Forecast Of Marketing Trend In 2014

< p > > many a href= "http://www.91se91.com/news/index_f.asp" > dress < /a > marketing department and advertising a href= "http://www.91se91.com/news/index_s.asp" > agent > /a > intends to hire special content marketing talents, this position is still unqualified in many enterprises.

More and more literate workers have been involved in the content field recently, and the new year is expected to create more new job titles, such as ContentMarketingManager, DirectorofContent/ChiefContentOfficer.

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< p > < strong > the standard of native advertisement is increasing day by day < /strong > < /p >.

< p > through visual integration, native ads are well hidden in all web pages, and users have the right to choose whether to watch them or not.

Due to the exposure of brand content on various digital platforms may involve copyright issues, content licensing is expected to become a potential area.

In 2014, the relevant norms of native advertisements will emerge as the times require. For example, the key to the marketing of advertisements, such as web pages, lies in the disclosure or concealment of consumers' messages. The balance between them should be handled with care.

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< p > < strong > the cost of each watch will go into the history < /strong > < /p >.

< p > in the past, "cost-per-view" has been paid much attention to by the industry. Now, in order to seek a href= "http://www.91se91.com" > investment < /a > the rate of return will turn to pay attention to "every action cost (cost-per-action)".

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< p > < strong > marketers have greater responsibility for return on investment < /strong > /p >

What is the value of content and social media marketing? 2014 will be a critical moment for P to succeed. This year, we can expect the complete integration of customer database and customer relationship management.

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< p > strong > brand will reduce cooperative partners and turn to single platform < /strong > /p >

< p > very dear cost and extremely low IT knowledge threshold, let many marketers sign a wide range of cooperative partners, and mistaken the wave of content marketing.

In 2014, the brand will look for a well-organized, reasonable cost, free from complex landing procedures, and fully control the effectiveness of content marketing.

Therefore, a kind of end to end content marketing platform with cloud architecture will probably emerge.

On the other hand, because smaller start-up companies are unable to invest any more, some of them end up doing business, others are bought and sold, thus showing the appearance of market integration and indirectly facilitating the birth of platform tools.

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< p > < strong > LinkedIn will become the news source and communication pipeline < /strong > /p >

< p > with 250 million members and 42 million visitors per month, LinkedIn is a very valuable news distribution website, with many listeners and good targeting capability. Marketers will continue to budget the website.

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< p > mobile market has become a battleground for the army, and has helped the brand image upgrade < /p >.

American adults with less than P > 56% have smart phones, and their use of mobile phones and smartphone usage will continue to grow. As for the audience of content marketers working on the Internet, we must ensure that their brand experience on screen is not inferior to that of other media.

Marketers who adjust their mindset and accept mobilefirst will be able to grasp the huge marketing opportunities.

According to the Latitude survey, 61% of respondents said that if the brand provided a good mobile experience, it would have a better impression of the brand.

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< p > < strong > Europe will start a content market frenzy < /strong > /p >

There will be a lot of European companies investing in content marketing technology and solutions in P 2014.

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< p > < strong > advertising agency will commercialize content < /strong > /p >

Less than P, 2014, advertising agencies will be more skilled and methodical in handling the content market. They will work together with marketing software providers to create more brand oriented services and provide customers with technology solutions.

Agents will continue to be brand management processes and tools. A more advanced approach is to use software programs to drive content creation, dissemination and measurement.

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< p > < strong > propagation budget will be unified planning < /strong > < /p >.

< p > content communication is the key to success. However, even with the best content, it can not be converted into ROI without effective communication.

In the past, communication funds and content funds were separated. The former was controlled by the media < a href= "http://www.91se91.com/news/index_f.asp" > agent "/a". In 2014, in the marketing process, agents and brands will be able to integrate two levels of content creation and dissemination more smarter, so that each member in the ecosphere will be more competent.

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