Industry Electricity Supplier Development Can Be Described As "Advancing Vigorously" Textile Enterprises Expect Mode Change.

< p > according to the latest statistics, the participation rate of enterprises in the industry is more than 45%, which is 30 percentage points higher than the average level of e-commerce in the whole country in 2012.

The average ratio of e-commerce paction volume to entity paction volume is 11.42%, and the substitution and pulling effect on entity industry sales is higher than the national average level.

Therefore, the electricity supplier has been recognized by the industry as an inevitable choice for enterprises.

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< p > however, when enterprises are advancing all the way, they also find that online sales continue to be low and the cost of promotion continues to rise. These factors make the electricity supplier channel "big profits and small profits", and have encountered development bottlenecks and need to change.

It is understood that at present, there is a big gap in the volume of e-commerce pactions in enterprises. The number of e-commerce pactions in a few enterprises can reach more than 50 million yuan, and most of the brand enterprises' annual e-commerce turnover is between 10 million yuan and 50 million yuan.

Under the influence of network sales rules and consumption habits, the unit price of the product is not high, and the continuous promotion cost has caused most enterprises to be in a state of loss.

According to the enterprise, network promotion accounts for 10%~15% of its online sales, higher 30%, plus logistics and express fees, and so on.

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< p > in the interview, a number of brand executives have come to realize that e-commerce should return to the essence of business, abandon the previous low price brush volume mode, and focus on developing network sales from the perspective of brand operation.

It also points out that the innovation of business mode and the search for profit growth point become the inevitable way of e-commerce application.

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< p > industry experts point out that compared with the traditional business mode, the promotion cost of e-commerce application is mainly manifested in the aspects of network promotion cost, design cost and logistics cost.

In order to increase sales and increase credit indicators, increase network promotion costs, attract more traffic to become necessary measures for enterprises. In order to meet the needs of online shopping, prevent counterfeiting, and constantly introduce new products, the rapid follow-up of production has also increased the cost of enterprises; for logistics and express fees, single businesses can not reach preferential scale, and pportation costs are rising.

These costs are pushing away from the business nature of the business, or will be a blow to the initiative of e-commerce applications.

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< p > in addition, the construction of e-commerce services such as warehousing and logistics is lagging behind, the lack of specialized talents, the single application path, the lag of business rules construction, the rampant network piracy imitation, the contradiction between the coordinated development of e-commerce applications and public services, the lack of promotion capability of relevant government departments in the industrial cluster, and the lack of planning for the development of regional e-commerce are the key factors restricting the development of enterprise e-commerce.

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< p > from the aspect of industrial cluster, at present, the development of enterprise < a href= "http://www.91se91.com/news/index_c.asp" > e-commerce < /a > is in a spontaneous state of the market as a whole. Although the attitude of industrial clusters to promote the development of regional electricity providers is active, there is a vague state of the division of the incumbency and the implementation of policies, which can not provide specific and effective promotion and regulatory functions.

In some places, there are even many e-commerce industrial parks. The problems of repeated construction and inadequate supervision are perplexing the development of regional e-commerce.

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< p > there is a big gap between the application of electricity supplier and the demand of enterprises.

The service organizations developed in the cluster area show scattered distribution and reduce the application efficiency of e-commerce enterprises.

In particular, the warehousing and logistics services that can be closely matched with the industry, due to land resource constraints, are slower to build and fail to scale up. Most of the services needed by the enterprises need to be found in larger cities, thus increasing the cost of e-commerce applications.

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< p > most of them are "a href=" http://www.91se91.com/news/index_c.asp "> industrial clusters < /a > enterprises will choose only a few third party e-commerce platforms when they are involved in e-commerce. Due to the influx of many merchants and the incompatibility of their qualifications, the problems such as serious homogenization, low price competition and disorderly development of the market will be caused. However, the third party platform will not bear the first responsibility, nor will it eliminate the effective measures of the bad businesses. It will also hurt the enthusiasm of the high quality enterprises in the application of the industrial clusters, and also affect the regional brand image.

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< p > on the other hand, from the perspective of enterprises themselves, in recent years, with the rapid development of < a href= "http://www.91se91.com/news/index_c.asp" > electricity supplier < /a >, the gap of professional talents has become increasingly prominent.

E-commerce needs talents with comprehensive quality and skills, and it will take a long time to rely solely on their own training.

However, professionals are mostly concentrated in large and medium-sized cities, and industrial clusters are mostly distributed in counties and towns. They lack the environment for talent growth and have no favorable conditions for retaining talents.

In order to absorb professional talents, enterprises have to place most marketing departments and design departments in large and medium-sized cities, and production, procurement and customer service departments are placed in industrial clusters. This will undoubtedly increase the difficulty of coordination among departments and make a number of costs rise.

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< p > at the same time, online sales show large quantities of products and detailed pictures because of their special needs. This provides a fast way for plagiarism infringement and piracy imitation.

Reporters found that the new clothing and home textile patterns are the most serious areas of Internet infringement, especially the fabric distribution enterprises. Because they dare not put the latest fabrics on the Internet, the enthusiasm of the application of electricity providers is not high.

Therefore, increasing the protection of Internet intellectual property rights and combating piracy imitation is still a major factor in helping enterprises to apply e-commerce.

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