "big guy" < /strong > /p >

< p > < strong > the central grand view sings "good voice" < /strong > < /p >.

< p > as the "Oscar" of the clothing industry, CHIC2014 has become the best platform for many domestic and foreign brand image display, brand publishing and interaction.

In fact, the 4 day CHIC2014 not only has more than 1000 companies participating in the exhibition, but also various kinds of industry exchange activities, so that the whole assembly is shining brightly.

The central grand view has attracted considerable attention in this exhibition. As the only professional clothing market invited by the central region, the project has been unveiled with the traditional clothing wholesale "big guys", such as Beijing Dahongmen, Guangzhou Baima and Sichuan Kowloon. With forward-looking design, the project has also made a good voice in the middle of the garment industry.

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< p > < strong > focus < /strong > /p >

< p > < strong > competitive "big guys", the central grand view first appeared on the world stage < /strong > /p >

< p > what is the pattern of China's clothing industry? For all concerned about the clothing industry, the answer to this question may be found in this CHIC.

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< p > this exhibition, Guangzhou Baima, Beijing Dahongmen, Zhengzhou central view, Sichuan Kowloon four clothing market for the first time at the National Exhibition Center W4 Pavilion debut.

As the central garment circulation hub, the central part of the grand view set sail, endorsed the central part, and jointly led the Chinese clothing with the northern faction, the southern faction and the Hangzhou faction.

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Under the background of the shift and upgrading of the garment industry, the central force has gained wide attention. < p >

Located in the central business district of the Zhengzhou Railway Station, the Grand View International Trade Center, with its forward-looking commercial positioning, project planning and advanced "self trading" mode, has become the only professional clothing market in the central region.

As a commercial complex of 500 thousand fashion fashion, the Grand View of central China stands on the international stage of CHIC2014.

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During the exhibition period, China's "a href=" http://www.91se91.com/ "target=" _blank "textile" /a "vice president of Industry Federation, Xia Lingmin, chairman of circulation branch, vice president of circulation branch Qian Jin and other industry leaders visited the central grand view booth, giving a high evaluation of the forward-looking planning of the grand view of central China and the role played by the central garment circulation upgrading.

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< p > in fact, the current Chinese clothing market is pforming from "consumer design" to "consumer lifestyle design".

CHIC2014 takes "force" as its theme, aiming at leading Chinese clothing to seize opportunities and seek development in such a pformation.

For the upgrading and development of the garment industry in the future, the apparel trading platform will play a key role in resource integration, brand incubation and upgrading, as well as opening up the upstream and downstream sectors.

In the middle of the grand view, with CHIC2014 as the stage, communication with more than 1000 exhibitors from more than 20 countries and regions, and interaction with more than 10 professional exhibitors has attracted the attention and recognition of the exhibitors. Over 100 brands have approached their depth, drawing together the blueprint for the development of the central clothing and accessories.

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< p > < strong > concern < /strong > < /p >.

< p > < strong > central group, hand in hand shining CHIC2014 < /strong > /p >

< p > as the "barometer" of Chinese clothing CHIC, every change of the exhibition will become the weathervane of China and international fashion development trend.

Under the background of the shift of garment industry, the apparel industry in the central part of the country has become a force that can not be ignored by the observers who are concerned about the development trend of the garment industry in the next 30 years on the basis of geographical, pportation, logistics and human resources advantages.

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At P, there are international brands from countries such as Italy, France, Germany, Korea, Turkey, Hongkong and Taiwan, as well as the traditional clothing leading brands from Guangzhou, Fujian, Zhejiang, Shanghai, Qingdao and Dalian.

The central voice needs more people to hear. Therefore, on the CHIC2014, the central view of the central garment leadership group, which is hand in hand with ESEY, M·SUYA and Ya Li Da, is not only a true portrayal of the rapid development of the central garment, but also demonstrates the strength of the garment industry in the central part of the country.

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< p > in fact, in recent years, the status of garment industry in Central China has gradually improved.

On the basis of the original industry status, influenced by multiple factors such as raw materials, labor costs and external market shocks, strengthening the intensive cultivation of the domestic market has become an important layout for the domestic garment industry to meet domestic demand. The layout of production base and brand has also shifted inland, and the trend has shifted from the southeast coastal area.

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"P >" is closely related to the various advantages of the central region.

From the point of view of capital, pportation, supporting and industrial base, the central market can not be underestimated.

The Central Plains Economic Zone and the central China's rising policy strategy, the unique geographical advantages of the central region, the national railways, highways, aviation hubs, strong brands, strength and business base, the aggregation effect of the flow of people, logistics and information flow have contributed to the rise of the central garment industry, and the prospects for growth are very broad.

According to statistics, the annual output of clothing in Henan is over 1 billion 200 million, ranking sixth in the country.

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< p > > therefore, it is no coincidence that the Grand View of central China appeared on the stage of CHIC2014. It shoulders the high expectations of the Chinese clothing industry for the central part.

It can be said that the Grand View of central China represents the strongest voice from the flourishing central garment industry, and has become one of the most noticeable aspects of the exhibition.

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< p > < strong > Future < /strong > < /p >

< p > < strong > "all channels" integration, the mode of free trade has attracted much attention from industry. < /strong > < /p >

< p > in this CHIC, in addition to image display and brand release, many enterprises attach more importance to the integration of CHIC resources.

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< p > at present, in the era of fragmentation of resource information, besides the integration of resources in the industrial chain, the periphery "full resources", which is composed of logistics, venture capital, finance and technology, is attracting much attention.

After 21 years of inheritance and development, CHIC has grown into an international resource sharing platform for apparel industry chain brand promotion, market development, innovation display and trend release.

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This year, CHIC will not only gather tens of thousands of professional spectators with more than 1000 exhibitors in the exhibition hall of 100 thousand square meters, but also comb the resources of the industrial chain, and build the "full resources" interactive platform between the government, associations, retail channels, brand enterprises, designers, international resources and media. This is also the concern of the brand enterprises eager to integrate resources.

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After leaving the high-speed growth period, the garment industry has entered the pition period of adjustment and pformation. It is faced with an important pformation from the development of quantity oriented development to product quality and creativity, the innovation of business mode and the advantage of management. This is precisely the core reason why the central view of P has been widely concerned.

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< p > "the key to the pformation of the garment industry in the middle of the future is the upgrading of the trading mode. It is competitive with fashion, diversity and fast updating. Through the value-added services and information, it creates a wide range of supply channels and diversified sales channels. The core of the pformation lies in the integration of the three aspects of the whole industry chain, namely, the upper, middle and lower reaches of the garment industry.

The "free trade" mode of garment industry, which is composed of a zero distance renewal source, a leading trading platform and a comprehensive consumption terminal, will become the mainstream.

A responsible person in central view said frankly, as the role of CHIC in the apparel industry, the central view project will also assume the responsibility of integrating industry resources, enhance paction efficiency and reduce paction costs.

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< p > it is understood that from image display to bulk trading, from logistics chain to marketing management, for many clothing brands, the central view platform, in addition to the integration of industrial resources and brand promotion, is also a practical platform for industrial chain business integration and industrial chain integration and innovation.

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< p > < strong > PartB: middle "good voice" < /strong > /p >

< p > < strong > on the upgrading of garment industry circulation < /strong > < /p >

What are the opportunities and challenges of the garment industry? What are the opportunities and challenges of the middle garment industry? How should the central government undertake the industrial pfer? What role should the government, the market and the merchants play? What kind of path should the upgrading and innovation take? How can the garment enterprises and the market go faster and better in the era of big circulation? On the CHIC2014, the slogan of "full channel and full mode" of Chinese clothing is coming one after another. The upgrading of the garment industry has become the focus of attention of the government and the market of the national clothing market at present.

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< p > March 27th, on the round table forum of central clothing circulation pformation and upgrading in 2014, Zhang Haiyan, Secretary General of the Circulation Association of China Textile Industry Federation, Li Gang, executive director of Henan apparel industry association, Liu Tao, chairman of Zhengzhou Yun Ding Garments Co., Ltd., Ding Xiaojia, Dean of fashion design department, Academy of Fine Arts, Zhengzhou University of Light Industry, Hu Mantian, general manager of Henan international hi tech Development Center, and general manager Hu Mantian of the central international business center of China.

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< p > < strong > point of view > /strong > /p >

< p > < strong > Zhang Haiyan: the middle garment industry will reach a higher level < /strong > < /p >.

< p > as the guest and host of the round table, Zhang Haiyan didn't beat around the bush. Frankly speaking, the pformation and upgrading of the circulation market is a big problem that the whole industry is concerned about.

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< p > according to Zhang Haiyan, whether Guangzhou, Beijing or Zhengzhou, the professional market business circle of any city center area is not formed overnight.

Just like Zhengzhou's railway station business circle, in addition to the current hot situation, management is now in some difficulties.

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< p > in view of this, Zhang Haiyan proposed: "can we keep good things and keep part of the business atmosphere, cash flow, passenger flow and logistics, and upgrade the industry at the same time? This is a pursuit of the circulation industry."

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< p > before that, Hangzhou, Wuhan and other places have launched an attempt to upgrade and upgrade the professional market, but the actual effect has not yet fully manifested.

Nevertheless, Zhang Haiyan believes that as a representative project of the garment industry upgrading, the central view of the grand wall must be designed according to the functional needs of modern urban development.

Moreover, she said, with the change of Zhengzhou's circulation pattern, the logistics capability of the central region is stronger and stronger, and the six provinces in the middle of the future will reach a higher level.

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< p > central big view provides corresponding solutions for problems such as circulation upgrading, O2O application, shopping experience and brand incubation, and has been affirmed by all participants.

Zhang Haiyan said: "for the central view, we will have more expectation whether our market is incubating for the central garment industry or supporting system."

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< p > < strong > Li Gang: the central grand view will be a banner of the railway station business circle < /strong > /p >

< p > "how can China have ten major garment markets? How can we not have Zhengzhou? Our association has passed professional market research, and the size of Zhengzhou's clothing market is over 300 billion yuan, and this is a more conservative figure.

How many merchants are there? Now there are 28 thousand wholesalers and agents in the railway station business circle. There are 14 specialized wholesale markets in this circle, with a business area of nearly 3 million square meters. It should be said that this scale has a certain weight in the whole country.

Li Gang said.

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< p >, however, Li Gang believes that after the development of these years, the naturally formed railway station business district is faced with the problems of upgrading and innovation.

He pointed out that the key to upgrading the garment industry in Central China is the upgrading of Zhengzhou's national garment trading hub.

As the "major hub" and "big base" of the national clothing circulation, the significance of upgrading the clothing business circle of the railway station is to promote the upgrading and development of the entire central garment.

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< p > on the future of the railway station business district, Li Gang said that the central view will be a banner of the railway station business circle, or a banner of the reform and innovation of the railway station business circle. The future will be a banner of China's clothing circulation industry.

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< p > < strong > Hu Mantian: the upgrading of industry is the only way for the breakthrough of central clothing. < /strong > < /p >

< p > some cities including Zhengzhou are brewing an upgrading from spontaneous business circle to industrial cluster. The railway station business circle expands its influence in the process of rapid growth and needs upgrading and upgrading itself.

In Hu's view, if the industrial upgrading can be completed and the original simple clothing paction is upgraded to the clothing and clothing industry or even the fashion industry, then the business circle will be reborn.

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< p > the prospect is boundless and beautiful, but the road is not smooth. This first requires employees' "ideological upgrading".

Hu Mantian believes that ideological upgrading must be paid attention to by practitioners, and gradually form the trend and fashion of the central fashion business circle. In this way, the central region will not only serve as a pit center for the eastern and southern brands, but also have its own soul, ideology and development direction. This is the direction for the future development of the railway station business circle and the only way to break through.

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< p > "central grand view international trade center as a project in the process of upgrading this industry, we hope that through this project, we can send voice from the spontaneous business circle to the upgrading of industrial clusters, and realize the industrial upgrading of the clothing business circle of Zhengzhou Railway Station."

Hu Mantian said that as a new generation of clothing stores, the central view will be innovated in the positioning of the business circle, hardware configuration and trading mode.

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Under the background of the promotion of industrial upgrading in the whole industry, what kind of innovation should be applied to conform to the trend of the industry? When asked about this problem, Hu said that the spontaneous formation of business circles to upgrade the industrial clusters is a fundamental innovation in itself. The upgrading and upgrading of the railway station business circle and the emergence of the central view project are the best example and the best model for P.

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< p > he said that the central view as a platform provider, taking full account of the shopping experience of consumers: Diamond appearance, unique double head design, will also set up 3200 square meters of T square. On the supporting facilities, the high-end dining, KTV, SPA and other experience industries in the fusion of Central view will provide a display platform for e-commerce and help the brand complete the layout of the O2O. At the same time, the central view attaches importance to the independent designer brand incubation, which will provide hardware and software support for the designer group and designer brand, while promoting the upgrading of the central garment circulation, and also making the local design strength of Henan based on the mature brand market of the whole country.

"In short, the central view project is a platform. Apart from the operation and display of brand products, the key is the cultivation and incubation of brands. Such an innovation center is what we want."

He said.

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< p > < strong > Liu Tao: the key to market relocation is logistics upgrading, forcing garment enterprises and circulation market to upgrade < /strong > /p >

< p > as the representative of the central garment industry growing up in Zhengzhou Railway Station, Liu Tao believes that upgrading and upgrading of the railway station business circle is inevitable. The future direction will also be like the Grand View of central China. "The platform is very high-end, the equipment is very perfect, and the circulation mode is very advanced."

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< p > Liu Tao admits that the relocation of Zhengzhou wholesale market is not necessarily a relocation of the market, but also a relocation of a certain function of the market, such as the relocation of logistics functions.

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< p > "if we can move out the logistics of the railway station and unify the distribution of logistics, we can solve these problems in this information age."

Liu Tao believes that after the business circle will upgrade the product display and customer shopping experience, if we move the logistics out, these will have a very good impact.

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< p > traditional logistics "move out", advanced trading mode "please come in".

Liu Tao said: "the fashion trading mode in the future must be the era of O2O. The rapid development of e-commerce has become a powerful promoter of the upgrading of the physical market.

It's not because the electricity providers are too strong because some entities are too backward.

However, the ground troops finally ended up fighting.

As a display center, the central grand view can achieve the experience function on the line. As the practitioner of O2O, the central view as a practitioner realizes complementary advantages between online and offline, which will provide a "new mode and brand new channel" for the upgrading of the national circulation market.

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< p > in his view, Zhengzhou has unique geographical advantages and well-developed pportation. Zhengzhou is located in the central position of the whole country. This is very obvious for the development of the garment industry. "Radiation from Zhengzhou to the whole country will have a very good development prospect."

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< p > < strong > Ding Xiaojia: the central part needs its own brand incubation base < /strong > /p >

< p > the growth of garment industry is not only the participation of market participants, but also the group of designers who can control the success or failure of the market.

In the future, if the garment industry in Central China wants to achieve rapid development, it must not ignore the existence of this group. Ding Xiaojia and designers like her have their own views and expectations on the growth of the garment industry in the central part of the country.

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< p > "if Henan has such a platform that allows designers to grow up in this place, it will bring not a house but a chance to incubate the brand. The brand can grow and progress in this process."

Ding Xiaojia believes that in recent years, Henan local independent designer brand has been booming, but due to the lack of platform, there is a lack of development motivation and brain drain.

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< p > > she said that the Grand View of central China brought hope to the growth of Henan local designers. It brought designer brand and growing independent brand. It can absorb international and domestic trend information, display creative design style, connect with the strength of business strength capital, provide development platform and growth base for Henan's design force, and make these designer brands join forces to appear on the national or even the world stage.

In her view, if we can make use of our own platform in the central region to make our own designer cluster brand and brand incubation base, on the one hand, it is a very good thing for Henan to retain talents; on the other hand, local talents can serve the regional economy and promote the stable development of the industry at the same time of achieving double wins.

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