Chinese Fashion Designers Know The Market For Consumers.

< p > from Paris to New York, in the famous fashion festival, the rise of the domestic a target= "_blank" href= "http://www.91se91.com/" > clothing /a < a target= "_blank" href= "target=" > designer's rise is overwhelming.

However, behind the seemingly beautiful scenery is not a clear sky. There are still many conflicts and difficulties in the commercialization and personalization of a target= "_blank" href= "http://www.91se91.com/".

Zhang Qinghui, vice president and Secretary General of the China Fashion Designers Association, seems to understand that management is a must for Chinese designers.

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< p > < strong > design works are not market > /strong > /p >

< p > < strong > enterprises abandon the designer < /strong > /p >

< p > it is understood that a good designer should not only understand design, have enough fabric, make plate and market knowledge, but also have profound cultural accumulation and have his own style.

Many consumers chase a brand is more chasing the designer of the brand, so the designer has become the soul of the brand, his good or bad directly determines the success or failure of the brand.

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< p > but for the current domestic situation, the position of the designer is far from being imagined.

First is the company's recognition, followed by the market's reaction is not good.

Many designers reflect that their fashionable and fashionable designs are rarely sought after, while some of the popular styles have become the standard of selection for most garment enterprises.

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P reporter found that many consumers thought they could not spend thousands of dollars on the purchase of a young designer.

In contrast, they prefer to spend money on well-known brands.

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< p > for the vast majority of garment enterprises, the enterprises themselves prefer an old style tailor or planner, nor will they hire a designer.

Because designers have a high cost of employment. In their eyes, the larger role of designers is only to support the facade.

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< p > many factors have led to the extremely difficult survival of the fashion designers.

According to the relevant data, China has more than 50 thousand students majoring in fashion design every year, only 1% in the end.

People can find a good brand destination or become an excellent independent designer.

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< p > < strong > brand operation cost > /strong > < /p >

< p > < strong > independent design is difficult to survive < /strong > < /p >.

< p > compared with young designers, some mature a target= "_blank" href= "http://www.91se91.com/" > dress < /a > designers tend to run their own brands after working in enterprises for some time.

There are more and more designer brands around us.

But industry insiders say that it is not easy for a new designer brand to survive.

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< p > it is understood that the biggest difficulty of independent designer's brand operation is capital.

Designers need to set up their own studios, hire employees, and invest in their own designs.

And after the completion of product design, sales work also needs to be completed by itself.

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Miss P, who runs his own brand, told the Beijing Commercial Daily reporter that it is very difficult for a single designer to expand the market in many aspects such as channels, boards, clothes and funds.

If you make your own designer brand and design and produce it yourself, the cost of single item is very high.

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< p > in addition, most of the designers and design teams are small in scale, limited in resources and channels, and the phenomenon of copying the bestsellers in costume design has also affected the designer's profits.

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< p > a fashion designer told the Beijing Commercial Daily reporter that a good design team needs at least 10 or more designers. The cost of light alone is about one million yuan.

So many people will directly plagiarize in order to reduce costs.

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< p > < strong > fashion industry is growing up < /strong > /p >

< p > < strong > designers urgently need to understand /strong < < /p >.

< p > there is a huge gap between independent fashion designers and ordinary consumers.

Designers may be able to use the fresh and creative works to attract cheers from the industry, but they will be hard to accept by domestic potential customers.

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< p > Zhang Qinghui said that many designers emphasized themselves too much, but ignored the market and ignored the affirmation of consumers.

"For designers, we need to have a better understanding of consumers and have better designs so that we can have a market."

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"We pay great attention to commercial design," said Yuan Bing, art director of fashion group P VISCAP.

Our brand has 650 stores, the number of stores requires us to be suitable for the market.

Usually after the design is finished, we will ask the buyer to choose the best style.

Our design will also ask them to give an evaluation.

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< p > in recent years, more and more consumers have begun to recognize and accept designers who are not very famous but can express their taste and personality.

This part of consumers not only comes from overseas, but also more and more domestic consumers.

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< p > Zhang Qinghui said that in the past, domestic a target= "_blank" href= "http://www.91se91.com/" > clothes < /a > consumer's fascination for big brands in Europe and America and obsession with foreign life style.

Now China's consumer market is becoming more and more mature, and is forming the Chinese consumption concept.

This is very good for designers.

It is also an opportunity for designers to better integrate with the market.

"China's fashion industry needs continuous progress and growing.

Designers are part of the whole Chinese fashion industry chain to serve the development of China's fashion industry.

Consumers are the only factor that determines the market.

Designers can ultimately make consumers choose to be successful.

He said.

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