Outdoor Brands Meet Diversified Needs And Can Also Be Worn In Casual Occasions.

< p > the industry believes that the popularity of outdoor brand clothing is mainly due to the fact that outdoor brands are beginning to walk into leisure occasions. "People are increasingly aware that outdoor leisure clothing can meet the needs of diverse occasions, and people's awareness of clothing has been changing over the years."

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"5 years ago, many Chinese consumers thought that sports brands such as Nike and Adidas could be worn on casual occasions." now they realize that outdoor clothing can also be worn to casual occasions, and even better in fashion and mashup style than sports brands, "an industry insider said." P "

Many people get together with friends, travel on weekends, and even wear outdoor brand clothes in offices.

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< p > the upgrading of the consumption ability of the new generation is also changing the trend of the fashion industry.

The "post-90s", which pays more attention to fashion sense, has joined the outdoor sports group. The consumption potential is being released and become the main consumer group of outdoor outfit.

They are not only the backbone of China's fashion consumption trend, but also the weathervane of brand operation in the future.

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"P", "fashion brands, and even some world famous brands are adjusting their development routes to focus on this young group.

Take outdoor outfits. In order to meet the needs of new consumer groups, the fashion elements in outdoor outfits are increasing.

A clothing expert said that the outdoor industry would have to design revolution if it wanted to rise.

Under the premise of ensuring quality and functionality, add more fashion elements to the appearance, so that outdoor clothing can be both functional and fashionable, so as to expand potential customers.

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P, director of timberland, said that Tim Pak LAN invites new young designers to join the team on the road to research new products, trying to find more inspiration from traditional factors.

At the same time, more energy is devoted to consumer research, in order to produce more products that meet the fashion demand of young people nowadays.

"Last year, Tim Pak LAN launched the new slogan" crossing the classics and being extraordinary to me. "The purpose is to give consumers more innovative and pleasantly surprised products.

The official also stressed that the potential of outdoor brands in the Chinese market is huge. "At present, we have 200 stores in China. We expect that in the next few years, China will contribute 60% of the sales growth to the Asia Pacific region."

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Benhaus, a British outdoor clothing brand (Berghaus), believes that outdoors clothing has no modification and other decorative functions. The size selection is relatively simple, and it is difficult to attract fashionable consumers, especially women in the workplace. P

Because these consumers need to take care of their families and jobs and have little time for outdoor activities, they are not among the target consumers of the brand.

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