Card Road Children'S Shoes 2014 Autumn New Product Conference Held
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< p > March 9th, the 2014 autumn new product conference was held successfully at the headquarters of the company.
Fu Sunqing, President of Fujian province card Sports Products Co., Ltd., director of marketing Sun Xiaolong and partners from all over the country, gathered together to explore the future brand development strategy.
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Fu Sunqing, chairman of P, said that the new season's product is more fashionable than before.
In the future, the company will continue to intensify its research and development efforts, and make further adjustments to the new season's product style design according to the valuable suggestions put forward by the distributors, so that the products will be more in line with the market demand, keep pace with the fashion trend and seize the commanding heights of the market.
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< p > "what is brand? Only the product is done well, is the brand.
People rely mainly on advertising to brand, others rely mainly on products. "
Fu Sunqing said.
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< p > Sun Xiaolong, director of marketing, said that in the coming year, the company will focus on upgrading its brand. It will focus on the three aspects of brand image upgrading, product differentiation advantages, and expand market tension. The product style will be repositioned - centered on the trend products of European and Korean fashion styles, featuring a new and fashionable image of Europe and Korea, and fully opening the brand way of differentiation with different positioning and fashion new products.
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At the P meeting, Fu sun, chairman of the board of directors and director Sun Xiaolong, conducted in-depth exchanges with agents on the regional market development and related issues.
Fu Sunqing, chairman of the board, hopes that dealers will have a bold question. He said that the potential of children's shoes is unlimited in the future. But in the past two years, we have invited celebrities to fight advertisements and plagiarize each other.
The rapid development of card road in recent years has benefited from a series of new products launched by the differentiated route. Both the sole and the shoe design are developed independently and are at the forefront of the market.
He called on distributors to take orders and seize the market opportunities.
At the same time, Fu also pointed out that in the past few years, the company has been pforming the branding route. The company has attached great importance to the brand culture segmentation. As long as we look for the right position, make it strong and thorough, emphasize the functionality, environmental protection and science and technology of the products, we will definitely do better in the terminal market.
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