Steady 2014 Early Autumn New Product Order Meeting

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< p > recently, the Chinese entertainment brand - steady step, Dongyi shoes company held a "steady autumn 2014 new product order meeting" at Jinjiang headquarters.

The convening of this conference represents a steady step in the implementation of the overall brand strategy in 2014.

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< p > stability has always adhered to the vision of "creating the entertainment brand of Chinese leaders". For many years, with the global perspective and brand orientation, it has created a unique "entertainment marketing" mode, based on the Chinese footwear industry, and with a unique brand positioning and differentiated communication, constantly integrating into the elements of entertainment life, forging a charming stylized product, thus leading the new trend of fashion leisure.

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< p > this order will bring out a new trend of new products, both in terms of product concept and style. It will shine the glamour of ingenuity and highlight the taste of modern entertainment. This is the best proof of the great efforts to enter entertainment.

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Mr. Cheng said that stepping up the implementation of the new strategy in 2014 will implement a more pragmatic development strategy. Steady steps will be taken to promote the brand upgrading steadily through the optimization of commodity management organization, product planning, and the integration of commodity management and supply chain management. At the same time, through organizational management innovation, a management mechanism at the core of "enhancing the terminal operation and management level" will be established. In the form of professional team landing guidance, the emphasis should be placed on strengthening and sinking of management functions through the corresponding marketing and promotion function teams, so as to create a business mode that maximizes terminal profit and further build and stabilize the terminal evaluation effect, so as to promote stable brand operation to a higher and newer development process! < /p > at P, Ding Dongxu, general manager of steady step

< p > despite the fact that the homogenization of commodity homogenization between commodities and commodities is becoming smaller and smaller between brands and brands today, the homogenization of channel construction is also in front of us. But we believe that we will surely forge ahead and create another world on the road to create a leading brand of entertainment.

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