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European And American Clothing Orders Begin To Return To Ningbo

2014/3/4 15:16:00 33

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Europe And The United States Clothing Orders

"P >" before the simple processing to Southeast Asia "a target=" _blank "href=" http://www.91se91.com/ "> clothing < /a > orders, now there are signs of backflow.

Wang Zhen Qing, director of Ningbo Huahong Knitting Co., Ltd., told reporters that the twenty-fourth China East China Import and Export Fair is being held.

Less than a few garment exporters with this feeling, reporters learned from the Ningbo fair that Yongnan knitted, Jianying knitting, Huahong knitted and knit knitted garment enterprises all felt that some simple clothing processing businesses handed over to Southeast Asian garment enterprises 3 years ago were now returned to Ningbo's garment export enterprises to process.

"order reflux is a good thing, indicating that our industry is still very competitive internationally, but some orders are too low for us to do."

Li Rong, deputy general manager of Ningbo Jianying Knitting Co., Ltd.

"Chinese knitting city" order reflux /p >

Xiangshan is a famous knitting city in China. It has a whole industrial chain from spinning and weaving to garment making and more than 1000 knitting enterprises, with an annual capacity of 600 million garments.

Before 2008, the export of Xiangshan's knitting industry was booming. More than 30 famous brands in the world were processed and customized in Xiangshan.

But since 2008, with the occurrence of the international financial crisis and the weakening of purchasing power of overseas buyers, the price is more sensitive. Therefore, some orders began to flow to Southeast Asian countries such as Kampuchea, Thailand, Vietnam and neighboring Bangladesh.

But now, this kind of order pfer has a sign of backflow.

Wang Zhenqing, foreign trade manager of Ningbo Huahong Knitting Co., Ltd., P, obviously felt this point.

At the current China Fair, Wang Zhenqing's first order came from Australia. It was 3000 shirts, and the price was 2.93 dollars per piece.

"I haven't received such an order for several years, because in the past few years, such orders were generally given to factories in Kampuchea and Bangladesh. I didn't expect this Australian guest to give us this order."

Wang Zhenqing told reporters, "this kind of shirt is generally quoted in the country at 3 US dollars, and the price in Bangladesh is US $2.6.

However, the Australian guests finally decided to let me do it, mainly focusing on the quality of our products and the ability to deliver in time.

Of course, there is also a very important reason is that the overall price difference is not big.

Similarly, the Xiangshan Ningbo Eagle a href= "http://www.91se91.com/news/index_c.asp" > knitting "/a" Limited has also received similar orders. "P"

Li Rong, deputy general manager of the company, told reporters that in December last year, he bought a Japanese sportswear order at 5 cents lower than the Vietnamese factory, but the number was not large. They mainly took account of stabilizing customer demand, and in January this year, the Japanese customer continued to place orders with him.

another knitting enterprise in Xiangshan, Yongnan knitting company, has received some orders from Southeast Asian enterprises.

Wang Zhaoting, the two head of the company's export, told reporters that since the second half of last year, orders for simple shirts, T-shirt and so on, which are not high and simple, have appeared in Xiangshan; and because of price reasons, these orders have rarely appeared in the past 3 years, and most of them have gone to Southeast Asian countries.

not only is Xiangshan knitting enterprise, but also other garment manufacturers in Ningbo have received similar orders.

Ningbo knit knitting Co., Ltd. received an inquiry from Japanese businessmen at the China Fair.

"Merchants hope that we can make 5000 sweaters for them, for the promotional items of the Plaza, but the other side feels that our prices are on the high side, and this business is still being discussed."

Gong Lingyan, a knitwear salesman, said.

Xiangshan county's investigation of 80 knitting enterprises shows that European and American orders for Southeast Asian economies, such as Kampuchea and Vietnam, began to return to Xiangshan because of price factors, and 52 local business owners turned optimistic about market expectations, accounting for 65% of the total survey.

customs statistics also show that clothing exports in Ningbo are getting warmer. This has also confirmed the return of some Southeast Asian orders from another aspect.

According to Ningbo customs statistics, in 2013, the export of the city's a target= "_blank" href= "http://www.91se91.com/" > textile < /a > clothing (including textile yarn fabrics and products, clothing and accessories) was 79 billion 280 million yuan, an increase of 8.3% over the previous year, accounting for 19.4% of the total export value of the city.

In January this year, the city exported 7 billion 570 million yuan of textile and clothing, an increase of 8.6% over the same period last year.

The European Union, the United States and Japan are the three major markets for textile and clothing exports in Ningbo.

In 2013, Ningbo exported 20 billion 730 million yuan of textile and clothing to the European Union, an increase of 9.6%; exports to the United States 12 billion 880 million yuan, an increase of 6.6%; exports to Japan amounted to 8 billion 70 million yuan, a decrease of 2.2%.

comprehensive strength is the main reason for attracting orders back. /p >

"orders returned from Southeast Asia, relatively processed products, small total orders, short processing cycles and tight delivery times, we are not very happy to receive, because profit margins are not large."

Li Rong, the eagle knitting company, told reporters, "but this also shows that our industry is still very competitive. Price is not the only factor that determines competitiveness."

in fact, overseas buyers are interested in the three guarantees provided by Ningbo exporters.

"The price is slightly higher, which is acceptable. The key is to ensure the quality of the products and deliver them in time, and the fabrics and styles that we need can also be supplied by Chinese suppliers."

Roger, an Australian businessman who sent 3000 orders for cultural shirt to Wang Zhenqing, admitted that "some enterprises in Southeast Asia do not receive small orders, and delivery time often has to be delayed. We have to hand over some small orders to Chinese coastal manufacturers."

Roger's words show the comprehensive strength of Xiangshan and even Ningbo's clothing industry.

This is what Southeast Asian clothing enterprises do not have.

Li Rong, vice president of Jianying knitting company, told reporters that in terms of delivery date, Xiangshan and even Ningbo's clothing enterprises are generally able to deliver the goods according to the contract, and have quick reaction ability; because of the good supporting service providers and skilled hardworking workers, some orders can be completed within 1 months.

This alone is difficult for many Southeast Asian enterprises. Especially since the second half of last year, the fire and flood in Bangladesh, the political turmoil in Thailand and the wage rise in Vietnam have caused overseas buyers to shift their vision to the coastal manufacturers of China again.

"in fact, our product price is not high, a POLO shirt, Bangladesh's price is about 3.8 dollars, the domestic coastal area is US $5.5, but our technology and quality must be better than that of Southeast Asian countries, so it is normal for some orders to be pferred again."

Li Rong told reporters.

"in recent years, our clothing industry is promoting pformation and upgrading and cultivating new advantages beyond price competitiveness. It should be said that the return of orders is a positive manifestation of this breeding result.

Of course, this is also related to our perfect industry matching. "

Zhang Xiaofeng, Secretary General of Ningbo Garment Association, said.

Ningbo garment industry still needs to take the high-end road .

but for Ningbo clothing industry, the return order is not the development direction of the enterprise.

"Ningbo should undertake higher value-added orders, and orders with low added value should be pferred to the mainland or Southeast Asia, because labor prices and comprehensive labor costs in coastal areas have risen. Ningbo is not suitable for low value-added products, which is the objective law of industrial gradient pfer."

The comprehensive investigation office of the Municipal Bureau of foreign trade and economic cooperation said.

Chen Guoqiang, vice president of China clothing association, believes that for Ningbo, the clothing industry and other processing and manufacturing industries also focus on developing high-end clothing with comprehensive design, brand and technology and comprehensive operation capability.

"We need to integrate high-quality international resources to build brand with international influence, develop our own ZARA and explore new business models."

Chen Guoqiang said, "the return of Southeast Asian orders can only show that we have new advantages in terms of industrial service capabilities.

Of course, this advantage also provides new space for us to promote industrial upgrading, making us more relaxed in pformation and upgrading.

"clothing order return" is also an inspiration for the development of other a href= "http://www.91se91.com/news/index_f.asp" > industry < /a >.

Gang Yong, deputy director of the Municipal Bureau of foreign trade and economic cooperation, said: "like the clothing industry, we need to cultivate new competitive advantages in our industries such as daily necessities, household appliances, stationery and so on.

Over the past few years, Ningbo's excel, BEIFA and other large foreign trade companies are exploring overseas buyers to provide full category, one-stop procurement services, in order to obtain more foreign trade orders and enhance the adhesion of buyers. These are also useful explorations for cultivating new competitiveness in foreign trade.