Bright Prospects For China'S Underwear Brand Development In 2014

< p > > a href= "http://www.91se91.com/news/index_f.asp" > underwear < /a > is an exotic product. China has accepted the concept of modern underwear from the west, and then began to develop rapidly in China.

The scope of its industry covers China's vast rivers and the north, and both production capacity and brand operation are gradually integrating with the international market. These are obvious to all.

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< p > for the development of underwear market, China's underwear market has experienced rapid growth - rapid development - various concepts to promote sales - after fierce competition, the market began to shrink gradually in four stages.

In terms of the characteristics of the underwear market, it has the following characteristics: the high proportion of underwear trade brand, the high concentration of knitted underwear brand, the obvious seasonal sales of underwear, and the increasingly rich varieties of women's underwear.

Under the increasingly competitive international environment, China's underwear market is slightly inferior.

How can China improve its competitiveness and continue to move forward in the international market?

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< p > nowadays, China's underwear market has a new hidden rule.

According to the "2013-2017 year market demand forecast and investment strategic planning analysis report of China underwear industry" released by the foresight Industry Research Institute, women are more willing to buy underwear in exclusive stores and department stores, while men tend to buy underwear in supermarkets and convenience stores.

Rationalization, health, fashion, branding and internationalization are becoming obvious features of the underwear market.

At home and abroad, with the strong brand appeal of high-end brands occupy the high-end shopping malls in large and medium cities, sales channels and marketing methods have become more and more concerned about brand underwear enterprises.

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< p > this is just the following expression.

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< p > first, there are some problems existing in the circulation channels of underwear market in China.

The main problems are irregular operation, irregular market order, irregular competition, non-standard management, irregular relationship between upstream and downstream, and irregular operation.

This series of irregularities result from four conceptual wars, advertising campaigns, price wars, and promotional campaigns.

On the whole, the marketing method of underwear market is nothing new, simply speaking, it is "fighting price".

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< p > 2, underwear brand loyalty is poor.

Because of this reason, consumers are tired of and become numb with brands. Producers need to open up new channels every year. Dealers and agents are looking for new brands. However, such practices obviously fail to achieve great results, and the brand power of enterprises can hardly be converted into sales force and competitiveness.

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< p > Third, the relationship between channel producers and manufacturers is lacking in harmony, and the two sides can not establish a win-win relationship.

Therefore, there is often a phenomenon of "losing new market, new share, and new profit growth point".

After that, enterprises have produced a new mode, that is, "for example, if we want to make a brand, we must advertise, and we must have a price war in order to promote sales".

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< p > on the above three phenomena, I have the following views on the development prospects of China's underwear market in 2014.

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< p > < strong > 1, I think underwear sales location is not confined to shopping malls; < /strong > /p >

< p > in the next long period of time, the traditional terminal including mass market will remain the dominant position in underwear sales, but from the development trend, shopping malls are not the most suitable sales occasions in the underwear market.

Because the profit margins and buying habits of underwear are different from the atmosphere of shopping malls.

Therefore, most brands will establish exclusive stores and chain stores by brand culture and business culture, and make them the main channel for their brand sales.

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< p > < strong > two, underwear brand needs product differentiation; < /strong > < /p >

< p > subdivision of products has become the necessary condition for a href= "http://www.91se91.com/news/index_f.asp" > brand < /a > underwear to further occupy the market. "It is very difficult to achieve the future by relying on a series of products to eat the whole world."

With regard to the current situation of China's underwear market, underwear sales are becoming more and more popular, the market of warm underwear is becoming saturated, sales of knitted colored cotton underwear are hot, women's underwear brands are abundant, girls, children and men's underwear market are yet to be developed.

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< p > < strong > three, the development trend of underwear needs diversification; < /strong > < /p >

< p > underwear function.

Underwear is environmentally friendly, underwear is comfortable, underwear is externalized and underwear is personalized.

In terms of consumer groups, it can be divided into urban and rural areas, men and women, girls and women.

Nowadays, the proportion of girls in lingerie consumer groups is increasing. The requirements for color styles are very different after 80 and after 90 and even 00. They dare to pursue fashion and show their individuality.

So this market has great potential for development.

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< p > < strong > four, development trend of underwear fabric; < /strong > < /p >

< p > high-tech, functional and environment-friendly < a target= "_blank" href= "http://www.91se91.com/" > textile "/a" will become the mainstream of underwear brand, advanced cotton fabric will still be valued, and the traditional natural fiber will be developed in the direction of deep processing.

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< p > strong > five, and the development will extend from the eastern part of Beijing, Shanghai and Guangdong to the Midwest.

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To sum up, in 2014, the underwear market in China still has good prospects for development in the year 2014.

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